| From | Check My Ads <[email protected]> |
| Subject | Google takes action after our blockbuster report on scam ads |
| Date | February 24, 2024 2:48 PM |
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If you're having trouble viewing this email, you can see it online, https:/=
/api.neonemails.com/emails/content/NK87vzzgntxNMhccVMUQmnIZqi_bE1kmmc4EI0yS=
gLs=3D.
In case you missed our email blast yesterday, we=E2=80=99re thrilled to see=
that Google has taken action against scammers and updated its ad policies =
after our blockbuster report on how it enabled diet pill scammers.
It=E2=80=99s a win for everyone who uses Google. As Nandini told Mashable: =
"We can do a little happy dance today knowing our pressure led to this sign=
ificant change in policy and enforcement from the world's largest advertisi=
ng corporation."
Ads are a battlefield =E2=9A=94=EF=B8=8F
Speaking of Nandini, she appeared on the Great Battlefield podcast this wee=
k and broke down what Check My Ads is all about: "The same people funding d=
isinfo and hate are also defrauding advertisers out of billions of dollars =
collectively. And that rot goes all the way to the top. That has been, for =
the most part, in the biggest way, at scale happening at Google." Give it a=
listen here!
Checkmates, check in! =F0=9F=8E=A4
Next month, we=E2=80=99re having another Checkmates call, which are informa=
l chats with our recurring donors. Last time, a few members of the Check My=
Ads team stopped by to talk about their work to regulate the industry fund=
ing disinformation. This month, Checkmates will get to meet our investigati=
ve reporter Rachel Gilmore! Rachel is an award-winning journalist with exte=
nsive experience reporting on federal politics, disinformation, and extremi=
sm, and we can=E2=80=99t wait for you to meet her.
If you=E2=80=99re already a Checkmate, invites will be going out soon. If y=
ou=E2=80=99re not and would like to become one, we=E2=80=99d love to have y=
ou!
Rome, if you want to =F0=9F=87=AE=F0=9F=87=B9
Disinformation isn=E2=80=99t just a problem in the US =E2=80=94 that=E2=80=
=99s why our policy director Sarah will be speaking on a defunding disinfor=
mation panel at the Italian Parliament on Feb. 29. You can find out more, r=
egister for the event, and watch it here. Ciao!
What we=E2=80=99re reading =F0=9F=A4=93
The pivot to performance: Brian Morrissey breaks down a major shift in wher=
e ad dollars go. It=E2=80=99s not enough to be a premium destination. You h=
ave to show performance.
Reddit goes public: Though Reddit is one of the most-visited sites in the U=
S, its ad revenue is anemic. It=E2=80=99s hoping to change that.
Why we don=E2=80=99t trust each other anymore: Grab a cup of tea before div=
ing into Kyla Scanlon's piece that, though it is more focused on economic l=
anguage, talks about how we got into this deeply divisive atmosphere =E2=80=
=94 and how to get somewhere better.
Thank you for being with us this week.
