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Indivisibles,

If you’ve been part of this movement for long, you probably don’t need
reminding about the stakes of this year’s election. You know what we’re up
against because we’ve been fighting against Trump and his fascist agenda
since the day he was elected. 

We also know that 2024 is about more than just defeating Trump -- it’s an
opportunity to build a new Democratic trifecta that can codify abortion
rights, pass vital democracy reform, and advance a bold progressive
agenda. 

Where we end up in 2025 will depend on the work we do between now and
November. That’s why, nine months out from Election Day, we’ve launched
Project 2024: Majority Over MAGA. This is our plan to defeat Trump, retake
control of Congress, and mobilize millions of voters against the
anti-democracy, anti-abortion politics of MAGA. 

If you read Leah’s email from Wednesday or joined us on our National
Campaigns Call last night, you got a great overview of Project 2024. Now,
we want to take a bit more time diving into the details of the campaign --
the must-win Senate seats, our target House districts, the voters we have
to reach, and the tools and resources we’ll be providing to Indivisible
volunteers and groups. 

And we’ll be upfront: We’re also going to ask you to pitch in and help
fund the grassroots organizing that's at the heart of Project 2024 and
will be key to winning in November. 

[ [link removed] ]This plan only works if we can fund it and we don’t have a massive
reserve lying around. We have the energy of this movement. So when you’re
ready (and able) to invest in the strategy we believe will lead to
victory, this November, please chip in what you can.

The voters we need to mobilize

Our strategy for 2024 hones in on two key voter groups: likely Democratic
voters who are at risk of staying home and “double hater” voters who have
negative opinions of both presidential candidates. You might have already
come across some of these folks among your friends, family, or neighbors.
These are exactly the people we need to reach. 

The voting behavior of these two groups decided the outcomes in 2016 and
2020, and this year, they make up an even larger share of the electorate.
Although they’re being heavily targeted with Republican messaging on
inflation and immigration, we know these voters care deeply about
democracy and reproductive freedom and want leaders who will fight for
them and not just their billionaire donors.   

If we get them to turn out on these issues, we can win up and down the
ballot. To make that happen, we have to shape the narrative of the
election from the ground up and reach these voters in ways traditional
campaigns typically can’t. 

The tactics we’re using

To drive home the stakes of the election, generate energy among the base,
and reach those disaffected voters, we’re going to lean into Indivisible’s
unique strength in elections: our grassroots base of local groups and
volunteers. Over the course of the year, we’ll be doing three things:

 1. Framing the stakes of the election. Biden and Harris have been working
to define this election as a referendum on MAGA. That’s the right
strategy, but presidential speeches, TV ads, and traditional
campaigning aren’t enough. To break through to the disaffected and
“double hater” voters, we need trusted community members changing the
narrative of this election on the ground through op-eds, birddogging
MAGA Republicans, attention-grabbing media events, and 1:1
conversations (see #3 below). 

 2. Partnering with local Indivisibles in target districts and states. In
2023, we created a cohort of Indivisibles in the 18 Biden-won
Congressional districts represented by Republicans. We worked to hold
their GOP reps accountable and expose their extremism. We’re building
on this work and expanding the cohort to include the 21
highest-priority Senate and House races. You can read more about our
targets below, but in all of these races, we’ll be delivering
Indivisibles the staffing, resources, and game-changing voter contact
tools to drive the narrative and get out the vote. 

 3. Our groundbreaking Neighbor2Neighbor (N2N) tool. N2N combines
relational organizing and door-to-door canvassing by matching
volunteers with voters to canvass in their neighborhoods. Instead of a
long list of strangers, we give our volunteers a short list of
neighbors. It’s easy -- and more importantly -- it works. Our 2022
pilot found N2N to be twice as impactful as traditional canvassing.
Our preliminary studies suggest it’s more impactful than pretty much
any other tactic we’ve tried, including expensive TV ads. We’ll be
mobilizing volunteers to reach out to voters via N2N in target races,
as well as direct-to-voter texting, postcarding, and phonebanking to
reach millions of voters. 

Needless to say, running a nationwide, grassroots messaging and voter
contact campaign requires a huge investment. [ [link removed] ]If you’re all in on our
plan to defeat Trump, save our democracy, and build a new trifecta, you
can help make it happen by pitching in here to fund our work.

