| From | Check My Ads <[email protected]> |
| Subject | Look who’s nominated for a Nobel Peace Prize 🏆 |
| Date | February 16, 2024 8:13 PM |
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s2o=3D.
Hey, folks!
What a week! First the fun news: Sleeping Giants has been nominated for a N=
obel Peace Prize! Yes, that=E2=80=99s three exclamation marks in this email=
already; no, that=E2=80=99s not too many.
This is an exciting moment for us. Our own Nandini Jammi originally co-foun=
ded the campaign take on Breitbart here in the United States. The campaign =
lost Breitbart over 90% of its ad revenue in just three months.
It was so successful that folks started up local Sleeping Giants accounts a=
round the world to fight hate speech in their own countries =E2=80=94 inclu=
ding France, Australia, and Brazil. They have all achieved enormous success=
in their own right.
This nomination, put forward by French MP =C3=89ric Bothorel, encompasses t=
his collective global effort. It also serves as recognition to the hundreds=
of thousands of people who make up the Sleeping Giants community =E2=80=93=
and all who use your voice to take a stand with us.
The power of this movement is made possible by you. We're so proud!
Jezebel=E2=80=99s new owner has a request for advertisers: Please stop hurt=
ing journalism
Josh Jackson runs Paste, a music and entertainment publication.
So imagine his surprise when he learned the word =E2=80=9Csong=E2=80=9D cou=
ld strip an entire article of its ad revenue.
That was just one of more than 4,000 =E2=80=9Cnegative keywords=E2=80=9D a =
major advertiser looking to run ads on Paste Magazine included in a brand s=
afety spreadsheet it shared with him.
And now that his magazine resurrected the iconic feminist media outlet Jeze=
bel last November, essential journalism going unfunded because of brand saf=
ety concerns has become a more urgent issue. Jezebel has even launched a su=
bscription option to help fund its reporting, filling in a revenue gap crea=
ted by brand safety tech.
=E2=80=9CWe've been doing this a long time, but hadn't really felt the effe=
cts of brand safety until we purchased Jezebel,=E2=80=9D Jackson told Check=
My Ads. =E2=80=9C(We) very quickly got into the deep end on everything bra=
nd safety related and it's just been blowing my mind to see.=E2=80=9D
Jackson =E2=80=94 or anyone who cares about quality journalism =E2=80=94 sh=
ould find this brand safety technology mind-blowing (and not in a good way)=
. Read our full interview with him as we dive into how well-meaning brand s=
afety tech can do more harm than good.
What we=E2=80=99re reading and listening to
Meet Adalytics, An Asteroid Headed For Ad Tech: Krzysztof Franaszek is a on=
e-man wrecking crew who has taken big swings at some of the biggest problem=
s in adtech and scored direct hits. Just ask Google.
SpyTalk=E2=80=99s The Taylor Swift Info War Tutorial (Spotify) (Apple): Nat=
ional security journalist Jeff Stein talked to a former US Army =E2=80=9Cin=
fluence ops=E2=80=9D specialist about combating conspiracy mongering, and C=
heck My Ads came up while talking about getting companies to pull their ads=
from disinfo sites: =E2=80=9CThe only effective approaches to this right n=
ow are all grassroots efforts. There are a couple young women I see often o=
n LinkedIn and other social media, Check My Ads.=E2=80=9D
Elon Musk=E2=80=99s Twitter: Everything you need to know. TechCrunch is tra=
cking eeeeeeeeeeeeverything going on with X-formerly-Twitter since Musk too=
k it over, and it=E2=80=99s a great look at how the platform got to the sad=
state it=E2=80=99s in =E2=80=94 unlabeled MrBeast ads included.
Thanks for reading! Hope you have a wonderful weekend, and we=E2=80=99ll se=
e you next week.