Hugs,
Claire & Nandini
This email was sent to [email protected]. Click here to [link removed]
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If you're having trouble viewing this email, you can <a hre=
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<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CRM_News_Header.png" alt=3D"CRM_=
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acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
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<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">In case you mi=
ssed our email blast yesterday, we=E2=80=99re thrilled to see that Google <=
a href=3D"[link removed]
NMhccVMUQmnIZqi_bE1kmmc4EI0ySgLs=3D/RgdW5zqtZINr56BuSFzFHgMAWS-SD0KWJJedOU0=
erYw=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inher=
it; padding: 0; text-align: left; line-height: 1.5;">has taken action again=
st scammers and updated its ad policies</a> after our blockbuster report on=
how it enabled diet pill scammers.</p> <p style=3D"color: #3c4144; font-fa=
mily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; =
Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bott=
om: 10px; Margin-bottom: 10px;">It=E2=80=99s a win for everyone who uses Go=
ogle. As Nandini told Mashable: "We can do a little happy dance today knowi=
ng our pressure led to this significant change in policy and enforcement fr=
om the world's largest advertising corporation."</p> <p style=3D"color: #3c=
4144; font-family: arial,helvetica,sans-serif; font-weight: 400; padding: 0=
; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px;"><strong><span style=3D"font-si=
ze: 16pt;">Ads are a battlefield =E2=9A=94=EF=B8=8F</span></strong></p> <p =
style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weig=
ht: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12p=
t; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Speaking of=
Nandini, she appeared on the Great Battlefield podcast this week and broke=
down what Check My Ads is all about: "The same people funding disinfo and =
hate are also defrauding advertisers out of billions of dollars collectivel=
y. And that rot goes all the way to the top. That has been, for the most pa=
rt, in the biggest way, at scale happening at Google." <a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/NK87vzzgntxNMhccVMUQmnIZqi_bE1=
kmmc4EI0ySgLs=3D/RgdW5zqtZINr56BuSFzFHupOIlbAovuGD55ic-EnrF4=3D" style=3D"c=
olor: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; tex=
t-align: left; line-height: 1.5;">Give it a listen here!</a></p> <p style=
=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 4=
00; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; li=
ne-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><strong><span st=
yle=3D"font-size: 16pt;">Checkmates, check in! =F0=9F=8E=A4</span></strong>=
</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; f=
ont-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-s=
ize: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Nex=
t month, we=E2=80=99re having another Checkmates call, which are informal c=
hats with our recurring donors. Last time, a few members of the Check My Ad=
s team stopped by to talk about their work to regulate the industry funding=
disinformation. This month, Checkmates will get to meet our investigative =
reporter Rachel Gilmore! Rachel is an award-winning journalist with ex=
tensive experience reporting on federal politics, disinformation, and extre=
mism, and we can=E2=80=99t wait for you to meet her.</p> <p style=3D"color:=
#3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; paddin=
g: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height:=
1.5; margin-bottom: 10px; Margin-bottom: 10px;">If you=E2=80=99re already =
a Checkmate, invites will be going out soon. If you=E2=80=99re not and woul=
d like to become one, <a href=3D"[link removed]
/click-link/NK87vzzgntxNMhccVMUQmnIZqi_bE1kmmc4EI0ySgLs=3D/RgdW5zqtZINr56Bu=
SFzFHjsv6NNr9aI6YAdjs9NbTEw=3D" style=3D"color: #0074d9; text-decoration: n=
one; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"=
>we=E2=80=99d love to have you!</a></p> <p style=3D"color: #3c4144; font-fa=
mily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; =
Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bott=
om: 10px; Margin-bottom: 10px;"><strong><span style=3D"font-size: 16pt;">Ro=
me, if you want to =F0=9F=87=AE=F0=9F=87=B9</span></strong></p> <p style=3D=
"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400;=
padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-=
height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Disinformation isn=
=E2=80=99t just a problem in the US =E2=80=94 that=E2=80=99s why our policy=
director Sarah will be speaking on a defunding disinformation panel at the=
Italian Parliament on Feb. 29. You can <a href=3D"[link removed]
om/emails/tracking/click-link/NK87vzzgntxNMhccVMUQmnIZqi_bE1kmmc4EI0ySgLs=
=3D/RgdW5zqtZINr56BuSFzFHgUa_0Qq8AnolHoDfM5AekE=3D" style=3D"color: #0074d9=
; text-decoration: none; font-weight: inherit; padding: 0; text-align: left=
; line-height: 1.5;">find out more, register for the event, and watch it he=