Our target races

[ [link removed] ]A map showing our target districts throughout the US. For a text-based
list, follow the link.

Winning the House 

MAGA Republicans have a razor-thin majority in the House, and this week,
it got even thinner. On Tuesday, Indivisibles helped flip George Santos’s
old congressional seat. That means we have to flip just four more seats to
retake the House (plus or minus a couple seats, depending on how
redistricting shakes out across a few states). To pull it off, we’re
focusing on the 18 most competitive House seats with engaged local
Indivisible groups.

That includes going on offense in Biden-won districts in New York and
California, where Republicans campaigned as moderates but then embraced
the full MAGA agenda (including backing abortion bans) once they got to
the House. Those two states have enough target races to make the
difference in November, but we’re not stopping there. We’re investing
heavily in two competitive races in Arizona (more on that below) and
ramping up efforts in target areas all across the country.

We’ll also shore up support for Dems in competitive races like Rep. Mary
Peltola (AK-AL) and Rep. Marie Gluesenkamp-Perez (WA-03), who represent
districts Indivisibles helped flip in 2022.

Saving the Senate

There’s no sugarcoating it: We’re facing the toughest Senate map in years.
We have a one-seat majority, and there are no obvious flippable GOP seats
this cycle. Our highest priorities will be defending Democratic senators
Jon Tester in Montana and Sherrod Brown in Ohio and electing Ruben Gallego
-- a real Democrat -- in Arizona. 

Tester and Brown are running in states that Trump won in 2016 and 2020,
but they have strong records of building coalitions and defying the
rightward trends of their states. In Arizona, Gallego is running against
MAGA election denier Kari Lake, who lost the gubernatorial race by less
than a percentage point. We have a strong network in AZ who are fired up
to elect Gallego and defeat Lake (again). 

In all three states, a strong majority of voters support abortion rights,
and all three Dem candidates have committed to codifying Roe.

Biden’s path to 270 

Biden won in 2020 but by a narrow margin -- just 44,000 votes spread
across a handful of states denied Trump a second term. To defeat Trump
again, we’ll be deploying Neighbor2Neighbor to mobilize volunteers and
contact voters who may not be effectively reached through traditional
campaign tactics. [ [link removed] ]With your support, we plan to make our revolutionary
Neighbor2Neighbor tool available statewide in Arizona, Georgia, Michigan,
Nevada, North Carolina, Pennsylvania, and Wisconsin.

We’ll also be supporting multiple ballot initiatives that codify
reproductive rights in state constitutions, because these protections are
more vital than ever and we know that [ [link removed] ]when abortion is on the ballot,
turnout surges, and pro-choice candidates willing to protect abortion
rights nationwide benefit.

Battleground Arizona

If you were reading closely, you probably noticed Arizona came up in all
three of our target lists. With 2 target House districts, 1 Senate seat,
and 11 electoral votes, there’s no state more important this cycle than
Arizona. 

That’s why, over the past two years, we’ve made deep investments in the
Indivisible network there, and we also joined a campaign to get an
abortion access referendum on the ballot this year. This is a crucial step
towards framing the election on our terms and driving turnout for the
Democratic coalition.

Investing early

You’ve read this far, so it’s clear you care deeply about the fate of
democracy in this country and know it’s all on the line this November. And
now you have our plan: a strategy to shift the narrative of this election
from the ground up, grassroots mobilizations in dozens of target states
and races, and behind it all, the most effective voter contact tool we’ve
found in existence. 

It’s probably no surprise that it’s going to take a massive investment to
provide staffing, messaging, and GOTV support to make Project 2024 a
success. Because we don’t take money from parties or politicians (and
definitely not from corporate PACs), we’re counting on grassroots donors
to help fund our work. 

[ [link removed] ]If you’re able to pitch in today and want to help us build a new
Democratic trifecta, click here to donate and help mobilize millions of
voters against MAGA extremism.

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We’re incredibly grateful to everyone who’s able to pitch in today. If
that’s not you, that’s okay! You can [ [link removed] ]visit our website to find other
ways to support Project 2024 and get plugged into this work.

In solidarity,
Indivisible Team 



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