Hugs,
Claire & Nandini
This email was sent to [email protected]. Click here to [link removed]
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<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Hey, folks!</p=
> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font=
-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size=
: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">What a=
week! First the fun news: Sleeping Giants has been nominated for a Nobel P=
eace Prize! Yes, that=E2=80=99s three exclamation marks in this email alrea=
dy; no, that=E2=80=99s not too many.</p> <p style=3D"color: #3c4144; font-f=
amily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0;=
Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bot=
tom: 10px; Margin-bottom: 10px;">This is an exciting moment for us. Our own=
Nandini Jammi originally co-founded the campaign take on Breitbart here in=
the United States. The campaign lost Breitbart over 90% of its ad revenue =
in just three months.</p> <p style=3D"color: #3c4144; font-family: arial,he=
lvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; tex=
t-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Marg=
in-bottom: 10px;">It was so successful that folks started up local Sleeping=
Giants accounts around the world to fight hate speech in their own countri=
es =E2=80=94 including France, Australia, and Brazil. They have all ac=
hieved enormous success in their own right.</p> <p style=3D"color: #3c4144;=
font-family: arial,helvetica,sans-serif; font-weight: 400; padding: 0; mar=
gin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; mar=
gin-bottom: 10px; Margin-bottom: 10px;">This nomination, put forward by Fre=
nch MP =C3=89ric Bothorel, encompasses this collective global effort. It al=
so serves as recognition to the hundreds of thousands of people who make up=
the Sleeping Giants community =E2=80=93 and all who use your voice to=
take a stand with us.</p> <p style=3D"color: #3c4144; font-family: arial,h=
elvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; te=
xt-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Mar=
gin-bottom: 10px;">The power of this movement is made possible by you. We'r=
e so proud!</p></th>=20
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;">=20
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<tr style=3D"padding: 0; vertical-align: top; text-align: left=
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y: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word=
-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/Screenshot%202024-02-16%20at%201=
_11_58%E2%80%AFPM.png" alt=3D"Screenshot%202024-02-16%20at%201_11_58%E2%80%=
AFPM.png" width=3D"595" align=3D"center" style=3D"outline: none; text-decor=
ation: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both;=
display: block; margin: 0 auto; Margin: 0 auto; float: none; text-align: c=
enter; height: auto;"><!--[if mso]></center><![end-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><span style=3D=
"font-size: 16pt;"><strong>Jezebel=E2=80=99s new owner has a request for ad=
vertisers: Please stop hurting journalism</strong></span></p> <p style=3D"c=
olor: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; p=
adding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-he=
ight: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Josh Jackson runs Pas=
te, a music and entertainment publication.</p> <p style=3D"color: #3c4144; =
font-family: arial,helvetica,sans-serif; font-weight: 400; padding: 0; marg=
in: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; marg=
in-bottom: 10px; Margin-bottom: 10px;">So imagine his surprise when he lear=
ned the word =E2=80=9Csong=E2=80=9D could strip an entire article of its ad=
revenue.</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans=
-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 1=
0px;">That was just one of more than 4,000 =E2=80=9Cnegative keywords=E2=80=
=9D a major advertiser looking to run ads on <a href=3D"[link removed]
onemails.com/emails/tracking/click-link/0I34f4eizaUT1LdGNSLAdLJpa7WHRw4zgpX=
EvLwjs2o=3D/_25kE5p8na_peNS8J62wSXJtwpIA4DlpMe66tlBymho=3D" style=3D"color:=
#0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-ali=
gn: left; line-height: 1.5;">Paste Magazine</a> included in a brand safety =
spreadsheet it shared with him.</p> <p style=3D"color: #3c4144; font-family=
: arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Marg=
in: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: =
10px; Margin-bottom: 10px;">And now that his magazine <a href=3D"https=
://api.neonemails.com/emails/tracking/click-link/0I34f4eizaUT1LdGNSLAdLJpa7=
WHRw4zgpXEvLwjs2o=3D/_25kE5p8na_peNS8J62wSZrzF1kTcrjofuzK_18bljM=3D" style=
=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0=
; text-align: left; line-height: 1.5;">resurrected the iconic feminist medi=
a outlet Jezebel</a> last November, essential journalism going unfunde=
d because of brand safety concerns has become a more urgent issue. <a href=
=3D"[link removed]
SLAdLJpa7WHRw4zgpXEvLwjs2o=3D/_25kE5p8na_peNS8J62wSVSMqbp47QjbzQ7-dCtz5B8=
=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; =
padding: 0; text-align: left; line-height: 1.5;">Jezebel has even launched =
a subscription option</a> to help fund its reporting, filling in a rev=
enue gap created by brand safety tech.</p> <p style=3D"color: #3c4144; font=
-family: arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: =
0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-b=
