͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­
Unsubscribe | View online | Report Spam
Too many emails? Get just one newsletter per day - Morning / Evening / CEO Picks

Not able to read an article? Simply reply to this email and we'll help you out!




TradeBriefs Editorial

From the Editor's Desk

Common Brand Naming Mistakes and How to Avoid Them - Inc.com (No paywall)

Fartfull, Pee, and Barf. These might sound like the seven dwarfs' wayward cousins, but they're genuine product names. Some of them even made it to the U.S., including Ikea's Fartfull workbench and Iranian detergent Barf. Pee Cola has, for some reason, remained popular only in its native Ghana. 

These branding mistakes are easier to understand with full context. In Swedish, "fartfull" means full speed, and in Iran, "barf" is a word for pure white snow. Respectively, these are logical associations to make with a workbench and detergent. But this kind of mistake can happen even if you aren't moving to a new market or working with a foreign language. I've seen smart, accomplished business owners and brand leaders set on compound, blended, or misspelled names that contain hidden words or secondary meanings that no one intended.

Continued here


TradeBriefs: Newsletters for Decision-Makers!

Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails.

Want the newsletters, without the promotional mailers?
Get an (ad-free) subscription to TradeBriefs Premium for just $2 per month.


?
Learn more about Jeeng


Access to premium content | No advertisement mailers

?
Learn more about Jeeng

Work
'I'm not on trial': Fani Willis denies wrongdoing over relationship with Trump prosecutor  
  

'I'm not on trial': Fani Willis denies wrongdoing over relationship with Trump prosecutor
The district attorney's office acknowledged on 2 February that Willis and Wade had been romantically involved but only after he had been hired as a special prosecutor, and insisted there was no financial benefit because travel costs had been split.


Work
Google's Flagship AI Model Gets a Mighty Fast Upgrade - WIRED (No paywall)  
  

Google's Flagship AI Model Gets a Mighty Fast Upgrade
Alphabet's Gemini AI model has been public for only two months, but the company is already releasing an upgrade. Gemini Pro 1.5, launching with limited availability today, is more powerful than its predecessor and can handle huge amounts of text, video, or audio input at a time.


?
Learn more about Jeeng

Work
Can OpenAI create superintelligence before it runs out of cash? - FT (No paywall)  
  

The AI start-up is one of the fastest-growing companies in history, but questions remain about the long-term viability of its business model


Work


?
Learn more about Jeeng
?
?
Learn more about Jeeng

Work
'Very afraid': Colombian human rights lawyer loses security after winning prize  
  

'Very afraid': Colombian human rights lawyer loses security after winning prize
Meléndez is no stranger to death threats, because of his work on cases related to Colombia's decades-long civil war, environmental justice and corruption, but things have just got a lot scarier. With bitter irony, 20 minutes after receiving the Sir Henry Brooke award from the Alliance for Lawyers at Risk, his bodyguards called him to say that they had been stood down from, leaving him without protection.


Work
I shared my $100K salary details to help my female colleagues get paid more. As a man, I knew it was my moral duty.  
  

I shared my $100K salary details to help my female colleagues get paid more. As a man, I knew it was my moral duty.
Copyright © 2024 Business Insider Nederland. Alle rechten voorbehouden. Registratie of gebruik van deze site vindt plaats onder Algemene Voorwaarden en Privacybeleid.Algemene voorwaarden | Privacybeleid | Cookie-overzicht | Adverteren | Vacatures


Work
What Barclays’ history tells us about its current predicament - FT (No paywall)  
  

The bank’s underperforming share price can be traced back to disastrous decisions made during and after the 2008 crisis


Work
Donald Trump again threatens to sacrifice Nato allies to Russia  
  

Donald Trump again threatens to sacrifice Nato allies to Russia
Saying he was “confident that Nato will remain the strongest and most successful alliance in history”, Stoltenberg added: “I expect the United States to continue to be a staunch ally.”


Work
Coinbase rides bitcoin ETF frenzy to first quarterly profit in 2 years  
  

Coinbase rides bitcoin ETF frenzy to first quarterly profit in 2 years
\"We remain confident the US will get this right, whether it comes from the courts creating new case law, Congress passing new legislation or ultimately the 52 million Americans who\'ve used crypto voting in this upcoming election,\" he said during a call with analysts Thursday.


