HCA's Friends for Life Fentanyl Campaign was recently awarded a silver Anthem Award





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*February 21, 2024*






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News release

For immediate release

Friends For Life Campaign Receives Silver Anthem Award

OLYMPIA - We are pleased to announce that Health Care Authority?s (HCA) Friends for Life [ [link removed] ] fentanyl education campaign was recently awarded a silver Anthem Award in the Health category.

The Anthem Awards [ [link removed] ] are the largest and most comprehensive social impact awards, accepting work across five areas of impact work. The awards are arranged by gold, silver, and bronze within those areas. For the past 3 years, the Anthem Awards have honored the purpose and mission-driven work of people, companies, and organizations worldwide.

The Friends for Life campaign believes that *everyone* deserves to be safe and should know how to keep the people they care about safe too. The goals of the campaign are to educate people about:


* What illicit fentanyl is and why it is unpredictable.
* How to help youth and young adults avoid opioids like fentanyl.
* How to spot and respond to an opioid overdose.
* How to access and use naloxone (Narcan) in an emergency.

?This campaign is an important statewide effort to deliver lifesaving information to Washington?s young people and their families,? said Michelle Hege, CEO of DH [ [link removed] ], the social-impact agency that partnered with HCA to develop Friends for Life. ?We are honored to be part of this critical work, and we hope this recognition will help raise even more awareness about overdose prevention in our state.?

?Our agency is proud to have a spotlight on this meaningful campaign and hopes that it will help people to visit the website and learn how to spot an overdose and administer naloxone? said Sue Birch, Director of the Washington State Health Care Authority. HCA is currently planning additional phases of the Friends for Life campaign.

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Media contact

Kennedy Soileau <[email protected]>
Chief communications officer








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About the Health Care Authority (HCA)

Functioning as both the state's largest health care purchaser and its behavioral health authority, the Washington State Health Care Authority (HCA) is a leader in ensuring Washington residents have the opportunity to be as healthy as possible.

There are three pillars of our work: Apple Health (Medicaid); the Public Employees Benefits Board (PEBB) and School Employees Benefits Board (SEBB) programs; and behavioral health and recovery. Under these pillars, HCA purchases health care, including behavioral health treatment for more than 2.7 million Washington residents and provides behavioral health prevention, crisis, and recovery supports to all Washington residents.

Please do not reply directly to this message. For more information, visit the HCA website [ [link removed] ], where you'll also find contact information.

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The Washington State Health Care Authority (HCA) complies with all applicable federal and Washington state civil rights laws and is committed to providing equal access to our services. Visit HCA?s website to view complete nondiscrimination statements [ [link removed] ].



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