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Happy 80th Birthday, Smokey!

From The Ad Council <[email protected]>
Subject Happy 80th Birthday, Smokey!
Date February 22, 2024 8:35 PM
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FEBRUARY 2024

Eighty years ago, Smokey Bear made his debut in his iconic ranger hat, beco=
ming a beloved symbol of wildfire prevention and environmental awareness. T=
o kick off a year of celebration, we launched new creative that takes viewe=
rs on a journey through Smokey's impact and influence. We also expanded our=
partnership with WWE to promote acceptance and inclusion, launched new cre=
ative for our =E2=80=9CSeize the Awkward=E2=80=9D campaign featuring video =
game characters from Final Fantasy VII, and more! =
=20

New Creative Featuring Actor Brian Tyree Henry Kicks Off Smokey=E2=80=99s 8=
0th Birthday Year

To celebrate eight decades of Smokey Bear=E2=80=99s =E2=80=9CWildfire Preve=
ntion=E2=80=9D campaign, we partnered with the U.S. Department of Agricultu=
re=E2=80=99s U.S. Forest Service and the National Association of State Fore=
sters for a special tribute. Voiced by Emmy award-winning actor Brian Tyree=
Henry, our new creative honors Smokey=E2=80=99s iconic legacy=E2=80=94taki=
ng audiences on a journey through time, highlighting several of his timeles=
s teachings. Developed pro bono by FCB, the creative agency behind Smokey s=
ince his premiere, this creative marks the first of many exciting initiativ=
es and partnerships we=E2=80=99ll focus on this year as we celebrate Smokey=
Bear=E2=80=99s impact on American culture.Watch the creative today!

[link removed]
NDYyNTQxMDI1Njk3S0&b=3D2&j=3DMjYwMzg5MzY5MwS2&mt=3D1&rt=3D0! =
=
=20

Final Fantasy VII Adventurers Address Mental Health in New Creative for You=
ng Adults =20

In times of need, 76% of young adults turn to their peers for support=E2=80=
=94reinforcing the role of peer connections in navigating mental health cha=
llenges. The "Seize the Awkward" campaign, created in partnership with the =
American Foundation for Suicide Prevention and The Jed Foundation, collabor=
ated with the makers of Final Fantasy VIII=C2=A0 to develop new creative fe=
aturing iconic characters from the game.=C2=A0In the video, characters like=
Cloud and Aerith emphasize the value of checking in on friends and their m=
ental health journey. Check out the creative and learn more about how we=E2=
=80=99re partnering to address mental health among young adults.

[link removed]
NDYyNTQxMDI1Njk3S0&b=3D2&j=3DMjYwMzg5MzY5MwS2&mt=3D1&rt=3D0=20

"Love Has No Labels" Becomes WWE's First Official Heritage Month Partner =
=20
Our partners at WWE recently announced an expanded partnership with our awa=
rd-winning =E2=80=9CLove Has No Labels=E2=80=9D campaign, making us WWE=E2=
=80=99s first official heritage month partner. Beginning on Black History M=
onth, our year-long partnership will amplify the history, traditions and ex=
periences of people across cultures, race, religion, gender identity, sexua=
l orientation, age and disability. In new creative, featuring WWE Superstar=
s Bianca Belair, Becky Lynch, Damian Priest, Sonya Deville and Cody Rhodes,=
the wrestlers share personal messages of acceptance and inclusivity while =
highlighting historical figures who paved the way. Get inspired=E2=80=94wat=
ch the new creative!

[link removed]
NDYyNTQxMDI1Njk3S0&b=3D2&j=3DMjYwMzg5MzY5MwS2&mt=3D1&rt=3D0 =
=
=20

New Mental Health Creative Empowers Rural Voices =20

In partnership with the Huntsman Mental Health Institute and the American F=
arm Bureau Federation, we are excited to share a series of creative from ou=
r =E2=80=9CLove, Your Mind=E2=80=9D campaign=E2=80=94taking a closer look a=
t the unique challenges adults in rural areas throughout the country face. =
Directed by Deborah Riley Draper, the videos follow the journey of individu=
als in rural communities as they offer inspiration for those experiencing m=
ental health challenges. Together with our partners, we're developing a cul=
ture of understanding and empathy for the nearly 70 million adults across t=
he country seeking mental health support. Hear from rural voices,check out =
the latest creative today!

