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CEO Picks - The best that international journalism has to offer!  S16High-Growth CEOs Are Future-Proofing Their Startups. Are You?   The founders on the Inc. 5000 do this every day -- pioneering the products, services, and business models that will set new standards for tomorrow. Within the Inc. 5000 Community, a small inner circle of contributors known as the Inc. Masters gathers to share ideas. Recently, they swapped notes on the corners they peak around when they're strategizing for the future. Though the topics likely won't surprise you, some of their insights might, especially on AI.A native son of England, Andrew Salisbury was a proud tea drinker until his American wife keyed him into the many health benefits of a cup of joe. So, he founded Greenville, South Carolina-based Purity Coffee with a mission to create the healthiest organic, biodynamic coffee in the world.
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S1The true reason why Einstein was history's greatest physicist  Although many people struggle to name even one living scientist, practically everyone around the world knows who Einstein was. Perhaps the most famous person of the 20th century, Einstein revolutionized the sciences of physics and astronomy, making important contributions that taught us:
among many other discoveries that are still relevant today. Einstein’s work continues to endure on a number of other fronts as well, including on paradoxes in quantum entanglement (the EPR paradox), on connecting two well-separated points in spacetime through wormholes (Einstein-Rosen bridges), and in describing the statistics of integer-spin particles (Bose-Einstein statistics).
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S40The mysterious origins of Peru's oldest indigenous people  In 2007, a team of geneticists traveled to Lake Titicaca in southern Peru to study the DNA of the Uros, an indigenous people who live on the water in floating houses made from reeds. The Uros were no strangers to foreign visitors. Their unusual way of life has long attracted travelers from all across the world, from backpackers and missionaries to, in recent years, an engineering class from Brigham Young University in Utah that equipped the islands with water filters and biodegradable toilets. Still, this visit was different. Many of the Uros — modern-day hunter-gatherers — did not understand why the geneticists wanted to take samples of their saliva and were hesitant to participate in the strange experiment. Community leaders tried to convince them otherwise. Although the Uros have long claimed to be the descendants of a culture that predated the Incas, few of their fellow Peruvians — not even other indigenous groups — believed them. Residents of Puno, a city on Titicaca’s shores, asserted that their lifestyle was a fabrication, a performance staged for tourists. They were also called into question by the central government in Lima, which wished to consolidate control over the lake, and its tourism industry, through the formation of a national reserve. Scientific proof of their enigmatic lineage could not just give the Uros peace of mind but also enshrine their political rights.
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S44The Super Bowl's best and wackiest AI commercials  Heavily hyped tech products have a history of appearing in Super Bowl commercials during football's biggest game—including the Apple Macintosh in 1984, dot-com companies in 2000, and cryptocurrency firms in 2022. In 2024, the hot tech in town is artificial intelligence, and several companies showed AI-related ads at Super Bowl LVIII. Here's a rundown of notable appearances that range from serious to wacky.
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S62The Oscars Are Adding a New Award for Casting /https://tf-cmsv2-smithsonianmag-media.s3.amazonaws.com/filer_public/93/24/93242505-189b-4a55-aafe-28c7f97d3236/gettyimages-56822072.jpg) When it debuts in 2026, the casting award will be the Academy’s first new category since 2001For the first time in over 20 years, the Academy Awards has announced the creation of a new category: Soon, it will begin presenting an Oscar for “achievement in casting.”
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S58Temu Is Speedrunning American Familiarity  Last night, the shopping app Temu, which is not quite a year and a half old, ran its second Super Bowl ad in as many years. It was hard to miss, because the same ad appeared several times, including following the game-winning touchdown. By most estimates, the three times the ad was featured in the middle of gameplay would have cost an eye-watering $21 million alone.Alongside ads in which Beyoncé announced a new album and Sir Patrick Stewart proposed skinning Peppa Pig to make a football, the content of Temu’s ad was comparatively unremarkable. It had no A-list celebrities or beloved cultural touchstones; not a single heartstring was tugged. Instead, a cast of silent, off-brand Pixar characters saw their wishes for 99-cent toupees and $6.99 jeans granted by an orange-gowned sorceress, who had herself been granted those powers by ordering the magical dress she was wearing from Temu for $9.99. All of this played out under a jingle that encouraged viewers to shop like a billionaire—which is to say to shop constantly, for fun and entertainment, without a moment of regard for price tags. The ad had the milquetoast gleam characteristic of media generated by AI, though beyond aesthetics there’s no indication that that’s the case.