re</a>. Ciao!</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,=
sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align:=
left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-botto=
m: 10px;"><strong><span style=3D"font-size: 16pt;">What we=E2=80=99re readi=
ng =F0=9F=A4=93</span></strong></p>=20
<ul style=3D"list-style-position: inside; Margin: 0 0 10px 0=
; padding: 0 0 0 10px;">=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;"><strong><a href=3D"[link removed]
api.neonemails.com/emails/tracking/click-link/NK87vzzgntxNMhccVMUQmnIZqi_bE=
1kmmc4EI0ySgLs=3D/RgdW5zqtZINr56BuSFzFHuKkBaTKX3Y91Jvn3Y-NuCI=3D" style=3D"=
color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; te=
xt-align: left; line-height: 1.5;">The pivot to performance</a>:</strong> B=
rian Morrissey breaks down a major shift in where ad dollars go. It=E2=80=
=99s not enough to be a premium destination. You have to show performance.<=
/li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;"><strong><a href=3D"[link removed]
api.neonemails.com/emails/tracking/click-link/NK87vzzgntxNMhccVMUQmnIZqi_bE=
1kmmc4EI0ySgLs=3D/RgdW5zqtZINr56BuSFzFHvjrXOUpGchpNJ3dZHDWrTI=3D" style=3D"=
color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; te=
xt-align: left; line-height: 1.5;">Reddit goes public:</a></strong> Though =
Reddit is one of the most-visited sites in the US, its ad revenue is anemic=
. It=E2=80=99s hoping to change that.</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;"><strong><a href=3D"[link removed]
api.neonemails.com/emails/tracking/click-link/NK87vzzgntxNMhccVMUQmnIZqi_bE=
1kmmc4EI0ySgLs=3D/RgdW5zqtZINr56BuSFzFHrIdtac-1dX5QWPyCOq12zo=3D" style=3D"=
color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; te=
xt-align: left; line-height: 1.5;">Why we don=E2=80=99t trust each other an=
ymore:</a></strong> Grab a cup of tea before diving into Kyla Scanlon's pie=
ce that, though it is more focused on economic language, talks about how we=
got into this deeply divisive atmosphere =E2=80=94 and how to get somewher=
e better.</li>=20
</ul> <p style=3D"color: #3c4144; font-family: arial,helveti=
ca,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-ali=
gn: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bo=
ttom: 10px;">Thank you for being with us this week.</p> <p style=3D"color: =
#3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; padding=
: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: =
1.5; margin-bottom: 10px; Margin-bottom: 10px;">Hugs,</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
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ft; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word=
-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CN_Sig2(1).png" alt=3D"CN_Sig2(1=
).png" width=3D"600" align=3D"center" style=3D"outline: none; text-decorati=
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splay: block; margin: 0 auto; Margin: 0 auto; float: none; text-align: cent=
er; height: auto;"><!--[if mso]></center><![end-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Claire & N=
andini</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row end-row-footer" style=3D"border-spacing: 0; =
border-collapse: collapse; vertical-align: top; text-align: left; padding: =
0; position: relative; width: 100%; display: table; margin: 0; Margin: 0; b=
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<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
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<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
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left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-bottom: 24px; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
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</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: ari=
al,helvetica,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
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<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: ari=
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t; line-height: 1.5; margin: 0 auto; Margin: 0 auto; padding-top: 24px; pad=
ding-bottom: 24px; word-break: break-word; width: 564px; padding-left: 24px=
; padding-right: 24px; border-collapse: collapse; padding: 0;">=20
<center style=3D"width: 100%; min-width: 532px;"> <a href=3D=
"[link removed]
mnIZqi_bE1kmmc4EI0ySgLs=3D/RgdW5zqtZINr56BuSFzFHrZzpxSpWDyMQwjvChlLK8I=3D" =
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hticons/Facebook.png" border=3D"0" alt=3D"Facebook" style=3D"outline: none;=
text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; c=
lear: both; margin: 0 auto; Margin: 0 auto; float: none; text-align: center=
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mails.com/emails/tracking/click-link/NK87vzzgntxNMhccVMUQmnIZqi_bE1kmmc4EI0=
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ng: 0; text-align: left; line-height: 1.5; margin: 5px; Margin: 5px;" title=
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n: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; mar=
gin: 0 auto; Margin: 0 auto; float: none; text-align: center; border: none;=