[link removed]
DYyNTQxMDI1Njk3S0&b=3D2&j=3DMjYwMzg5MzY5MwS2&mt=3D1&rt=3D0!=C2=A0 =
=20

More news: =20

- On the blog,our president and CEO, Lisa Sherman, sits down with Dov Seidm=
an from The HOW Institute for a compelling interview on the importance of r=
allying leaders, prioritizing empathy and the power of partnership when add=
ressing urgent social issues.

[link removed]
NDYyNTQxMDI1Njk3S0&b=3D2&j=3DMjYwMzg5MzY5MwS2&mt=3D1&rt=3D0=20

- Know any aspiring changemakers looking for a paid, remote summer internsh=
ip? Encourage them to apply for our Raquel Zarin Summer Internship Program!=
Applications close March 15.=20

[link removed]
DYyNTQxMDI1Njk3S0&b=3D2&j=3DMjYwMzg5MzY5MwS2&mt=3D1&rt=3D0 =
=20

The Ad Council
815 Second Avenue, 9th Floor
New York, NY 10017

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}
/* latin */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 400;
font-display: block;
src: local('Roboto'), local('Roboto-Regular'), url([link removed]
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/* cyrillic-ext */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
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/* cyrillic */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfABc4AMP6lbBP.woff2) format('wo=
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unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116;
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/* greek-ext */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
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/* greek */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
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ff2');
unicode-range: U+0370-03FF;
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font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
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ff2');
unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, =
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}
/* latin-ext */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
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ff2');
unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20A=
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}
/* latin */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfBBc4AMP6lQ.woff2) format('woff=
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unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C=
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} </style>
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<style key=3D"3" type=3D"text/css">
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<style type=3D"text/css">
.layout-body .hide-on-desktop,
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.layout-body .hide-on-desktop a,
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<![endif]-->
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tr {line-height: 0px; border-collapse: collapse;}
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<body class=3D"layout-body" style=3D"background-color:#ebebeb;">
<div id=3D"mktcloud-preheader" key=3D"preheader" style=3D"display:none;max-=
height:0px;overflow:hidden;"><p id=3D"mktcloud-preheader-text">We=E2=80=99r=
e kicking off Smokey Bear=E2=80=99s 80th birthday year with new creative an=
d a few birthday surprises!</p><div style=3D"display:none;max-height:0px;ov=
erflow:hidden;">&#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#8=
47; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &=
#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847;=
&#847; &#847; &#847; &#847; &#847; &#847;</div></div>
<table class=3D"layout-table" key=3D"3" align=3D"center" style=3D"table-lay=
out:fixed;height:auto;width:100% !important;background-color:#ebebeb;" cell=
spacing=3D"0" cellpadding=3D"0">
<colgroup class=3D"displayNone" key=3D"1">
<col class=3D"align-center-column" key=3D"0">
<col width=3D"107px" key=3D"1">
<col width=3D"107px" key=3D"2">
<col width=3D"107px" key=3D"3">
<col width=3D"107px" key=3D"4">
<col width=3D"107px" key=3D"5">
<col width=3D"107px" key=3D"6">
<col class=3D"align-center-column" key=3D"7">
</colgroup>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-top:0px;padding-left:0px;padding-right:0px; =
background-color:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-top:0px;padding-left:0px;padding-right:0px; =
background-color:#ebebeb;" data-content-item-id=3D"e0cb2c61-56b0-47bb-95=
f8-e15850566a38">
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"e0cb2c61-5=
6b0-47bb-95f8-e15850566a38">
<div>
<table data-content-item-id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
</div>