Work
Suárez, Forsberg headline MLS' most exciting 2024 arrivals  
  

Suárez, Forsberg headline MLS' most exciting 2024 arrivals
Also receiving consideration: Pedro de la Vega (Seattle Sounders), Petar Musa (FC Dallas), Djordje Mihailovic (Colorado Rapids), Gabriel Pec (LA Galaxy), Agustín Ojeda (New York City FC), Luis Muriel (Orlando City SC), Stian Gregersen (Atlanta United).


Work
California’s Push for Ethnic Studies Runs Into the Israel-Hamas War  
  

California’s Push for Ethnic Studies Runs Into the Israel-Hamas War
Ethnic studies focuses on four groups: Black Americans, Latinos, Native Americans and Asian Americans. It aims to critique various forms of oppression and spur students to take action, often drawing analogies across disparate expanses of time and geography. The Palestinian experience of displacement is central to that exercise, and has been compared by some scholars to the Native American experience.


Work
A Court Date and Fiery Testimony  
  

A Court Date and Fiery Testimony
The setting of Trump’s trial date in New York, for instance, made it a reality that for the first time in American history a former president will face a criminal trial, starting on March 25. And the testimony by the district attorney, Fani Willis, came as a judge considered whether to remove her from the case, which could place the entire Georgia prosecution into limbo.


Work
Russia’s Antisatellite Technology Poses No Immediate Threat, White House Says  
  

Russia’s Antisatellite Technology Poses No Immediate Threat, White House Says
Katie Rogers is a White House correspondent covering a range of issues, including foreign policy, domestic policy, and the Biden family. Her book, “American Woman,” about first ladies in the White House, will be published in February 2024. She joined The Times in 2014. More about Katie Rogers


Work
GM is expanding its hands-free driving network by thousands of miles, safety controversies aside  
  

GM is expanding its hands-free driving network by thousands of miles, safety controversies aside
On Tuesday, the Washington Post released another investigation into a fatal crash involving a Tesla employee in 2022, which is possibly the first known fatality associated with Tesla’s Full Self-Driving technology.


Work
Trump DA Fani Willis lashes out from witness stand as judge considers whether to disqualify her  
  

Trump DA Fani Willis lashes out from witness stand as judge considers whether to disqualify her
On cross-examination, Yeartie said that she had been written up once for poor performance at her job at the D.A.\'s office, and that she resigned from the office under the impression that she would otherwise be let go.


Work
Trump hush money trial to start March 25, judge denies dismissal request  
  

Trump hush money trial to start March 25, judge denies dismissal request
The proposed questions including asking jurors what news sites and shows they read and watch, whether they believe, as Trump argues, that the 2020 presidential election was stolen, if they have read any books by Trump, or given money to a political action committee.


Work
Biden student loan forgiveness plan: Administration reveals who may qualify  
  

Biden student loan forgiveness plan: Administration reveals who may qualify
The Biden administration seems to have heard those worries. The Education Dept. said it will hold an additional rulemaking session on Feb. 22 and Feb. 23, during which the negotiating committee will focus exclusively on financially strapped borrowers. Its own proposal suggests the category could cover millions of Americans.


Work


Work


Work
'Guardian' at spiritual retreat told not to send man affected by frog toxin to hospital, NSW inquest hears  
  

'Guardian' at spiritual retreat told not to send man affected by frog toxin to hospital, NSW inquest hears
"I was like: no to the CPR, but I felt he left his body straight away, I really did," she said. "I still do. I still maintain that. So for me, I was just holding the calm and the beauty and being with [Antonovich] leaving."


Work
'A lot higher than we expected': Russian arms production worries Europe's war planners  
  

'A lot higher than we expected': Russian arms production worries Europe's war planners
"Today in Russia practically all military-industrial enterprises with additional state orders are working according to this schedule," Andrei Chekmenyov, the head of the Russian Union of Industrial Workers told the Novye Izvestia newspaper. "It is actually forbidden to refuse additional shifts. You either agree [or] you're fired, and there's no third option."


Work
Israeli troops launch raid on Nasser hospital in southern Gaza  
  

Israeli troops launch raid on Nasser hospital in southern Gaza
Also on Thursday, the IDF said it had carried out an airstrike that killed a Hamas commander who participated in the 7 October attack and had held captive a female Israeli soldier subsequently killed by the group.