display: inline; margin-top: 8px; margin-bottom: 8px; width: auto; object-=
fit: none; height: auto;"> </a> <a href=3D"[link removed]
s/tracking/click-link/NK87vzzgntxNMhccVMUQmnIZqi_bE1kmmc4EI0ySgLs=3D/RgdW5z=
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m.com/nx/static/img/icons/social-media/lighticons/LinkedIn.png" border=3D"0=
" alt=3D"LinkedIn" style=3D"outline: none; text-decoration: none; -ms-inter=
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n: 0 auto; float: none; text-align: center; border: none; display: inline; =
margin-top: 8px; margin-bottom: 8px; width: auto; object-fit: none; height:=
auto;"> </a> <a href=3D"[link removed]
ink/NK87vzzgntxNMhccVMUQmnIZqi_bE1kmmc4EI0ySgLs=3D/RgdW5zqtZINr56BuSFzFHmnb=
zh7lILydwnI_OE1rRIU=3D" target=3D"_blank" style=3D"color: #0074d9; text-dec=
oration: none; font-weight: inherit; padding: 0; text-align: left; line-hei=
ght: 1.5; margin: 5px; Margin: 5px;" title=3D"X"> <img class=3D"email-icon"=
width=3D"24" src=3D"[link removed]
/social-media/lighticons/Twitter.png" border=3D"0" alt=3D"X" style=3D"outli=
ne: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width=
: 100%; clear: both; margin: 0 auto; Margin: 0 auto; float: none; text-alig=
n: center; border: none; display: inline; margin-top: 8px; margin-bottom: 8=
px; width: auto; object-fit: none; height: auto;"> </a>=20
</center> </th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
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lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: ari=
al,helvetica,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: ari=
al,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: left; ma=
rgin: 0 auto; Margin: 0 auto; padding-bottom: 24px; word-break: break-word;=
width: 564px; padding-left: 24px; padding-right: 24px; font-size: 14px; li=
ne-height: 2em; border-collapse: collapse; padding-top: 10px;">=20
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This email was sent to [email protected]. <a href=3D=
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</tbody>
</table> =20
<img src=3D"[link removed]
orgId=3Dcheckmyads&emailId=c404483ab927a5fe8df8b5e8c2a6f516cm720289=
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------=_Part_32255644_1255435192.1708786100743--
------=_Part_32255637_581321249.1708786100704--
If you're having trouble viewing this email, you can see it online, [link removed].
In case you missed our email blast yesterday, we’re thrilled to see that Google has taken action against scammers and updated its ad policies after our blockbuster report on how it enabled diet pill scammers.
It’s a win for everyone who uses Google. As Nandini told Mashable: "We can do a little happy dance today knowing our pressure led to this significant change in policy and enforcement from the world's largest advertising corporation."
Ads are a battlefield ⚔️
Speaking of Nandini, she appeared on the Great Battlefield podcast this week and broke down what Check My Ads is all about: "The same people funding disinfo and hate are also defrauding advertisers out of billions of dollars collectively. And that rot goes all the way to the top. That has been, for the most part, in the biggest way, at scale happening at Google." Give it a listen here!
Checkmates, check in! 🎤
Next month, we’re having another Checkmates call, which are informal chats with our recurring donors. Last time, a few members of the Check My Ads team stopped by to talk about their work to regulate the industry funding disinformation. This month, Checkmates will get to meet our investigative reporter Rachel Gilmore! Rachel is an award-winning journalist with extensive experience reporting on federal politics, disinformation, and extremism, and we can’t wait for you to meet her.
If you’re already a Checkmate, invites will be going out soon. If you’re not and would like to become one, we’d love to have you!
Rome, if you want to 🇮🇹
Disinformation isn’t just a problem in the US — that’s why our policy director Sarah will be speaking on a defunding disinformation panel at the Italian Parliament on Feb. 29. You can find out more, register for the event, and watch it here. Ciao!
What we’re reading 🤓
The pivot to performance: Brian Morrissey breaks down a major shift in where ad dollars go. It’s not enough to be a premium destination. You have to show performance.
Reddit goes public: Though Reddit is one of the most-visited sites in the US, its ad revenue is anemic. It’s hoping to change that.
Why we don’t trust each other anymore: Grab a cup of tea before diving into Kyla Scanlon's piece that, though it is more focused on economic language, talks about how we got into this deeply divisive atmosphere — and how to get somewhere better.
Thank you for being with us this week.
Hugs,
Claire & Nandini
This email was sent to [email protected]. Click here to [link removed].
Content-Type: multipart/alternative;
boundary="----=_Part_32255644_1255435192.1708786100743"
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If you're having trouble viewing this email, you can see it online, https:/=
/api.neonemails.com/emails/content/NK87vzzgntxNMhccVMUQmnIZqi_bE1kmmc4EI0yS=
gLs=3D.