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S39How Jack Osbourne survived fame and addiction  Becoming a teenager is complicated. Your body changes, your emotions are heightened and you’re constantly pushing the boundaries of new freedoms. But when your dad is the Prince of Darkness, Ozzy Osbourne, adolescence is even more complicated – and also very, very weird.“My dad already had a 15-year career by the time I landed on planet Earth,” says Jack Osbourne, TV host, producer, podcaster, paranormal investigator, and spawn of the infamous Black Sabbath frontman. “I was born, and then I was on a tour bus. Growing up at Ozzfest, you do get exposed to a lot of things your average teen shouldn’t be around.”
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S66New Olympic Medals Feature Fragments of the Eiffel Tower /https://tf-cmsv2-smithsonianmag-media.s3.amazonaws.com/filer_public/b0/b6/b0b66b09-bff8-4f92-85bb-2a091c3b5ceb/gettyimages-1994910657.jpeg) This summer’s Paris Olympic and Paralympic medals will be decorated with pieces of iron from the landmarkOfficials have unveiled the gold, silver and bronze medals that will be awarded at this summer’s Olympic games in Paris, and each one contains a unique souvenir: a fragment of scrap iron from the Eiffel Tower.
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S38S7Apple's Journal App Is Easy, Free, and Already on Your Phone ![]() If you've downloaded iOS 17.2, you're probably wondering why there's a new app on your home screen. It's the Journal app, and it's exactly what it sounds like: a place to reflect and record your thoughts and memories. Before you rush to delete it, I recommend giving it a chance.It's all part of the company's push to improve your mental health. In addition to the Journal app, Apple introduced the option to log your daily moods in the Health app, under a category called State of Mind. You can also use Siri to ask Health-app-related questions, like "How much have I slept this week?" While those are meant for logging and keeping track of feelings and metrics, the Journal app is designed to focus on your overall well-being. You can add photos, videos, and geotags and you can record voice notes, like a digital scrapbook. The app also suggests prompts pulled from Photos, Activity, and more.
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S33Antarctica's Penguins Could Be Devastated by Avian Influenza  Scientists are watching closely to see whether avian influenza will reach Antarctica before this year’s penguin chicks disperse for the seasonA new kind of death is coming to Antarctica, scientists fear. The harsh environment is full of everyday heartbreak: predation, starvation, chicks that are lost at sea when their icy shoreline melts away. Now a novel pathogen threatens to rip through colonies of marine mammals and birds, potentially including penguins. If the very worst happens, it could make ghosts of entire species—and scientists can’t do much more than wait.
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S61S32S35Why Are Electric Vehicle Loans More Expensive?  Buyers of electric vehicles face tighter financing terms compared to those who buy conventional vehicles, according to a recent paper co-authored by Wharton’s Huan Tang.Buyers of electric vehicles face tighter financing terms compared to those who buy conventional, non-EV vehicles in Europe and in the U.S., according to a recent paper by experts at Wharton and the University of British Columbia in Canada, titled “Financing the Global Shift to Electric Mobility.” While the paper documents EV financing trends in Europe, subsequent research by the authors revealed similar patterns in the U.S. as well.
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S36Maryam Banikarim: Life's an obstacle course -- here's how to navigate it  "Instead of seeing life's challenges as obstacles, I see them as an obstacle course — a fascinating array of tests that I'm curious to see if I can pass," says community builder Maryam Banikarim. Telling the story of her experience emigrating from Iran as a child, Banikarim shares how her search for belonging led her to realize that community can help each of us overcome life's hurdles.