</div>
</td>
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
</tr>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;background-color:transparent;" data-content-item-id=3D"e0cb2c61-56b0=
-47bb-95f8-e15850566a38">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"3" width=3D"320" valign=3D"top" style=3D"width:320px; height:100%;vert=
ical-align:top;padding-left:0px; background-color:#ffffff;
">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"3" valign=3D"top" style=3D"width:320px; height:100%;verti=
cal-align:top;padding-left:0px; background-color:#ffffff;
" data-content-item-id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38">
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width:320px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"e0cb2c61-5=
6b0-47bb-95f8-e15850566a38">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;padding-top:2=
0px;padding-bottom:20px;box-sizing:border-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"AC logo" href=3D"[link removed]
tt?ms=3DMzUzNjgwNzES1&kn=3D12&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjYwMzg5MzY5=
MwS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38" src=3D"[link removed]
c.content-cms.com/s3/8420f27f-0ee4-49e5-b4fc-da3d13079abc/ea77acb3-ffb1-462=
3-85c8-5b938992b392.png" alt=3D"Ad Council Create + Change" border=3D"0" s=
tyle=3D"width:100%;display:block;max-width:255px!important;" width=3D"255"/=
>
</a>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
</td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"3" width=3D"320" valign=3D"top" style=3D"width:320px; height:100%;vert=
ical-align:top;padding-right:0px; background-color:#ffffff;
">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"3" valign=3D"top" style=3D"width:320px; height:100%;verti=
cal-align:top;padding-right:0px; background-color:#ffffff;
" data-content-item-id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38">
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width:32=
0px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"e0cb2c61-5=
6b0-47bb-95f8-e15850566a38">
<div>
<table data-content-item-id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:10px;padding-bottom:10px;padding-left:10px;padd=
ing-right:10px;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:10px=
;padding-top:50px;padding-bottom:10px;padding-left:10px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #000000;background-=
color:transparent;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #000000;background-color:tra=
nsparent;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p styl=
e=3D"text-align:center">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &n=
bsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; FEBRUARY 2024</p></di=
v>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
</td>
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
</tr>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38"=
>
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"e0cb2c61-5=
6b0-47bb-95f8-e15850566a38">
<div>
<table data-content-item-id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"e0cb2c61-5=
6b0-47bb-95f8-e15850566a38">
<div>
<table data-content-item-id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif;font-size:16px">Eighty years ago=
, Smokey Bear made his debut in his iconic ranger hat, becoming a beloved s=
ymbol of wildfire prevention and environmental awareness. To kick off a yea=
r of celebration, we launched new creative that takes viewers on a journey =
through Smokey's impact and influence. We also expanded our partnership wit=
h WWE to promote acceptance and inclusion, launched new creative for our =
=E2=80=9CSeize the Awkward=E2=80=9D campaign featuring video game character=
s from <i>Final Fantasy VII</i>, and more!</span></p></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"e0cb2c61-5=
6b0-47bb-95f8-e15850566a38">
<div>
<table data-content-item-id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"e0cb2c61-5=
6b0-47bb-95f8-e15850566a38">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;box-sizing:bo=
rder-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"Smokey80thBday" href=3D"[link removed]
1.com/ctt?ms=3DMzUzNjgwNzES1&kn=3D7&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjYwMz=
g5MzY5MwS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38" src=3D"[link removed]
c.content-cms.com/s3/8420f27f-0ee4-49e5-b4fc-da3d13079abc/62989e66-c225-49e=
7-b833-3bacc45df137.jpg" alt=3D"New Creative Featuring Actor Brian Tyree He=
nry Kicks Off Smokey=E2=80=99s 80th Birthday Year" border=3D"0" style=3D"w=
idth:100%;display:block;max-width:100%!important;" width=3D"640"/>
</a>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"e0cb2c61-5=
6b0-47bb-95f8-e15850566a38">
<div>
<table data-content-item-id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
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<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
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er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
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<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>New Creative Featuring Actor Brian Tyree Henry Kicks O=
ff Smokey=E2=80=99s 80th Birthday Year</strong></span></h1></div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"e0cb2c61-5=
6b0-47bb-95f8-e15850566a38">
<div>