Work
Long-lost bass guitar returned to Paul McCartney after more than 50 years  
  

Long-lost bass guitar returned to Paul McCartney after more than 50 years
In 1963, the guitar John Lennon used to write I Want to Hold Your Hand disappeared during the band’s Christmas show at Finsbury Park, according to the project. It resurfaced 51 years later, selling for a colossal £1.9m at auction.


Work
Two boys, 15, arrested on suspicion of murder after boy, 16, stabbed in Bristol  
  

Two boys, 15, arrested on suspicion of murder after boy, 16, stabbed in Bristol
Police in Bristol were also given enhanced stop-and-search powers from 5pm on Thursday. “This is not a decision we have taken lightly,” Runacres said. “We understand the fear that exists in some communities around stop and search.”


Work
Polls close in Wellingborough and Kingswood byelections  
  

Polls close in Wellingborough and Kingswood byelections
Another byelection will be held on 29 February, when Rochdale votes in a campaign that has made national headlines with the Labour and the Green parties withdrawing support from their candidates, and former MPs George Galloway and Simon Danczuk both standing.


Work
Man who mixed own sperm with dad's will not have to take paternity test  
  

Man who mixed own sperm with dad's will not have to take paternity test
"Without testing, his biological paternity remains uncertain but there is a strong chance, to say the least, that the person he thinks is his grandfather is his biological father, and that the person he thinks is his father is his biological half-brother."


Work
Independent in talks to take over BuzzFeed and HuffPost in UK and Ireland  
  

Independent in talks to take over BuzzFeed and HuffPost in UK and Ireland
The Independent appointed the former Daily Mail editor Geordie Greig as editor-in-chief at the start of last year, as the news outlet was facing tough financial challenges and dealing with a round of redundancies.


Work
West Midlands PCC applies for judicial review over scrapping of his role  
  

West Midlands PCC applies for judicial review over scrapping of his role
“Following public consultation, the home secretary has made the decision to transfer the police and crime commissioner functions to the mayor of the West Midlands. This will come into effect in May following the mayoral elections.”


Work
Los Angeles firefighters rushed to hospital after huge truck explosion  
  

Los Angeles firefighters rushed to hospital after huge truck explosion
The blast occurred adjacent to an industrial area separated from a neighborhood by a wide street and a rail line. No homes were in danger, Scott said, though a large perimeter was set up after the explosion and some 160 firefighters responded.


Work
Personal questions, and a witness stays mum: key moments from the Fani Willis hearing  
  

Personal questions, and a witness stays mum: key moments from the Fani Willis hearing
At other times, she called the lawyers liars, and tried to circumvent the questions to send a message to the public. “You’re confused … I’m not on trial,” she said to attorney Ashleigh Merchant. “These people are on trial for trying to steal an election in 2020.”


Work
House Republicans will hold hearing with Robert Hur over Biden report  
  

House Republicans will hold hearing with Robert Hur over Biden report
The letter was one of several Biden’s lawyers sent before the report was published, pushing back and also comparing Hur’s tactic to that of James Comey in 2016. The then FBI director had investigated Hillary Clinton over her use of private email in office as secretary of state. Declining to indict, Comey chose instead to castigate Clinton’s character just before the 2016 election, where Donald Trump beat her and was later deemed by the department watchdog to have violated protocol.


Work
New York sues TikTok, Instagram and YouTube over 'addictive' platforms for children  
  

New York sues TikTok, Instagram and YouTube over 'addictive' platforms for children
"While we will always have more work to do, we feel good about the role Snapchat plays in helping close friends feel connected, happy and prepared as they face the many challenges of adolescence," the statement said.


Work
'The Income Tax Is Just Killing Me,' — Wealthy People Are Ditching These States And Moving To Places Where Their Money Goes Further  
  

'The Income Tax Is Just Killing Me,' — Wealthy People Are Ditching These States And Moving To Places Where Their Money Goes Further
Collecting passive income from real estate just got a whole lot simpler. A new real estate fund backed by Jeff Bezos gives you instant access to a diversified portfolio of rental properties, and you only need $100 to get started.