ottom: 10px; Margin-bottom: 10px;">=E2=80=9CWe've been doing this a long ti=
me, but hadn't really felt the effects of brand safety until we purchased J=
ezebel,=E2=80=9D Jackson told Check My Ads. =E2=80=9C(We) very quickly got =
into the deep end on everything brand safety related and it's just been blo=
wing my mind to see.=E2=80=9D</p> <p style=3D"color: #3c4144; font-family: =
arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin=
: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10=
px; Margin-bottom: 10px;">Jackson =E2=80=94 or anyone who cares about quali=
ty journalism =E2=80=94 <em>should</em> find this brand safety te=
chnology mind-blowing (and not in a good way). <a href=3D"[link removed]
mails.com/emails/tracking/click-link/0I34f4eizaUT1LdGNSLAdLJpa7WHRw4zgpXEvL=
wjs2o=3D/_25kE5p8na_peNS8J62wSVPlG3dSPwcbvP4r19FnRQY=3D" style=3D"color: #0=
074d9; text-decoration: none; font-weight: inherit; padding: 0; text-align:=
left; line-height: 1.5;">Read our full interview with him as we dive into =
how well-meaning brand safety tech can do more harm than good.</a></p></th>=
=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word=
-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CMA_Jezebel_Keyword.jpg" alt=3D"=
CMA_Jezebel_Keyword.jpg" width=3D"600" align=3D"center" style=3D"outline: n=
one; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100=
%; clear: both; display: block; margin: 0 auto; Margin: 0 auto; float: none=
; text-align: center; height: auto;"><!--[if mso]></center><![end-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><span style=3D=
"font-size: 16pt;"><strong>What we=E2=80=99re reading and listening to</str=
ong></span></p>=20
<ul style=3D"list-style-position: inside; Margin: 0 0 10px 0=
; padding: 0 0 0 10px;">=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;"><strong><a href=3D"[link removed]
api.neonemails.com/emails/tracking/click-link/0I34f4eizaUT1LdGNSLAdLJpa7WHR=
w4zgpXEvLwjs2o=3D/_25kE5p8na_peNS8J62wSfhStablaSj-f6_o11v8HnM=3D" style=3D"=
color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; te=
xt-align: left; line-height: 1.5;">Meet Adalytics, An Asteroid Headed For A=
d Tech</a>:</strong> Krzysztof Franaszek is a one-man wrecking crew who has=
<a href=3D"[link removed]
aUT1LdGNSLAdLJpa7WHRw4zgpXEvLwjs2o=3D/_25kE5p8na_peNS8J62wSUoInALgctAOCirv7=
icmoGM=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inh=
erit; padding: 0; text-align: left; line-height: 1.5;">t</a><a href=3D"http=
s://api.neonemails.com/emails/tracking/click-link/0I34f4eizaUT1LdGNSLAdLJpa=
7WHRw4zgpXEvLwjs2o=3D/_25kE5p8na_peNS8J62wSQ0mPlEyVGmcFSD9Nt0-bo0=3D" style=
=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0=
; text-align: left; line-height: 1.5;">aken big swings</a> at some of the <=
a href=3D"[link removed]
T1LdGNSLAdLJpa7WHRw4zgpXEvLwjs2o=3D/_25kE5p8na_peNS8J62wSa1e04kBuQPhaQoXvlQ=
n8vw=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inher=
it; padding: 0; text-align: left; line-height: 1.5;">biggest problems in ad=
tech</a> and scored direct hits. Just ask Google.</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;"><strong>SpyTalk=E2=80=99s T=
he Taylor Swift Info War Tutorial <a title=3D"(Spotify)" href=3D"[link removed]
i.neonemails.com/emails/tracking/click-link/0I34f4eizaUT1LdGNSLAdLJpa7WHRw4=
zgpXEvLwjs2o=3D/_25kE5p8na_peNS8J62wSbAr3gRVB3QOV2pWTYOre1M=3D" target=3D"_=
blank" rel=3D"noopener" style=3D"color: #0074d9; text-decoration: none; fon=
t-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">(Spotif=
y)</a> <a href=3D"[link removed]
4f4eizaUT1LdGNSLAdLJpa7WHRw4zgpXEvLwjs2o=3D/_25kE5p8na_peNS8J62wSaGHIC6Hgtv=
0xwpIwM_yeZA=3D" style=3D"color: #0074d9; text-decoration: none; font-weigh=
t: inherit; padding: 0; text-align: left; line-height: 1.5;">(Apple)</a></s=
trong>: National security journalist Jeff Stein talked to a former US Army =
=E2=80=9Cinfluence ops=E2=80=9D specialist about combating conspiracy monge=
ring, and Check My Ads came up while talking about getting companies to pul=
l their ads from disinfo sites: =E2=80=9CThe only effective approaches to t=
his right now are all grassroots efforts. There are a couple young women I =
see often on LinkedIn and other social media, Check My Ads.=E2=80=
=9D</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;"><strong><a href=3D"[link removed]
api.neonemails.com/emails/tracking/click-link/0I34f4eizaUT1LdGNSLAdLJpa7WHR=
w4zgpXEvLwjs2o=3D/_25kE5p8na_peNS8J62wSTtG5VFsF3-MNYBY3HQR9bc=3D" style=3D"=
color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; te=
xt-align: left; line-height: 1.5;">Elon Musk=E2=80=99s Twitter: Everything =
you need to know.</a></strong> TechCrunch is tracking eeeeeeeeeeeeverything=
going on with X-formerly-Twitter since Musk took it over, and it=E2=80=99s=
a great look at how the platform got to the sad state it=E2=80=99s in =E2=
=80=94 <a href=3D"[link removed]
4f4eizaUT1LdGNSLAdLJpa7WHRw4zgpXEvLwjs2o=3D/_25kE5p8na_peNS8J62wSRE9Mptt6cE=
OXS6WSKX8YL4=3D" style=3D"color: #0074d9; text-decoration: none; font-weigh=
t: inherit; padding: 0; text-align: left; line-height: 1.5;">unlabeled MrBe=
ast ads included</a>.</li>=20
</ul> <p style=3D"color: #3c4144; font-family: arial,helveti=
ca,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-ali=
gn: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bo=
ttom: 10px;">Thanks for reading! Hope you have a wonderful weekend, and we=
=E2=80=99ll see you next week.</p> <p style=3D"color: #3c4144; font-family:=
arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margi=