<table data-content-item-id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
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<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
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<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
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<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 140%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.4;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif">To celebrate eight decades of S=
mokey Bear=E2=80=99s =E2=80=9CWildfire Prevention=E2=80=9D campaign, we par=
tnered with the U.S. Department of Agriculture=E2=80=99s U.S. Forest Servic=
e and the National Association of State Foresters for a special tribute. Vo=
iced by Emmy award-winning actor Brian Tyree Henry, our new creative honors=
Smokey=E2=80=99s iconic legacy=E2=80=94taking audiences on a journey throu=
gh time, highlighting several of his timeless teachings. Developed pro bono=
by FCB, the creative agency behind Smokey since his premiere, this creativ=
e marks the first of many exciting initiatives and partnerships we=E2=80=99=
ll focus on this year as we celebrate Smokey Bear=E2=80=99s impact on Ameri=
can culture. </span><a style=3D"color:#1b78a0;text-decoration:underline" hr=
ef=3D"[link removed]
&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjYwMzg5MzY5MwS2&mt=3D1&rt=3D0" name=3D"W=
ildlifePrevention" data-key=3D"5b85a596-f84c-4b04-8535-7c9581790572:ecfecc=
42-0612-4ce0-8090-53bba331f93a" target=3D"_blank" rel=3D"noopener noreferre=
r noopener noreferrer noopener noreferrer noopener noreferrer noopener nore=
ferrer noopener noreferrer noopener noreferrer noopener noreferrer noopener=
noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noo=
pener noreferrer noopener noreferrer"><span style=3D"font-family:'roboto' ,=
sans-serif">Watch the creative today</span></a><span style=3D"font-family:=
'roboto' , sans-serif">!</span></p></div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"e0cb2c61-5=
6b0-47bb-95f8-e15850566a38">
<div>
<table data-content-item-id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
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<tr>
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--[if (gte mso 9)]><br /><![endif]--></td>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"e0cb2c61-5=
6b0-47bb-95f8-e15850566a38">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
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<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
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<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;box-sizing:bo=
rder-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"MH_FinalFantasy" href=3D"[link removed]
s1.com/ctt?ms=3DMzUzNjgwNzES1&kn=3D9&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjYwM=
zg5MzY5MwS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38" src=3D"[link removed]
c.content-cms.com/s3/8420f27f-0ee4-49e5-b4fc-da3d13079abc/e318bb32-5e83-435=
6-a812-98f3d66c3341.jpg" alt=3D"Final Fantasy VII Adventurers Address Menta=
l Health in New Creative for Young Adults" border=3D"0" style=3D"width:100=
%;display:block;max-width:100%!important;" width=3D"640"/>
</a>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"e0cb2c61-5=
6b0-47bb-95f8-e15850566a38">
<div>
<table data-content-item-id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
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er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
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<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>Final Fantasy VII Adventurers Address Mental Health in=
New Creative for Young Adults</strong></span></h1></div>
</td>
</tr>
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</td>
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</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"e0cb2c61-5=
6b0-47bb-95f8-e15850566a38">
<div>
<table data-content-item-id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
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<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 140%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.4;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p>In tim=
es of need, 76% of young adults turn to their peers for support=E2=80=94rei=
nforcing the role of peer connections in navigating mental health challenge=
s. The "Seize the Awkward" campaign, created in partnership with the Americ=
an Foundation for Suicide Prevention and The Jed Foundation, collaborated w=
ith the makers of Final Fantasy VIII&nbsp; to develop new creative featurin=
g iconic characters from the game.&nbsp;In the video, characters like Cloud=
and Aerith emphasize the value of checking in on friends and their mental =
health journey. <a style=3D"color:#1b78a0;text-decoration:underline" href=
=3D"[link removed]
=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjYwMzg5MzY5MwS2&mt=3D1&rt=3D0" name=3D"You=
ngAdultMH" data-key=3D"89654482-612c-4d6d-bde8-980466ed9ae0:801085ae-ea7b-=
4f61-b7dd-4f3522822825" target=3D"_blank" rel=3D"noopener noreferrer noopen=
er noreferrer noopener noreferrer noopener noreferrer noopener noreferrer n=
oopener noreferrer noopener noreferrer noopener noreferrer"><u>Check out th=
e creative</u></a> and learn more about how we=E2=80=99re partnering to add=
