Dear MoveOn member,

If you're filled with outrage about our country, I understand—I am too.

Donald Trump is still the leader of the Republican Party, even though he
incited a violent attack on the U.S. Capitol more than three years ago in
a failed coup attempt. If he's able to delay his trials and he gets
elected, he may never be held accountable.

He hasn't stopped spreading the lie that the 2020 election was stolen from
him, which is causing Americans to be more divided than at any time since
the Civil War.

He's on the way to winning the Republican nomination, and polls
(unreliable as early polls are) show him beating President Joe Biden.^1 He
has turned one of our two major political parties against democracy and
toward neofascism.

He embodies moral squalor—bragging about sexually assaulting women, being
found by a jury of his peers to have raped E. Jean Carroll, lying
constantly about everything, claiming immigrants are "poisoning the blood"
of America, calling for a "termination" of the Constitution, describing
political opponents as "vermin."^2,3,4,5,6

Who wouldn't be outraged right now?

But do me a favor, right this moment. Please take a deep breath and
consider what you're doing with your outrage.

Outrage on its own is exhausting (take it from someone who's spent the
better part of the last 77 years feeling outraged about one thing or
another).

But please, do not allow your outrage to turn into despair and cynicism.

Instead, use your outrage. Please don't let it wear you down. Don't try to
smother it. Using it will make you feel and be powerful. And your power is
desperately needed right now.

A great place to start? My good friends at MoveOn are the best in the
business at engaging and turning out voters at scale, and I'm so impressed
by their bold and strategic plan to defeat Trump and save our democracy
this November. But that work starts now, and they need your financial
support to make their plans a reality.



Will you start a monthly contribution to MoveOn now to help defeat Trump,
save our democracy, restore our freedoms, and build a future where
everyone can thrive?

[ [link removed] ]Click here to chip in $5 a month, or whatever you can
afford.

[ [link removed] ]Or, if you can't chip in monthly, click here.



MoveOn has briefed me on their plan for the 2024 election, which The New
York Times called "ambitious."^7 I agree, and, John, we need
ambition in this extraordinary moment!

You see, MoveOn has a tremendous track record when it comes to engaging
and turning out voters, using data-driven and highly effective strategies.
This year, MoveOn is focusing on "surge voters" in battleground
states—people who became active for the first time, or more active, after
the 2016 election. And then narrowing it down even more, they are
prioritizing young voters and voters who skipped voting in the 2016 and/or
2022 elections.

Young people are aging into the electorate and are voting at a higher rate
than previous generations did at their age, and they reject MAGA by
20-point margins.^8 If they vote, they will deliver the margin we need to
win.

Indeed, brand-new reporting from The New York Times confirms that winning
the election won't come down to turning so-called "swing voters" into
Biden voters. Instead, it'll be about turning out people who might
otherwise not go to the polls at all.^9

And that's exactly what MoveOn's plan does.

Already, MoveOn is starting the organizing to reach out to surge voters
and talk to them about the stakes of this election and the issues they
care about and make the pragmatic and strategic case as to why their vote
is critical.

One of the key tactics in MoveOn's plan is "vote tripling"—one of the
simplest and most proven-effective get-out-the-vote methods. Vote tripling
is organizing voters to reach out to three of their friends or family,
talk with them about the issues at stake, help them make a plan, and
ensure they turn out.

MoveOn has deployed and honed vote tripling in the last two election
cycles, and they have shown that it both increases the likelihood of the
tripler voting and mobilizes their network to vote. In 2022, MoveOn used
vote tripling to turn out 50,000 people in key states and districts who
otherwise might not have voted—a HUGE number given that elections in our
50-50 divided country are typically decided by exceedingly narrow margins.

And if you're thinking, "But Bob, the 2024 election is still months away":
No, effective organizing is incredibly time and work-intensive. And that
work absolutely must start right now.



So, please, channel your outrage into action by starting a monthly
donation to MoveOn, using the link below.

[ [link removed] ]Click here to chip in $5 a month, or whatever you can,
to support MoveOn's game-changing election plan.

[ [link removed] ]No, I'm sorry, I can't make a monthly donation.



Thanks for all you do.

–Robert Reich

Sources:

1. "Latest Polls," FiveThirtyEight, accessed February 18, 2024
[link removed]

2. "Trump recorded having extremely lewd conversation about women in
2005," The Washington Post, October 8, 2016
[link removed]

3. "Judge clarifies: Yes, Trump was found to have raped E. Jean Carroll,"
The Washington Post, July 19, 2023
[link removed]

4. "Trump says immigrants are 'poisoning the blood of our country.' Biden
campaign likens comments to Hitler," NBC News, December 17, 2023
[link removed]

5. "Trump's Call for 'Termination' of Constitution Draws Rebukes," The New
York Times, December 4, 2022
[link removed]

6. "Why Trump's authoritarian language about 'vermin' matters," NPR,
November 17, 2023
[link removed]

7. "MoveOn Will Spend $32 Million to Back Biden and Other Democrats," The
New York Times, January 26, 2024
[link removed]

8. "Gen Z might be the MAGA movement's undoing," The Washington Post,
January 28, 2024
[link removed]

9. "Turnout Data Reveals the Core of Democrats' Success in Special
Elections," The New York Times, February 3, 2024
[link removed]



Want to support MoveOn's work? The MAGA movement's book bans have forced
teachers and librarians across the country to remove books from their
shelves and censor what young people can learn. MoveOn is fighting back,
including by filling a "Banned Bookmobile" with books that the far right
has banned and driving it to key cities and towns to raise the visibility
of book bans, hand out banned books for free, and bring people together to
stop censorship. To keep up the fight against book bans and the MAGA
politicians who support them, we need your help.

Will you start a monthly gift to power and sustain MoveOn's critical
work? 



[ [link removed] ]Yes, I'll chip in $5 a month.

[ [link removed] ]No, I'm sorry, I can't make a monthly donation.





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