In case you missed our email blast yesterday, we=E2=80=99re thrilled to see=
that Google has taken action against scammers and updated its ad policies =
after our blockbuster report on how it enabled diet pill scammers.
It=E2=80=99s a win for everyone who uses Google. As Nandini told Mashable: =
"We can do a little happy dance today knowing our pressure led to this sign=
ificant change in policy and enforcement from the world's largest advertisi=
ng corporation."
Ads are a battlefield =E2=9A=94=EF=B8=8F
Speaking of Nandini, she appeared on the Great Battlefield podcast this wee=
k and broke down what Check My Ads is all about: "The same people funding d=
isinfo and hate are also defrauding advertisers out of billions of dollars =
collectively. And that rot goes all the way to the top. That has been, for =
the most part, in the biggest way, at scale happening at Google." Give it a=
listen here!
Checkmates, check in! =F0=9F=8E=A4
Next month, we=E2=80=99re having another Checkmates call, which are informa=
l chats with our recurring donors. Last time, a few members of the Check My=
Ads team stopped by to talk about their work to regulate the industry fund=
ing disinformation. This month, Checkmates will get to meet our investigati=
ve reporter Rachel Gilmore! Rachel is an award-winning journalist with exte=
nsive experience reporting on federal politics, disinformation, and extremi=
sm, and we can=E2=80=99t wait for you to meet her.
If you=E2=80=99re already a Checkmate, invites will be going out soon. If y=
ou=E2=80=99re not and would like to become one, we=E2=80=99d love to have y=
ou!
Rome, if you want to =F0=9F=87=AE=F0=9F=87=B9
Disinformation isn=E2=80=99t just a problem in the US =E2=80=94 that=E2=80=
=99s why our policy director Sarah will be speaking on a defunding disinfor=
mation panel at the Italian Parliament on Feb. 29. You can find out more, r=
egister for the event, and watch it here. Ciao!
What we=E2=80=99re reading =F0=9F=A4=93
The pivot to performance: Brian Morrissey breaks down a major shift in wher=
e ad dollars go. It=E2=80=99s not enough to be a premium destination. You h=
ave to show performance.
Reddit goes public: Though Reddit is one of the most-visited sites in the U=
S, its ad revenue is anemic. It=E2=80=99s hoping to change that.
Why we don=E2=80=99t trust each other anymore: Grab a cup of tea before div=
ing into Kyla Scanlon's piece that, though it is more focused on economic l=
anguage, talks about how we got into this deeply divisive atmosphere =E2=80=
=94 and how to get somewhere better.
Thank you for being with us this week.
Hugs,
Claire & Nandini
This email was sent to [email protected]. Click here to [link removed]
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"stylesheet" type=3D"text/css">=20
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rel=3D"stylesheet" type=3D"text/css">=20
<link href=3D"[link removed]" rel=3D"st=
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</head>=20
<body style=3D"min-width: 100%; -webkit-text-size-adjust: 100%; -ms-text-s=
ize-adjust: 100%; -moz-box-sizing: border-box; -webkit-box-sizing: border-b=
ox; box-sizing: border-box; color: #3c4144; font-family: arial,helvetica,sa=
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eft; font-size: 12pt; line-height: 1.5; width: 100%;"> <!--[if !gte mso 9]>=
<!--><span style=3D"display:none !important; font-size:0px; line-height:0px=
; max-height:0px; max-width:0px; opacity:0; overflow:hidden; visibility:hid=
den; mso-hide:all;"><!--NEONCRM-PREVIEW-TEXT-START---->Your weekly Check My=
Ads community email!<!--NEONCRM-PREVIEW-TEXT-END-----></span> <!--<![endif=
]-->=20
<table class=3D"body" style=3D"border-spacing: 0; border-collapse: collap=
se; vertical-align: top; background: #fff; height: 100%; width: 100%; color=
: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; paddi=
ng: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height=
: 1.5; background-color: #F7F6EE;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left;">=20
<td class=3D"float-center" align=3D"center" valign=3D"top" style=3D"wo=
rd-wrap: break-word; vertical-align: top; color: #3c4144; font-family: aria=
l,helvetica,sans-serif; font-weight: 400; padding: 0; font-size: 12pt; line=
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er; border-collapse: collapse;">=20
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<table class=3D"container" width=3D"600" style=3D"border-spacing: 0;=