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S43S46S17Elon Musk's Effort to Pull Up Stakes in Delaware Is Starting to Resonate  After Elon Musk announced that Tesla would switch its business registration filings from Delaware--an historic hub for corporate litigation and governance--to Texas, a report in the Wall Street Journal suggests that other controlling shareholders are similarly testing the waters. They're either considering fleeing Delaware, or advocating for the state's rules to be changed through the state's Supreme Court. The businessman Gregg Maffei led a push last spring to reincorporate the travel guide platform TripAdvisor and its parent company Liberty TripAdvisor in Nevada, despite objections from minority shareholders, the Journal reported. Maffei, CEO of LibertyTrip Advisor and chairman of both companies, controls majority stakes of both companies--43 percent of LibertyTrip Advisor and 56 percent of TripAdvisor--and it was his votes that solidified the action on reincorporation.Â
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S18S60Bharathanatyam dance is a living exploration of being human | Psyche Ideas  is a writer and Bharathanatyam dancer based in Madurai, India. She holds an MA in management and philosophy from the University of St Andrews in Scotland.I watch spellbound when, with just a flick of her fingers and a gleam in her eye, my teacher transforms from an impish five-year-old one moment to a spiteful snake in the next, to a lovelorn maiden in the third. For the past 15 years, with the guidance of teachers like her, I have been learning and practising Bharathanatyam (pronounced Bah-rah-the-na-tee-yum), a centuries-old classical dance form that evolved in the royal courts and temples of southern India. In that time, I’ve repeatedly been asked by friends, family and others about the best way to experience this dance form today. Does one need to be familiar with the tropes and myths involved in order to enjoy it? Do you need to understand the language or the culture in which it’s based? And what value can it offer a contemporary audience beyond just its historical or cultural significance?
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S55A Climate Reckoning Is Coming for the Next President  If Donald Trump wins a second term, and his administration realizes conservative advocacy groups’ plans to dismantle environmental protections and drill, baby, drill, the United States is in for four years of relentless carbon pollution. In other words, another Trump presidency all but guarantees a complete abnegation of the country’s climate duties from 2025 to 2029. And as climate scientists say, emissions anywhere mean global warming everywhere: The United States’ heat-trapping contributions to the atmosphere during those years will make the world warmer than it would be without them. Already, the warming that humanity has locked in will bring many places to the edge of habitability, and adding to that damage would be an “unmitigated disaster,” the atmospheric-climate scientist Veerabhadran Ramanathan told me.“But if it’s just four years, we can survive it,” he added, to my surprise. “Unless that four years becomes 20 years … But if it is just four years, then you can recover.”
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S27Why Do Birds Have Such Skinny Legs?  The songbirds in your backyard hop around on such itty-bitty legs. Here’s why bird legs are so skinny and how they can support a bird’s weightA bird in flight is poetry; a bird on the ground presents a conundrum. Watch a sparrow or other songbird bobbing and scratching around the forest floor and it’s easy to wonder: How do they support their weight on such skinny little legs?
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S54The New American Judaism  Rabbis are in short supply, and congregations are struggling. But Jewish life is still thriving.In November 2021, Temple Israel in Springfield, Missouri, began looking for a new rabbi. A quick perusal of job listings from other Reform synagogues left the search committee stunned: Scores of congregations, many offering higher salaries in larger cities, had been unable to fill their positions for months, sometimes longer. Eventually, Temple Israel entered into a fee-for-service agreement with a rabbi two hours away. He would come in for Shabbat, High Holiday services, and adult-education classes, but he wouldn’t attend community meetings, collaborate with local faith leaders, or recruit new members to the synagogue. For only the second time in its 125-year history, Temple Israel wouldn’t have a full-time rabbi.
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S34You Can't Fix Burnout With Self-Care  Anthony Montgomery: The most important part of burnout is that it’s about yourself, but it’s also about others.Shayla Love: One of my New Year’s resolutions was to be less burned-out. Maybe you can relate; you think, 'I’m going to better manage my stress this year. I’m going to make time for activities that I find nourishing and finally nail that work/life balance.' But just a few weeks into January, I found myself hitting a wall. The sense of renewal of a new year didn’t manifest. The burnout I felt from 2023 had followed me—all the way into February.
