DFP’s newsletter of our latest polls, memos, and memes.
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Honey, I shrunk the laundry detergent!
Is it just us, or is everything getting smaller these days? And it’s not just our faith in humanity — everything from chips and candy bars to toilet paper and deodorant sticks feel like they’re shrinking in size while the price stays the same.
This is called shrinkflation, or “the practice of companies reducing product size while maintaining the same retail price.” We find ([link removed]) that proposals to address shrinkflation are among the most popular policies to combat rising food and grocery costs, with over 80% support from likely voters.
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When voters are asked who they blame "a great deal" for high grocery prices, corporate price gouging rises to the top, whether “corporate food manufacturers” are named broadly (46%) or “food manufacturers like PepsiCo, FritoLay, and General Mills” are named specifically (44%). Voters are sick of corporations raising prices to maximize profits, and they’re ready for action to be taken.
Read the full poll here ([link removed]) .
Here are some other highlights from DFP this week:
Democrats to pass national ban on Cocomelon
Look, parents struggle enough these days trying to get their kids to eat a single vegetable or draw their attention away from the latest Mr. Beast video. The last thing they need to worry about is if the box of SpongeBob gummies at Kroger costs more than it used to.
Like voters overall, voters with children under the age of 18 say ([link removed]) that the cost of rent, food, and groceries are top challenges for American families today. And these voters are split on who they trust to represent their interests — neither party has a significant trust advantage to better represent the interests of families with children, and the same relatively holds true for Biden and Trump.
However, voters with children strongly support policies that would benefit parents and caregivers — with increasing the availability of long-term care and providing free pre-K ranking as the most popular policies.
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Based on our previous polling showing that voters largely blame corporate greed for high prices, going after Big Cheerio and Big Juice Box could be an effective strategy for Democrats this year. And it’s beyond time we got in line with other developed countries to give parents the paid leave, universal pre-K, and childcare they need and deserve.
Read the full poll here ([link removed]) .
Winning elections by winning jobs
As we all know well, Latino voters are not to be taken for granted in 2024. Democrats won’t win in November without engaging with and listening to the Latino community.
Back in October, we conducted a survey in partnership with Equis Labs and Somos Votantes to evaluate how registered Latino voters in four key battleground states — Arizona, Florida, Nevada, and Texas — respond to various messages in support of President Biden.
The survey finds ([link removed]) that a “Winning Jobs Narrative,” which centers working people as the heroes of the story and engines of the economy and portrays the government as playing a supporting (not starring) role, ranked among the most convincing messages.
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It’s not too surprising — workers are the backbone of our country and it makes sense to use messaging that highlights their role in making the economy function. Latino voters can be the deciding factor in many swing states this year, and our friends at Equis Research ([link removed]) and Somos Votantes ([link removed]) are doing great work to research their concerns and engage Latino voters ahead of the election this year.
Give them a follow and check out the full polling here ([link removed]) .
DFP In The News
New York Times: A Crucial Inflation Report Card ([link removed])
The 19th: A presidential rematch — this time with abortion at the forefront ([link removed])
BBC: Voters feel better about the economy. Will it help Biden? ([link removed])
The Daily Beast: The GOP’s 2024 Campaign Message Is Falling Apart ([link removed])
Politico: Dems cheer push for lower fuel prices. GOP warns of ‘asthma attacks’ in California ([link removed])
New York Times: Trump Owns Dobbs and Everything That Comes With It ([link removed])
The Daily Beast: How Dems Are Already Quashing a Nightmare RFK Jr. Scenario ([link removed])
The Nation: The #NeverAgain Movement Six Years Later ([link removed])
Jezebel: Hmm, Most Voters Don’t Blame Trump for Abortion Bans ([link removed])
On Social
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Meme of the Week
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