border-collapse: collapse; padding: 0; vertical-align: top; background: #f=
efefe; width: 600px; margin: 0 auto; Margin: 0 auto; text-align: inherit; b=
ackground-color: #F7F6EE;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left;">=
=20
<td style=3D"word-wrap: break-word; vertical-align: top; color: #=
3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; padding:=
0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1=
.5; border-collapse: collapse;">=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: ari=
al,helvetica,sans-serif; min-height: 16px;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: ari=
al,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: left; ma=
rgin: 0 auto; Margin: 0 auto; padding-top: 24px; word-break: break-word; wi=
dth: 564px; padding-left: 24px; padding-right: 24px; font-size: 14px; line-=
height: 2em; border-collapse: collapse; padding-bottom: 10px;">=20
<center style=3D"width: 100%; min-width: 532px;">
If you're having trouble viewing this email, you can <a hre=
f=3D"[link removed]
VMUQmnIZqi_bE1kmmc4EI0ySgLs=3D/RgdW5zqtZINr56BuSFzFHmg9uGBklSheqI5BpwzYYVA=
=3D" target=3D"_blank" title=3D"View email online" style=3D"color: #0074d9;=
text-decoration: none; font-weight: inherit; padding: 0; text-align: left;=
line-height: 1.5;">see it online</a>.
</center> </th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: ari=
al,helvetica,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: ari=
al,helvetica,sans-serif; font-weight: 400; text-align: left; font-size: 12p=
t; line-height: 1.5; margin: 0 auto; Margin: 0 auto; padding-top: 24px; pad=
ding-bottom: 24px; word-break: break-word; width: 564px; padding-left: 24px=
; padding-right: 24px; border-collapse: collapse; padding: 0;">=20
<center style=3D"width: 100%; min-width: 532px;">=20
</center> </th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row first-row-header only5" style=3D"border-spac=
ing: 0; border-collapse: collapse; vertical-align: top; text-align: left; p=
adding: 0; position: relative; width: 100%; display: table; margin: 0; Marg=
in: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif;"=
>=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word=
-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 24px; padding-bottom: 5px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CRM_News_Header.png" alt=3D"CRM_=
News_Header.png" width=3D"600" align=3D"center" style=3D"outline: none; tex=
t-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear=
: both; display: block; margin: 0 auto; Margin: 0 auto; float: none; text-a=
lign: center; height: auto;"><!--[if mso]></center><![end-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">In case you mi=
ssed our email blast yesterday, we=E2=80=99re thrilled to see that Google <=
a href=3D"[link removed]
NMhccVMUQmnIZqi_bE1kmmc4EI0ySgLs=3D/RgdW5zqtZINr56BuSFzFHgMAWS-SD0KWJJedOU0=
erYw=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inher=
it; padding: 0; text-align: left; line-height: 1.5;">has taken action again=
st scammers and updated its ad policies</a> after our blockbuster report on=
how it enabled diet pill scammers.</p> <p style=3D"color: #3c4144; font-fa=
mily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; =
Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bott=
om: 10px; Margin-bottom: 10px;">It=E2=80=99s a win for everyone who uses Go=
ogle. As Nandini told Mashable: "We can do a little happy dance today knowi=
ng our pressure led to this significant change in policy and enforcement fr=
om the world's largest advertising corporation."</p> <p style=3D"color: #3c=
4144; font-family: arial,helvetica,sans-serif; font-weight: 400; padding: 0=
; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px;"><strong><span style=3D"font-si=
ze: 16pt;">Ads are a battlefield =E2=9A=94=EF=B8=8F</span></strong></p> <p =
style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weig=
ht: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12p=
t; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Speaking of=
Nandini, she appeared on the Great Battlefield podcast this week and broke=
down what Check My Ads is all about: "The same people funding disinfo and =
hate are also defrauding advertisers out of billions of dollars collectivel=
y. And that rot goes all the way to the top. That has been, for the most pa=
rt, in the biggest way, at scale happening at Google." <a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/NK87vzzgntxNMhccVMUQmnIZqi_bE1=