n: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 1=
0px; Margin-bottom: 10px;">Hugs,</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word=
-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CN_Sig2(1).png" alt=3D"CN_Sig2(1=
).png" width=3D"600" align=3D"center" style=3D"outline: none; text-decorati=
on: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; di=
splay: block; margin: 0 auto; Margin: 0 auto; float: none; text-align: cent=
er; height: auto;"><!--[if mso]></center><![end-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Claire & N=
andini</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row end-row-footer" style=3D"border-spacing: 0; =
border-collapse: collapse; vertical-align: top; text-align: left; padding: =
0; position: relative; width: 100%; display: table; margin: 0; Margin: 0; b=
ackground-color: #F7F6EE; font-family: arial,helvetica,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-bottom: 24px; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #A8A29E; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#A8A29E" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: ari=
al,helvetica,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: ari=
al,helvetica,sans-serif; font-weight: 400; text-align: left; font-size: 12p=
t; line-height: 1.5; margin: 0 auto; Margin: 0 auto; padding-top: 24px; pad=
ding-bottom: 24px; word-break: break-word; width: 564px; padding-left: 24px=
; padding-right: 24px; border-collapse: collapse; padding: 0;">=20
<center style=3D"width: 100%; min-width: 532px;"> <a href=3D=
"[link removed]
dLJpa7WHRw4zgpXEvLwjs2o=3D/_25kE5p8na_peNS8J62wSR_hFRA2tzGP1ALsdch7QhY=3D" =
target=3D"_blank" style=3D"color: #0074d9; text-decoration: none; font-weig=
ht: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 5px; M=
argin: 5px;" title=3D"Facebook"> <img class=3D"email-icon" width=3D"24" src=
=3D"[link removed]
hticons/Facebook.png" border=3D"0" alt=3D"Facebook" style=3D"outline: none;=
text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; c=
lear: both; margin: 0 auto; Margin: 0 auto; float: none; text-align: center=
; border: none; display: inline; margin-top: 8px; margin-bottom: 8px; width=
: auto; object-fit: none; height: auto;"> </a> <a href=3D"[link removed]
mails.com/emails/tracking/click-link/0I34f4eizaUT1LdGNSLAdLJpa7WHRw4zgpXEvL=
wjs2o=3D/_25kE5p8na_peNS8J62wSfEt7bCbK6lSCoRrQQkP21Q=3D" target=3D"_blank" =
style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; paddi=
ng: 0; text-align: left; line-height: 1.5; margin: 5px; Margin: 5px;" title=
=3D"Instagram"> <img class=3D"email-icon" width=3D"24" src=3D"[link removed]
myads.app.neoncrm.com/nx/static/img/icons/social-media/lighticons/Instagram=
.png" border=3D"0" alt=3D"Instagram" style=3D"outline: none; text-decoratio=
n: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; mar=
gin: 0 auto; Margin: 0 auto; float: none; text-align: center; border: none;=
display: inline; margin-top: 8px; margin-bottom: 8px; width: auto; object-=
fit: none; height: auto;"> </a> <a href=3D"[link removed]
s/tracking/click-link/0I34f4eizaUT1LdGNSLAdLJpa7WHRw4zgpXEvLwjs2o=3D/_25kE5=
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If you're having trouble viewing this email, you can see it online, [link removed].
Hey, folks!
What a week! First the fun news: Sleeping Giants has been nominated for a Nobel Peace Prize! Yes, that’s three exclamation marks in this email already; no, that’s not too many.
This is an exciting moment for us. Our own Nandini Jammi originally co-founded the campaign take on Breitbart here in the United States. The campaign lost Breitbart over 90% of its ad revenue in just three months.
It was so successful that folks started up local Sleeping Giants accounts around the world to fight hate speech in their own countries — including France, Australia, and Brazil. They have all achieved enormous success in their own right.
This nomination, put forward by French MP Éric Bothorel, encompasses this collective global effort. It also serves as recognition to the hundreds of thousands of people who make up the Sleeping Giants community – and all who use your voice to take a stand with us.
The power of this movement is made possible by you. We're so proud!
Jezebel’s new owner has a request for advertisers: Please stop hurting journalism
Josh Jackson runs Paste, a music and entertainment publication.
So imagine his surprise when he learned the word “song” could strip an entire article of its ad revenue.
That was just one of more than 4,000 “negative keywords” a major advertiser looking to run ads on Paste Magazine included in a brand safety spreadsheet it shared with him.
And now that his magazine resurrected the iconic feminist media outlet Jezebel last November, essential journalism going unfunded because of brand safety concerns has become a more urgent issue. Jezebel has even launched a subscription option to help fund its reporting, filling in a revenue gap created by brand safety tech.
“We've been doing this a long time, but hadn't really felt the effects of brand safety until we purchased Jezebel,” Jackson told Check My Ads. “(We) very quickly got into the deep end on everything brand safety related and it's just been blowing my mind to see.”
Jackson — or anyone who cares about quality journalism — should find this brand safety technology mind-blowing (and not in a good way). Read our full interview with him as we dive into how well-meaning brand safety tech can do more harm than good.