ress mental health among young adults.</p></div>
</td>
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ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"e0cb2c61-5=
6b0-47bb-95f8-e15850566a38">
<div>
<table data-content-item-id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
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<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
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<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
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t:100%;" data-content-item-id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38"=
>
<!-- <![endif] hidden --> =20
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"e0cb2c61-5=
6b0-47bb-95f8-e15850566a38">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
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<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
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<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;box-sizing:bo=
rder-box;">
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<tr>
<td align=3D"center"> =
<a name=3D"LHNLWWEPartnership" href=3D"[link removed]
ials1.com/ctt?ms=3DMzUzNjgwNzES1&kn=3D13&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DM=
jYwMzg5MzY5MwS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38" src=3D"[link removed]
c.content-cms.com/s3/8420f27f-0ee4-49e5-b4fc-da3d13079abc/7a3221d2-4490-4cd=
7-9fc9-19a8aee8a435.jpg" alt=3D"=E2=80=9CLove Has No Labels=E2=80=9D Become=
s WWE=E2=80=99s First Official Heritage Month Partner" border=3D"0" style=
=3D"width:100%;display:block;max-width:638px!important;" width=3D"638"/>
</a>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"e0cb2c61-5=
6b0-47bb-95f8-e15850566a38">
<div>
<table data-content-item-id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
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<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
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er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
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<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
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]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><strong>=E2=80=9CLove Has No Labels=E2=80=9D Becomes WWE=E2=80=99s=
First Official Heritage Month Partner</strong></h1></div>
</td>
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ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"e0cb2c61-5=
6b0-47bb-95f8-e15850566a38">
<div>
<table data-content-item-id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
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<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
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<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
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<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif;font-size:16px">Our partners at =
WWE recently announced an expanded partnership with our award-winning =E2=
=80=9CLove Has No Labels=E2=80=9D campaign, making us WWE=E2=80=99s first o=
fficial heritage month partner. Beginning on Black History Month, our year-=
long partnership will amplify the history, traditions and experiences of pe=
ople across cultures, race, religion, gender identity, sexual orientation, =
age and disability. In new creative, featuring WWE Superstars Bianca Belair=
, Becky Lynch, Damian Priest, Sonya Deville and Cody Rhodes, the wrestlers =
share personal messages of acceptance and inclusivity while highlighting hi=
storical figures who paved the way. Get inspired=E2=80=94</span><a style=3D=
"color:#1b78a0;text-decoration:underline" href=3D"[link removed]
sentials1.com/ctt?ms=3DMzUzNjgwNzES1&kn=3D21&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=
=3DMjYwMzg5MzY5MwS2&mt=3D1&rt=3D0" name=3D"LHNLHeritageMonth" data-key=3D"=
7b9da025-ad6e-4f04-8c06-1133115dd467:c3c135f5-835f-4eb7-a273-441a8e42ad26" =
target=3D"_blank" rel=3D"noopener noreferrer noopener noreferrer noopener n=
oreferrer noopener noreferrer noopener noreferrer noopener noreferrer noope=
ner noreferrer noopener noreferrer noopener noreferrer noopener noreferrer =
noopener noreferrer noopener noreferrer noopener noreferrer noopener norefe=
rrer"><span style=3D"font-family:'roboto' , sans-serif;font-size:16px">watc=
h the new creative</span></a><span style=3D"font-family:'roboto' , sans-ser=
if;font-size:16px">!</span></p></div>
</td>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"e0cb2c61-5=
6b0-47bb-95f8-e15850566a38">
<div>
<table data-content-item-id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"e0cb2c61-5=
6b0-47bb-95f8-e15850566a38">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;box-sizing:bo=
rder-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"MH_RuralCreative" href=3D"[link removed]
ls1.com/ctt?ms=3DMzUzNjgwNzES1&kn=3D24&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjY=
wMzg5MzY5MwS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38" src=3D"[link removed]
c.content-cms.com/s3/8420f27f-0ee4-49e5-b4fc-da3d13079abc/088730f1-9510-4f7=
a-a72b-5228064d664a.jpg" alt=3D"New Mental Health Creative Empowers Rural V=
oices" border=3D"0" style=3D"width:100%;display:block;max-width:633px!impo=
rtant;" width=3D"633"/>
</a>
</td>
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</div>