kmmc4EI0ySgLs=3D/RgdW5zqtZINr56BuSFzFHupOIlbAovuGD55ic-EnrF4=3D" style=3D"c=
olor: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; tex=
t-align: left; line-height: 1.5;">Give it a listen here!</a></p> <p style=
=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 4=
00; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; li=
ne-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><strong><span st=
yle=3D"font-size: 16pt;">Checkmates, check in! =F0=9F=8E=A4</span></strong>=
</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; f=
ont-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-s=
ize: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Nex=
t month, we=E2=80=99re having another Checkmates call, which are informal c=
hats with our recurring donors. Last time, a few members of the Check My Ad=
s team stopped by to talk about their work to regulate the industry funding=
disinformation. This month, Checkmates will get to meet our investigative =
reporter Rachel Gilmore! Rachel is an award-winning journalist with ex=
tensive experience reporting on federal politics, disinformation, and extre=
mism, and we can=E2=80=99t wait for you to meet her.</p> <p style=3D"color:=
#3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; paddin=
g: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height:=
1.5; margin-bottom: 10px; Margin-bottom: 10px;">If you=E2=80=99re already =
a Checkmate, invites will be going out soon. If you=E2=80=99re not and woul=
d like to become one, <a href=3D"[link removed]
/click-link/NK87vzzgntxNMhccVMUQmnIZqi_bE1kmmc4EI0ySgLs=3D/RgdW5zqtZINr56Bu=
SFzFHjsv6NNr9aI6YAdjs9NbTEw=3D" style=3D"color: #0074d9; text-decoration: n=
one; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"=
>we=E2=80=99d love to have you!</a></p> <p style=3D"color: #3c4144; font-fa=
mily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; =
Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bott=
om: 10px; Margin-bottom: 10px;"><strong><span style=3D"font-size: 16pt;">Ro=
me, if you want to =F0=9F=87=AE=F0=9F=87=B9</span></strong></p> <p style=3D=
"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400;=
padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-=
height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Disinformation isn=
=E2=80=99t just a problem in the US =E2=80=94 that=E2=80=99s why our policy=
director Sarah will be speaking on a defunding disinformation panel at the=
Italian Parliament on Feb. 29. You can <a href=3D"[link removed]
om/emails/tracking/click-link/NK87vzzgntxNMhccVMUQmnIZqi_bE1kmmc4EI0ySgLs=
=3D/RgdW5zqtZINr56BuSFzFHgUa_0Qq8AnolHoDfM5AekE=3D" style=3D"color: #0074d9=
; text-decoration: none; font-weight: inherit; padding: 0; text-align: left=
; line-height: 1.5;">find out more, register for the event, and watch it he=
re</a>. Ciao!</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,=
sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align:=
left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-botto=
m: 10px;"><strong><span style=3D"font-size: 16pt;">What we=E2=80=99re readi=
ng =F0=9F=A4=93</span></strong></p>=20
<ul style=3D"list-style-position: inside; Margin: 0 0 10px 0=
; padding: 0 0 0 10px;">=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;"><strong><a href=3D"[link removed]
api.neonemails.com/emails/tracking/click-link/NK87vzzgntxNMhccVMUQmnIZqi_bE=
1kmmc4EI0ySgLs=3D/RgdW5zqtZINr56BuSFzFHuKkBaTKX3Y91Jvn3Y-NuCI=3D" style=3D"=
color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; te=
xt-align: left; line-height: 1.5;">The pivot to performance</a>:</strong> B=
rian Morrissey breaks down a major shift in where ad dollars go. It=E2=80=
=99s not enough to be a premium destination. You have to show performance.<=
/li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;"><strong><a href=3D"[link removed]
api.neonemails.com/emails/tracking/click-link/NK87vzzgntxNMhccVMUQmnIZqi_bE=
1kmmc4EI0ySgLs=3D/RgdW5zqtZINr56BuSFzFHvjrXOUpGchpNJ3dZHDWrTI=3D" style=3D"=
color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; te=
xt-align: left; line-height: 1.5;">Reddit goes public:</a></strong> Though =
Reddit is one of the most-visited sites in the US, its ad revenue is anemic=
. It=E2=80=99s hoping to change that.</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;"><strong><a href=3D"[link removed]
api.neonemails.com/emails/tracking/click-link/NK87vzzgntxNMhccVMUQmnIZqi_bE=
1kmmc4EI0ySgLs=3D/RgdW5zqtZINr56BuSFzFHrIdtac-1dX5QWPyCOq12zo=3D" style=3D"=