What we’re reading and listening to
Meet Adalytics, An Asteroid Headed For Ad Tech: Krzysztof Franaszek is a one-man wrecking crew who has taken big swings at some of the biggest problems in adtech and scored direct hits. Just ask Google.
SpyTalk’s The Taylor Swift Info War Tutorial (Spotify) (Apple): National security journalist Jeff Stein talked to a former US Army “influence ops” specialist about combating conspiracy mongering, and Check My Ads came up while talking about getting companies to pull their ads from disinfo sites: “The only effective approaches to this right now are all grassroots efforts. There are a couple young women I see often on LinkedIn and other social media, Check My Ads.”
Elon Musk’s Twitter: Everything you need to know. TechCrunch is tracking eeeeeeeeeeeeverything going on with X-formerly-Twitter since Musk took it over, and it’s a great look at how the platform got to the sad state it’s in — unlabeled MrBeast ads included.
Thanks for reading! Hope you have a wonderful weekend, and we’ll see you next week.
Hugs,
Claire & Nandini
This email was sent to [email protected]. Click here to [link removed].
Content-Type: multipart/alternative;
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If you're having trouble viewing this email, you can see it online, https:/=
/api.neonemails.com/emails/content/0I34f4eizaUT1LdGNSLAdLJpa7WHRw4zgpXEvLwj=
s2o=3D.
Hey, folks!
What a week! First the fun news: Sleeping Giants has been nominated for a N=
obel Peace Prize! Yes, that=E2=80=99s three exclamation marks in this email=
already; no, that=E2=80=99s not too many.
This is an exciting moment for us. Our own Nandini Jammi originally co-foun=
ded the campaign take on Breitbart here in the United States. The campaign =
lost Breitbart over 90% of its ad revenue in just three months.
It was so successful that folks started up local Sleeping Giants accounts a=
round the world to fight hate speech in their own countries =E2=80=94 inclu=
ding France, Australia, and Brazil. They have all achieved enormous success=
in their own right.
This nomination, put forward by French MP =C3=89ric Bothorel, encompasses t=
his collective global effort. It also serves as recognition to the hundreds=
of thousands of people who make up the Sleeping Giants community =E2=80=93=
and all who use your voice to take a stand with us.
The power of this movement is made possible by you. We're so proud!
Jezebel=E2=80=99s new owner has a request for advertisers: Please stop hurt=
ing journalism
Josh Jackson runs Paste, a music and entertainment publication.
So imagine his surprise when he learned the word =E2=80=9Csong=E2=80=9D cou=
ld strip an entire article of its ad revenue.
That was just one of more than 4,000 =E2=80=9Cnegative keywords=E2=80=9D a =
major advertiser looking to run ads on Paste Magazine included in a brand s=
afety spreadsheet it shared with him.
And now that his magazine resurrected the iconic feminist media outlet Jeze=
bel last November, essential journalism going unfunded because of brand saf=
ety concerns has become a more urgent issue. Jezebel has even launched a su=
bscription option to help fund its reporting, filling in a revenue gap crea=
ted by brand safety tech.
=E2=80=9CWe've been doing this a long time, but hadn't really felt the effe=
cts of brand safety until we purchased Jezebel,=E2=80=9D Jackson told Check=
My Ads. =E2=80=9C(We) very quickly got into the deep end on everything bra=
nd safety related and it's just been blowing my mind to see.=E2=80=9D
Jackson =E2=80=94 or anyone who cares about quality journalism =E2=80=94 sh=
ould find this brand safety technology mind-blowing (and not in a good way)=
. Read our full interview with him as we dive into how well-meaning brand s=
afety tech can do more harm than good.
What we=E2=80=99re reading and listening to
Meet Adalytics, An Asteroid Headed For Ad Tech: Krzysztof Franaszek is a on=
e-man wrecking crew who has taken big swings at some of the biggest problem=
s in adtech and scored direct hits. Just ask Google.
SpyTalk=E2=80=99s The Taylor Swift Info War Tutorial (Spotify) (Apple): Nat=
ional security journalist Jeff Stein talked to a former US Army =E2=80=9Cin=
fluence ops=E2=80=9D specialist about combating conspiracy mongering, and C=
heck My Ads came up while talking about getting companies to pull their ads=
from disinfo sites: =E2=80=9CThe only effective approaches to this right n=
ow are all grassroots efforts. There are a couple young women I see often o=
n LinkedIn and other social media, Check My Ads.=E2=80=9D
Elon Musk=E2=80=99s Twitter: Everything you need to know. TechCrunch is tra=
cking eeeeeeeeeeeeverything going on with X-formerly-Twitter since Musk too=
k it over, and it=E2=80=99s a great look at how the platform got to the sad=
state it=E2=80=99s in =E2=80=94 unlabeled MrBeast ads included.
Thanks for reading! Hope you have a wonderful weekend, and we=E2=80=99ll se=
e you next week.