Work
Dave Ramsey Tells Mark Cuban, '75% Of Wealthy People — Not Your Broke Brother-In-Law' Say This Is How You Get Rich  
  

Dave Ramsey Tells Mark Cuban, '75% Of Wealthy People — Not Your Broke Brother-In-Law' Say This Is How You Get Rich
Chris Bibey has written about personal finance and investment for the past 15 years in a variety of publications and for a variety of financial companies. He is not a licensed financial adviser, and the content herein is for information purposes only and is not, and does not constitute or intend to constitute, investment advice or any investment service. While Bibey believes the information contained herein is reliable and derived from reliable sources, there is no representation, warranty or undertaking, stated or implied, as to the accuracy or completeness of the information.


Work
As earnings loom, Nvidia options traders brace for monster share move  
  

As earnings loom, Nvidia options traders brace for monster share move
Nvidia is expected to post earnings of $4.56 a share, and a rise in quarterly revenue to $20.378 billion from $6.05 billion a year ago, according to the mean estimate from 33 analysts, based on LSEG data.


Work
Meta Warns Of Zuckerburg's Death-Defying Lifestyle — 'There Could Be A Material Adverse Impact On Our Operations'  
  

Meta Warns Of Zuckerburg's Death-Defying Lifestyle — 'There Could Be A Material Adverse Impact On Our Operations'
Meta hasn\'t spoken about its decision to add this warning to its most recent 10-K. Just the same, there\'s no word on whether Zuckerberg has plans to take a step back from his many thrill-seeking hobbies.


Work
$3 Million Will Last You This Long if You Retire at 65  
  

$3 Million Will Last You This Long if You Retire at 65
Deciding how to invest can be a challenge, especially when you don’t know how much your money will grow over time. SmartAsset’s investment calculator can help you estimate how much your money will grow to help you decide which type of investment is right for you.


Work
Warren Buffett Purchased A Business For $60 Million That Was Started With Just A $500 Investment — The Founder 'Never Went To School A Day In Her Life' And Barely Spoke English, But Buffett Says She Would 'Run Rings Around' Top Executives And CEOs  
  

Warren Buffett Purchased A Business For $60 Million That Was Started With Just A $500 Investment — The Founder 'Never Went To School A Day In Her Life' And Barely Spoke English, But Buffett Says She Would 'Run Rings Around' Top Executives And CEOs
This article Warren Buffett Purchased A Business For $60 Million That Was Started With Just A $500 Investment — The Founder \'Never Went To School A Day In Her Life\' And Barely Spoke English, But Buffett Says She Would \'Run Rings Around\' Top Executives And CEOs originally appeared on Benzinga.com


Work
Nvidia's investments in these AI companies sent their stocks soaring  
  

Nvidia's investments in these AI companies sent their stocks soaring
Wedbush Securities senior equity analyst Dan Ives said that Nvidia\'s investments signal a stamp of approval from the \"Godfather of AI,\" CEO Jensen Huang —and that can go a long way with investors.


Work
Cathie Wood Goes Bargain Hunting: 3 Stocks She Just Bought  
  

Cathie Wood Goes Bargain Hunting: 3 Stocks She Just Bought
Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to Meta Platforms CEO Mark Zuckerberg, is a member of The Motley Fool\'s board of directors. Rick Munarriz has positions in CrowdStrike. The Motley Fool has positions in and recommends CrowdStrike and Meta Platforms. The Motley Fool has a disclosure policy.


Work
Jerome Powell Says $34 Trillion National Debt Is Ready For An 'Adult Conversation' — Janet Yellen Calls Sustainable Fiscal Path 'Critically Important'  
  

Jerome Powell Says $34 Trillion National Debt Is Ready For An 'Adult Conversation' — Janet Yellen Calls Sustainable Fiscal Path 'Critically Important'
This article Jerome Powell Says $34 Trillion National Debt Is Ready For An \'Adult Conversation\' — Janet Yellen Calls Sustainable Fiscal Path \'Critically Important\' originally appeared on Benzinga.com


Work
'Whoa, You're Broke!' Dave Ramsey Is Shocked A Caller $300,000 In Debt Is Asking If Buying A Rental Property Is A Good Idea — 'No No No No. Work Like An Animal Until You Get This Mess Cleaned Up!'  
  