</div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"e0cb2c61-5=
6b0-47bb-95f8-e15850566a38">
<div>
<table data-content-item-id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
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<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
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<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><strong>New Mental Health Creative Empowers Rural Voices</strong><=
/h1></div>
</td>
</tr>
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</td>
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</td>
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</div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"e0cb2c61-5=
6b0-47bb-95f8-e15850566a38">
<div>
<table data-content-item-id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif;font-size:16px">In partnership w=
ith the Huntsman Mental Health Institute and the American Farm Bureau Feder=
ation, we are excited to share a series of creative from our =E2=80=9CLove,=
Your Mind=E2=80=9D campaign=E2=80=94taking a closer look at the unique cha=
llenges adults in rural areas throughout the country face. Directed by Debo=
rah Riley Draper, the videos follow the journey of individuals in rural com=
munities as they offer inspiration for those experiencing mental health cha=
llenges. Together with our partners, we're developing a culture of understa=
nding and empathy for the nearly 70 million adults across the country seeki=
ng mental health support. Hear from rural voices, </span><a style=3D"color:=
#1b78a0;text-decoration:underline" href=3D"[link removed]
s1.com/ctt?ms=3DMzUzNjgwNzES1&kn=3D5&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjYwM=
zg5MzY5MwS2&mt=3D1&rt=3D0" name=3D"MHRural" data-key=3D"ed794fbf-dcc2-445b=
-b442-9f27fe88b767:4e105bb7-8d14-47fc-a4e6-6a251a99e80d" target=3D"_blank" =
rel=3D"noopener noreferrer noopener noreferrer noopener noreferrer noopener=
noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noo=
pener noreferrer noopener noreferrer noopener noreferrer noopener noreferre=
r noopener noreferrer noopener noreferrer noopener noreferrer"><span style=
=3D"font-family:'roboto' , sans-serif;font-size:16px">check out the latest =
creative today</span></a><span style=3D"font-family:'roboto' , sans-serif;f=
ont-size:16px">!&nbsp;</span></p></div>
</td>
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=3D"after"></td>
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<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38"=
>
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"e0cb2c61-5=
6b0-47bb-95f8-e15850566a38">
<div>
<table data-content-item-id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
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</div>
</td>
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
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<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38"=
>
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"e0cb2c61-5=
6b0-47bb-95f8-e15850566a38">
<div>
<table data-content-item-id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
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<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
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<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:5px;padding-left:30px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 120%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1.2;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>More news:</strong></span></h1></div>
</td>
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=3D"after"></td>
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<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38"=
>
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"e0cb2c61-5=
6b0-47bb-95f8-e15850566a38">
<div>
<table data-content-item-id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
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<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
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er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
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<tr>
<td style=3D"padding-right:40px=
;padding-top:5px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"e0cb2c61-56b0-47bb-95f8-e15850566a38" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><ul><li><=
span style=3D"font-family:'roboto' , sans-serif;font-size:16px">On the blog=
, </span><a style=3D"color:#1b78a0;text-decoration:underline" href=3D"http:=
//links.mail1.spopessentials1.com/ctt?ms=3DMzUzNjgwNzES1&kn=3D16&r=3DNDYyNT=
QxMDI1Njk3S0&b=3D0&j=3DMjYwMzg5MzY5MwS2&mt=3D1&rt=3D0" name=3D"HOWInstititu=
te" data-key=3D"09f22751-023b-499e-974d-5c6049749326:208a2803-0a93-4a69-a0=
22-99d68913dda1" target=3D"_blank" rel=3D"noopener noreferrer noopener nore=
ferrer noopener noreferrer noopener noreferrer noopener noreferrer noopener=
noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noo=
pener noreferrer noopener noreferrer"><span style=3D"font-family:'roboto' ,=
sans-serif;font-size:16px"><u>our president and CEO, Lisa Sherman, sits do=
wn with Dov Seidman from The HOW Institute for a compelling interview</u></=
span></a><span style=3D"font-family:'roboto' , sans-serif;font-size:16px"> =
on the importance of rallying leaders, prioritizing empathy and the power o=
f partnership when addressing urgent social issues.</span></li><li><span st=
yle=3D"font-family:'roboto' , sans-serif;font-size:16px">Know any aspiring =
changemakers looking for a paid, remote summer internship? Encourage them t=
o apply for our </span><a style=3D"color:#1b78a0;text-decoration:underline"=
href=3D"[link removed]
=3D22&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjYwMzg5MzY5MwS2&mt=3D1&rt=3D0" name=
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FEBRUARY 2024

