Hey, John, I know it’s a Friday and you’re probably looking forward to the weekend, and I know that I’ve sent a lot of emails this week, but I hope you know I wouldn’t reach out so often if it weren’t important. Tomorrow night at midnight is our final reporting deadline before primary election day—and with early voting underway, it’s critical that our campaign is able to put up a good fundraising number. Let me explain why.
Generally, in politics and in life, you’ve got to pay for things up front. When we buy literature to hand out at the polls, we have to pay that invoice before it prints. When we buy time during cable news shows, we have to pay that invoice before they’ll air anything. When we get yard signs, I pay for them at check-out just like you do with an online purchase.
And then we wait. We wait for the yard signs and the literature to ship. We wait for the TV stations to put us on air. Very little that we do gets us instant gratification—which means that at a certain point, we’ll run out of time to actually put your contributions to use.
And that moment is coming up fast. Already, we’re more or less at the point where even if we ordered more materials, we’d barely have time to hand them out before primary day.
Now, we’ll still need a warchest for the general election—in fact, we’ll need a much larger warchest for the general than we have for the primary—but if you want us to be able to use your contribution to help get this campaign through the primary election,
then now is the time to give.
So with our final campaign finance reporting deadline of the primary tomorrow night, and the clock rapidly ticking down on our final spending of the primary election, can I count on you to step up and make a contribution today? Our ability to build a state where everyone has the opportunities they deserve could depend on it.