'Whoa, You're Broke!' Dave Ramsey Is Shocked A Caller $300,000 In Debt Is Asking If Buying A Rental Property Is A Good Idea — 'No No No No. Work Like An Animal Until You Get This Mess Cleaned Up!'
This article \'Whoa, You\'re Broke!\' Dave Ramsey Is Shocked A Caller $300,000 In Debt Is Asking If Buying A Rental Property Is A Good Idea — \'No No No No. Work Like An Animal Until You Get This Mess Cleaned Up!\' originally appeared on Benzinga.com


Work
SEC clears Trump's social media deal worth as much as $10 billion  
  

SEC clears Trump's social media deal worth as much as $10 billion
In August, Trump broke a pledge to stick exclusively with Truth Social and posted on X his mug shot from his booking at Fulton County Jail in Georgia. He has not posted on X since, using Truth Social as his primary platform to reach voters.


Work
Warren Buffett Once Received A Unique Offer From A Fan: 'You're My Role Model. I'll Pay You $500 A Week For The Opportunity To Intern For You' — Buffett Didn't Take Him Up On It, But He Did Land A Paid Role At Berkshire Hathaway  
  

Warren Buffett Once Received A Unique Offer From A Fan: 'You're My Role Model. I'll Pay You $500 A Week For The Opportunity To Intern For You' — Buffett Didn't Take Him Up On It, But He Did Land A Paid Role At Berkshire Hathaway
This article Warren Buffett Once Received A Unique Offer From A Fan: \'You\'re My Role Model. I\'ll Pay You $500 A Week For The Opportunity To Intern For You\' — Buffett Didn\'t Take Him Up On It, But He Did Land A Paid Role At Berkshire Hathaway originally appeared on Benzinga.com


Work
Where Will Nvidia Stock Be in 1 Year?  
  

Where Will Nvidia Stock Be in 1 Year?
Parkev Tatevosian is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through his link, he will earn some extra money that supports his channel. His opinions remain his own and are unaffected by The Motley Fool.


Work
Amazon, Alphabet, and Nvidia attract new interest from Wall Street's biggest investors  
  

Amazon, Alphabet, and Nvidia attract new interest from Wall Street's biggest investors
The Soros Fund, AQR, and Millennium Management all increased their exposure to NYCB, which surprised Wall Street on Jan. 31 by slashing its dividend and reporting a net quarterly loss of $252 million.


Work


Work


Work


Work


Work


Work


Work


Work


Work


Work


Work
Clark breaks NCAA women's hoops scoring record  
  

Clark breaks NCAA women's hoops scoring record
\"Caitlin has kept a level head and good balance. She has a magnetic personality,\" Lobo said. \"There are just a lot of things that a lot of different people can relate to and love about the way she plays.\"


Work
Ex-Mets say Dykstra is recovering from stroke  
  

Ex-Mets say Dykstra is recovering from stroke
\"I think a lot of times people look at a person and say, \'Look at what happened to him.\' It\'s not for us to judge people. If you are not trying to help the situation it\'s better to not say anything. That is clearly what I believe.\"


Work
What is Manfred's legacy? Who will take over? What you need to know about MLB commish's 2029 retirement  
  

What is Manfred's legacy? Who will take over? What you need to know about MLB commish's 2029 retirement
Schoenfield: I guess that depends where you live. Los Angeles Dodgers fans and Atlanta Braves and Astros fans would say yes. Pittsburgh Pirates fans? Not so much. They haven\'t made the playoffs since 2015. The top complaint I see from fans on social media is payroll disparity, the belief that in the NFL a team like the Chiefs can build a dynasty while in baseball the Kansas City Royals -- who won the World Series in Manfred\'s first season as commissioner -- no longer have a chance. Whether or not that\'s true doesn\'t matter so much as the perception.


Work
Victor Wembanyama's most unbelievable first-half highlights  
  

Victor Wembanyama's most unbelievable first-half highlights
When Wembanyama pulled off the Shammgod, only one person on the bench stood up. That was Malaki Branham -- who might have been the only teammate to immediately realize exactly what Wembanyama did. In the Spurs\' locker room, the Wemby Shammgod is the consensus pick for their favorite offensive play of the season.




TradeBriefs Publications are read by over 10,00,000 Industry Executives
About Us  |  Advertise Privacy Policy  |  Unsubscribe (one-click)

You are receiving this mail because of your subscription with TradeBriefs.
Our mailing address is GF 25/39, West Patel Nagar, New Delhi 110008, India