Hugs,
Claire & Nandini
This email was sent to [email protected]. Click here to [link removed]
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;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: ari=
al,helvetica,sans-serif; font-weight: 400; text-align: left; font-size: 12p=
t; line-height: 1.5; margin: 0 auto; Margin: 0 auto; padding-top: 24px; pad=
ding-bottom: 24px; word-break: break-word; width: 564px; padding-left: 24px=
; padding-right: 24px; border-collapse: collapse; padding: 0;">=20
<center style=3D"width: 100%; min-width: 532px;">=20
</center> </th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row first-row-header only9" style=3D"border-spac=
ing: 0; border-collapse: collapse; vertical-align: top; text-align: left; p=
adding: 0; position: relative; width: 100%; display: table; margin: 0; Marg=
in: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif;"=
>=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word=
-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 24px; padding-bottom: 5px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CRM_News_Header.png" alt=3D"CRM_=
News_Header.png" width=3D"600" align=3D"center" style=3D"outline: none; tex=
t-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear=
: both; display: block; margin: 0 auto; Margin: 0 auto; float: none; text-a=
lign: center; height: auto;"><!--[if mso]></center><![end-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Hey, folks!</p=
> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font=
-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size=
: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">What a=
week! First the fun news: Sleeping Giants has been nominated for a Nobel P=
eace Prize! Yes, that=E2=80=99s three exclamation marks in this email alrea=
dy; no, that=E2=80=99s not too many.</p> <p style=3D"color: #3c4144; font-f=
amily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0;=
Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bot=
tom: 10px; Margin-bottom: 10px;">This is an exciting moment for us. Our own=
Nandini Jammi originally co-founded the campaign take on Breitbart here in=
the United States. The campaign lost Breitbart over 90% of its ad revenue =
in just three months.</p> <p style=3D"color: #3c4144; font-family: arial,he=
lvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; tex=
t-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Marg=
in-bottom: 10px;">It was so successful that folks started up local Sleeping=
Giants accounts around the world to fight hate speech in their own countri=
es =E2=80=94 including France, Australia, and Brazil. They have all ac=
hieved enormous success in their own right.</p> <p style=3D"color: #3c4144;=
font-family: arial,helvetica,sans-serif; font-weight: 400; padding: 0; mar=
gin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; mar=
gin-bottom: 10px; Margin-bottom: 10px;">This nomination, put forward by Fre=
nch MP =C3=89ric Bothorel, encompasses this collective global effort. It al=
so serves as recognition to the hundreds of thousands of people who make up=
the Sleeping Giants community =E2=80=93 and all who use your voice to=
take a stand with us.</p> <p style=3D"color: #3c4144; font-family: arial,h=
elvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; te=
xt-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Mar=
gin-bottom: 10px;">The power of this movement is made possible by you. We'r=
e so proud!</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word=
-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/Screenshot%202024-02-16%20at%201=
_11_58%E2%80%AFPM.png" alt=3D"Screenshot%202024-02-16%20at%201_11_58%E2%80%=
AFPM.png" width=3D"595" align=3D"center" style=3D"outline: none; text-decor=
ation: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both;=
display: block; margin: 0 auto; Margin: 0 auto; float: none; text-align: c=
enter; height: auto;"><!--[if mso]></center><![end-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><span style=3D=
"font-size: 16pt;"><strong>Jezebel=E2=80=99s new owner has a request for ad=
vertisers: Please stop hurting journalism</strong></span></p> <p style=3D"c=
olor: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; p=
adding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-he=
ight: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Josh Jackson runs Pas=
te, a music and entertainment publication.</p> <p style=3D"color: #3c4144; =
font-family: arial,helvetica,sans-serif; font-weight: 400; padding: 0; marg=
in: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; marg=
in-bottom: 10px; Margin-bottom: 10px;">So imagine his surprise when he lear=
ned the word =E2=80=9Csong=E2=80=9D could strip an entire article of its ad=
revenue.</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans=
-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 1=
0px;">That was just one of more than 4,000 =E2=80=9Cnegative keywords=E2=80=
=9D a major advertiser looking to run ads on <a href=3D"[link removed]
onemails.com/emails/tracking/click-link/0I34f4eizaUT1LdGNSLAdLJpa7WHRw4zgpX=
EvLwjs2o=3D/_25kE5p8na_peNS8J62wSXJtwpIA4DlpMe66tlBymho=3D" style=3D"color:=
#0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-ali=
gn: left; line-height: 1.5;">Paste Magazine</a> included in a brand safety =