Eighty years ago, Smokey Bear made his debut in his iconic ranger hat, becoming a beloved symbol of wildfire prevention and environmental awareness. To kick off a year of celebration, we launched new creative that takes viewers on a journey through Smokey's impact and influence. We also expanded our partnership with WWE to promote acceptance and inclusion, launched new creative for our “Seize the Awkward” campaign featuring video game characters from Final Fantasy VII, and more!

New Creative Featuring Actor Brian Tyree Henry Kicks Off Smokey’s 80th Birthday Year

To celebrate eight decades of Smokey Bear’s “Wildfire Prevention” campaign, we partnered with the U.S. Department of Agriculture’s U.S. Forest Service and the National Association of State Foresters for a special tribute. Voiced by Emmy award-winning actor Brian Tyree Henry, our new creative honors Smokey’s iconic legacy—taking audiences on a journey through time, highlighting several of his timeless teachings. Developed pro bono by FCB, the creative agency behind Smokey since his premiere, this creative marks the first of many exciting initiatives and partnerships we’ll focus on this year as we celebrate Smokey Bear’s impact on American culture.Watch the creative today!

[link removed]!

Final Fantasy VII Adventurers Address Mental Health in New Creative for Young Adults

In times of need, 76% of young adults turn to their peers for support—reinforcing the role of peer connections in navigating mental health challenges. The "Seize the Awkward" campaign, created in partnership with the American Foundation for Suicide Prevention and The Jed Foundation, collaborated with the makers of Final Fantasy VIII  to develop new creative featuring iconic characters from the game. In the video, characters like Cloud and Aerith emphasize the value of checking in on friends and their mental health journey. Check out the creative and learn more about how we’re partnering to address mental health among young adults.

[link removed]

"Love Has No Labels" Becomes WWE's First Official Heritage Month Partner
Our partners at WWE recently announced an expanded partnership with our award-winning “Love Has No Labels” campaign, making us WWE’s first official heritage month partner. Beginning on Black History Month, our year-long partnership will amplify the history, traditions and experiences of people across cultures, race, religion, gender identity, sexual orientation, age and disability. In new creative, featuring WWE Superstars Bianca Belair, Becky Lynch, Damian Priest, Sonya Deville and Cody Rhodes, the wrestlers share personal messages of acceptance and inclusivity while highlighting historical figures who paved the way. Get inspired—watch the new creative!

[link removed]

New Mental Health Creative Empowers Rural Voices

In partnership with the Huntsman Mental Health Institute and the American Farm Bureau Federation, we are excited to share a series of creative from our “Love, Your Mind” campaign—taking a closer look at the unique challenges adults in rural areas throughout the country face. Directed by Deborah Riley Draper, the videos follow the journey of individuals in rural communities as they offer inspiration for those experiencing mental health challenges. Together with our partners, we're developing a culture of understanding and empathy for the nearly 70 million adults across the country seeking mental health support. Hear from rural voices,check out the latest creative today!

[link removed]! 

More news:

- On the blog,our president and CEO, Lisa Sherman, sits down with Dov Seidman from The HOW Institute for a compelling interview on the importance of rallying leaders, prioritizing empathy and the power of partnership when addressing urgent social issues.

[link removed]

- Know any aspiring changemakers looking for a paid, remote summer internship? Encourage them to apply for our Raquel Zarin Summer Internship Program! Applications close March 15.

[link removed]

The Ad Council
815 Second Avenue, 9th Floor
New York, NY 10017

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