color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; te=
xt-align: left; line-height: 1.5;">Why we don=E2=80=99t trust each other an=
ymore:</a></strong> Grab a cup of tea before diving into Kyla Scanlon's pie=
ce that, though it is more focused on economic language, talks about how we=
got into this deeply divisive atmosphere =E2=80=94 and how to get somewher=
e better.</li>=20
</ul> <p style=3D"color: #3c4144; font-family: arial,helveti=
ca,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-ali=
gn: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bo=
ttom: 10px;">Thank you for being with us this week.</p> <p style=3D"color: =
#3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; padding=
: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: =
1.5; margin-bottom: 10px; Margin-bottom: 10px;">Hugs,</p></th>=20
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<!--[if mso]><center><![end-if]-->
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yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
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400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
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andini</p></th>=20
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hticons/Facebook.png" border=3D"0" alt=3D"Facebook" style=3D"outline: none;=
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mails.com/emails/tracking/click-link/NK87vzzgntxNMhccVMUQmnIZqi_bE1kmmc4EI0=
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ink/NK87vzzgntxNMhccVMUQmnIZqi_bE1kmmc4EI0ySgLs=3D/RgdW5zqtZINr56BuSFzFHmnb=
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/social-media/lighticons/Twitter.png" border=3D"0" alt=3D"X" style=3D"outli=
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ne-height: 2em; border-collapse: collapse; padding-top: 10px;">=20
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If you're having trouble viewing this email, you can see it online, [link removed].
In case you missed our email blast yesterday, we’re thrilled to see that Google has taken action against scammers and updated its ad policies after our blockbuster report on how it enabled diet pill scammers.
It’s a win for everyone who uses Google. As Nandini told Mashable: "We can do a little happy dance today knowing our pressure led to this significant change in policy and enforcement from the world's largest advertising corporation."
Ads are a battlefield ⚔️
Speaking of Nandini, she appeared on the Great Battlefield podcast this week and broke down what Check My Ads is all about: "The same people funding disinfo and hate are also defrauding advertisers out of billions of dollars collectively. And that rot goes all the way to the top. That has been, for the most part, in the biggest way, at scale happening at Google." Give it a listen here!
Checkmates, check in! 🎤
Next month, we’re having another Checkmates call, which are informal chats with our recurring donors. Last time, a few members of the Check My Ads team stopped by to talk about their work to regulate the industry funding disinformation. This month, Checkmates will get to meet our investigative reporter Rachel Gilmore! Rachel is an award-winning journalist with extensive experience reporting on federal politics, disinformation, and extremism, and we can’t wait for you to meet her.
If you’re already a Checkmate, invites will be going out soon. If you’re not and would like to become one, we’d love to have you!
Rome, if you want to 🇮🇹
Disinformation isn’t just a problem in the US — that’s why our policy director Sarah will be speaking on a defunding disinformation panel at the Italian Parliament on Feb. 29. You can find out more, register for the event, and watch it here. Ciao!
What we’re reading 🤓
The pivot to performance: Brian Morrissey breaks down a major shift in where ad dollars go. It’s not enough to be a premium destination. You have to show performance.
Reddit goes public: Though Reddit is one of the most-visited sites in the US, its ad revenue is anemic. It’s hoping to change that.
Why we don’t trust each other anymore: Grab a cup of tea before diving into Kyla Scanlon's piece that, though it is more focused on economic language, talks about how we got into this deeply divisive atmosphere — and how to get somewhere better.
Thank you for being with us this week.
Hugs,
Claire & Nandini
This email was sent to [email protected]. Click here to [link removed].
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