spreadsheet it shared with him.</p> <p style=3D"color: #3c4144; font-family=
: arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Marg=
in: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: =
10px; Margin-bottom: 10px;">And now that his magazine <a href=3D"https=
://api.neonemails.com/emails/tracking/click-link/0I34f4eizaUT1LdGNSLAdLJpa7=
WHRw4zgpXEvLwjs2o=3D/_25kE5p8na_peNS8J62wSZrzF1kTcrjofuzK_18bljM=3D" style=
=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0=
; text-align: left; line-height: 1.5;">resurrected the iconic feminist medi=
a outlet Jezebel</a> last November, essential journalism going unfunde=
d because of brand safety concerns has become a more urgent issue. <a href=
=3D"[link removed]
SLAdLJpa7WHRw4zgpXEvLwjs2o=3D/_25kE5p8na_peNS8J62wSVSMqbp47QjbzQ7-dCtz5B8=
=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; =
padding: 0; text-align: left; line-height: 1.5;">Jezebel has even launched =
a subscription option</a> to help fund its reporting, filling in a rev=
enue gap created by brand safety tech.</p> <p style=3D"color: #3c4144; font=
-family: arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: =
0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-b=
ottom: 10px; Margin-bottom: 10px;">=E2=80=9CWe've been doing this a long ti=
me, but hadn't really felt the effects of brand safety until we purchased J=
ezebel,=E2=80=9D Jackson told Check My Ads. =E2=80=9C(We) very quickly got =
into the deep end on everything brand safety related and it's just been blo=
wing my mind to see.=E2=80=9D</p> <p style=3D"color: #3c4144; font-family: =
arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin=
: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10=
px; Margin-bottom: 10px;">Jackson =E2=80=94 or anyone who cares about quali=
ty journalism =E2=80=94 <em>should</em> find this brand safety te=
chnology mind-blowing (and not in a good way). <a href=3D"[link removed]
mails.com/emails/tracking/click-link/0I34f4eizaUT1LdGNSLAdLJpa7WHRw4zgpXEvL=
wjs2o=3D/_25kE5p8na_peNS8J62wSVPlG3dSPwcbvP4r19FnRQY=3D" style=3D"color: #0=
074d9; text-decoration: none; font-weight: inherit; padding: 0; text-align:=
left; line-height: 1.5;">Read our full interview with him as we dive into =
how well-meaning brand safety tech can do more harm than good.</a></p></th>=
=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word=
-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CMA_Jezebel_Keyword.jpg" alt=3D"=
CMA_Jezebel_Keyword.jpg" width=3D"600" align=3D"center" style=3D"outline: n=
one; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100=
%; clear: both; display: block; margin: 0 auto; Margin: 0 auto; float: none=
; text-align: center; height: auto;"><!--[if mso]></center><![end-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><span style=3D=
"font-size: 16pt;"><strong>What we=E2=80=99re reading and listening to</str=
ong></span></p>=20
<ul style=3D"list-style-position: inside; Margin: 0 0 10px 0=
; padding: 0 0 0 10px;">=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;"><strong><a href=3D"[link removed]
api.neonemails.com/emails/tracking/click-link/0I34f4eizaUT1LdGNSLAdLJpa7WHR=
w4zgpXEvLwjs2o=3D/_25kE5p8na_peNS8J62wSfhStablaSj-f6_o11v8HnM=3D" style=3D"=
color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; te=
xt-align: left; line-height: 1.5;">Meet Adalytics, An Asteroid Headed For A=
d Tech</a>:</strong> Krzysztof Franaszek is a one-man wrecking crew who has=
<a href=3D"[link removed]
aUT1LdGNSLAdLJpa7WHRw4zgpXEvLwjs2o=3D/_25kE5p8na_peNS8J62wSUoInALgctAOCirv7=
icmoGM=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inh=
erit; padding: 0; text-align: left; line-height: 1.5;">t</a><a href=3D"http=
s://api.neonemails.com/emails/tracking/click-link/0I34f4eizaUT1LdGNSLAdLJpa=
7WHRw4zgpXEvLwjs2o=3D/_25kE5p8na_peNS8J62wSQ0mPlEyVGmcFSD9Nt0-bo0=3D" style=
=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0=
; text-align: left; line-height: 1.5;">aken big swings</a> at some of the <=
a href=3D"[link removed]
T1LdGNSLAdLJpa7WHRw4zgpXEvLwjs2o=3D/_25kE5p8na_peNS8J62wSa1e04kBuQPhaQoXvlQ=
n8vw=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inher=
it; padding: 0; text-align: left; line-height: 1.5;">biggest problems in ad=
tech</a> and scored direct hits. Just ask Google.</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;"><strong>SpyTalk=E2=80=99s T=
he Taylor Swift Info War Tutorial <a title=3D"(Spotify)" href=3D"[link removed]
i.neonemails.com/emails/tracking/click-link/0I34f4eizaUT1LdGNSLAdLJpa7WHRw4=
zgpXEvLwjs2o=3D/_25kE5p8na_peNS8J62wSbAr3gRVB3QOV2pWTYOre1M=3D" target=3D"_=
blank" rel=3D"noopener" style=3D"color: #0074d9; text-decoration: none; fon=
t-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">(Spotif=
y)</a> <a href=3D"[link removed]
4f4eizaUT1LdGNSLAdLJpa7WHRw4zgpXEvLwjs2o=3D/_25kE5p8na_peNS8J62wSaGHIC6Hgtv=
0xwpIwM_yeZA=3D" style=3D"color: #0074d9; text-decoration: none; font-weigh=
t: inherit; padding: 0; text-align: left; line-height: 1.5;">(Apple)</a></s=
trong>: National security journalist Jeff Stein talked to a former US Army =
=E2=80=9Cinfluence ops=E2=80=9D specialist about combating conspiracy monge=
ring, and Check My Ads came up while talking about getting companies to pul=
l their ads from disinfo sites: =E2=80=9CThe only effective approaches to t=
his right now are all grassroots efforts. There are a couple young women I =
see often on LinkedIn and other social media, Check My Ads.=E2=80=
=9D</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;"><strong><a href=3D"[link removed]
api.neonemails.com/emails/tracking/click-link/0I34f4eizaUT1LdGNSLAdLJpa7WHR=
w4zgpXEvLwjs2o=3D/_25kE5p8na_peNS8J62wSTtG5VFsF3-MNYBY3HQR9bc=3D" style=3D"=
color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; te=
xt-align: left; line-height: 1.5;">Elon Musk=E2=80=99s Twitter: Everything =
you need to know.</a></strong> TechCrunch is tracking eeeeeeeeeeeeverything=
going on with X-formerly-Twitter since Musk took it over, and it=E2=80=99s=
a great look at how the platform got to the sad state it=E2=80=99s in =E2=
=80=94 <a href=3D"[link removed]
4f4eizaUT1LdGNSLAdLJpa7WHRw4zgpXEvLwjs2o=3D/_25kE5p8na_peNS8J62wSRE9Mptt6cE=
OXS6WSKX8YL4=3D" style=3D"color: #0074d9; text-decoration: none; font-weigh=
t: inherit; padding: 0; text-align: left; line-height: 1.5;">unlabeled MrBe=
ast ads included</a>.</li>=20
</ul> <p style=3D"color: #3c4144; font-family: arial,helveti=
ca,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-ali=
gn: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bo=
ttom: 10px;">Thanks for reading! Hope you have a wonderful weekend, and we=
=E2=80=99ll see you next week.</p> <p style=3D"color: #3c4144; font-family:=
arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margi=
n: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 1=
0px; Margin-bottom: 10px;">Hugs,</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word=
-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CN_Sig2(1).png" alt=3D"CN_Sig2(1=
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If you're having trouble viewing this email, you can see it online, [link removed].
Hey, folks!
What a week! First the fun news: Sleeping Giants has been nominated for a Nobel Peace Prize! Yes, that’s three exclamation marks in this email already; no, that’s not too many.
This is an exciting moment for us. Our own Nandini Jammi originally co-founded the campaign take on Breitbart here in the United States. The campaign lost Breitbart over 90% of its ad revenue in just three months.
It was so successful that folks started up local Sleeping Giants accounts around the world to fight hate speech in their own countries — including France, Australia, and Brazil. They have all achieved enormous success in their own right.
This nomination, put forward by French MP Éric Bothorel, encompasses this collective global effort. It also serves as recognition to the hundreds of thousands of people who make up the Sleeping Giants community – and all who use your voice to take a stand with us.
The power of this movement is made possible by you. We're so proud!
Jezebel’s new owner has a request for advertisers: Please stop hurting journalism
Josh Jackson runs Paste, a music and entertainment publication.
So imagine his surprise when he learned the word “song” could strip an entire article of its ad revenue.
That was just one of more than 4,000 “negative keywords” a major advertiser looking to run ads on Paste Magazine included in a brand safety spreadsheet it shared with him.
And now that his magazine resurrected the iconic feminist media outlet Jezebel last November, essential journalism going unfunded because of brand safety concerns has become a more urgent issue. Jezebel has even launched a subscription option to help fund its reporting, filling in a revenue gap created by brand safety tech.
“We've been doing this a long time, but hadn't really felt the effects of brand safety until we purchased Jezebel,” Jackson told Check My Ads. “(We) very quickly got into the deep end on everything brand safety related and it's just been blowing my mind to see.”
Jackson — or anyone who cares about quality journalism — should find this brand safety technology mind-blowing (and not in a good way). Read our full interview with him as we dive into how well-meaning brand safety tech can do more harm than good.
What we’re reading and listening to
Meet Adalytics, An Asteroid Headed For Ad Tech: Krzysztof Franaszek is a one-man wrecking crew who has taken big swings at some of the biggest problems in adtech and scored direct hits. Just ask Google.
SpyTalk’s The Taylor Swift Info War Tutorial (Spotify) (Apple): National security journalist Jeff Stein talked to a former US Army “influence ops” specialist about combating conspiracy mongering, and Check My Ads came up while talking about getting companies to pull their ads from disinfo sites: “The only effective approaches to this right now are all grassroots efforts. There are a couple young women I see often on LinkedIn and other social media, Check My Ads.”
Elon Musk’s Twitter: Everything you need to know. TechCrunch is tracking eeeeeeeeeeeeverything going on with X-formerly-Twitter since Musk took it over, and it’s a great look at how the platform got to the sad state it’s in — unlabeled MrBeast ads included.
Thanks for reading! Hope you have a wonderful weekend, and we’ll see you next week.
Hugs,
Claire & Nandini
This email was sent to [email protected]. Click here to [link removed].
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