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S45Chevrolet announces model year 2024 Equinox EV pricing  Chevrolet's next battery electric vehicle on its troubled Ultium platform will be the Equinox EV, a compact crossover that slots in below the recently released Blazer EV. Chevy has been pitching the Equinox EV as affordable, originally with a starting price of just under $30,000. That gave the automaker the cover it needed to kill off its affordable EV, the Bolt, an act of corporate ax-swinging that looked even more cruel when it emerged that the electric Equinox would start at $34,995.
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S65S68The Country With Nothing Left to Lose - Foreign Policy (No paywall)  Like any responsible doomsday prepper, the now-convicted FTX founder hatched a survival plan. According to a memo between his brother and an FTX executive, Bankman-Fried planned to buy the Pacific island nation of Nauru and build a bunker that he could retreat to if a cataclysmic event wiped out at least half of the global population. Never mind, of course, that Nauru—a sovereign country—was never actually up for sale.A tiny island whose very future may be threatened by climate change may seem like a strange doomsday hideout. Stretching just 8.1 square miles, the country has scarce fertile land and fresh water—a far cry from the lush escape that Bankman-Fried may have envisioned. With so few domestic options, the island’s nearly 13,000 residents must import more than 90 percent of their food, and childhood obesity rates have skyrocketed to some of the highest in the world.
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S923andMe Is Under Fire. Its Founder Remains 'Optimistic' ![]() 23andMe has been a lot of things throughout its history. Founded in 2006, itâÂÂs best known as a genetic testing company that provides insights into peopleâÂÂs ancestry and health risks from tubes of spit they send through the mail.ItâÂÂs also a data company, having amassed a trove of DNA samples from some 10 million people who have consented to sharing their genetic information for research. And itâÂÂs a pharmaceutical company, developing its own drugs based on discoveries gleaned from its genetic datasets. âÂÂWe are an unusual company,â said CEO Anne Wojcicki on an earnings call on February 7, acknowledging its different business segments.
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S69Feel Busy All the Time? There's an Upside to That. - Harvard Business Review (No paywall)  Busyness isn’t always a great feeling — but new research shows that it might have some major upsides. In this piece, the authors describe new studies that found a busy mindset can actually increase self-control, leading to improved decision-making in a variety of contexts. They suggest that this boost stems from an increase in perceived self-importance: when you feel busy, that can make you feel important, and thus alter how you make decisions. These findings have implications for marketers targeting busy consumers, as well as for policymakers interested in fostering people’s self-control.
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S24Do You Have a Phone Addiction?  In our digital age, smartphones have become a double-edged sword, offering boundless information at our fingertips while silently ensnaring us in a web of overdependence. Unchecked phone use can erode our mental well-being, dull our professional edge, and disrupt our most cherished relationships. Yet, by recognizing the stealthy creep of phone addiction, we can begin to redraw the boundaries and be more intentional about when we engage. This is not merely about cutting down screen time — it’s about reclaiming the human experience, rediscovering the joy of undistracted moments, and forging deeper, more meaningful connections in our personal and professional lives.
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S53Hezbollah Goes to the Theater  The Lebanese militant movement put on a play to stir the faithful. Watching it made me wonder about the real-life dramas that don’t make it to the stage.When I first saw the announcement, I thought it was a joke. Hezbollah, the Lebanese militant movement, was staging an “immersive theatrical performance” in Beirut, with three interlinked plays running simultaneously. The invitation noted that there would be live gunfire; people with heart conditions and children under 7 were discouraged from attending. Viewers would be given the chance to walk from set to set through a Gaza-style tunnel.
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S6Satellite Images Point to Indiscriminate Israeli Attacks on Gaza's Health Care Facilities ![]() The world has witnessed a near-unprecedented and ongoing humanitarian crisis in Gaza during the first 129 days of the Israel-Hamas war. Despite their critical role in saving lives, hospitals and other health care facilitiesâÂÂwhich are protected under international lawâÂÂhave not been spared the widespread destruction in the Palestinian territory, according to new research.A study published Monday in the British Medical Journal Global Health from researchers at the Yale School of Public Health found that from October 7âÂÂthe day Hamas launched an unexpected attack on Israel that left some 1,200 Israelis deadâÂÂto November 7, 2023, hospitals and health care facilities were damaged at the same rate as other buildings. The paperâÂÂs authors suggest that the Israel Defense Forces (IDF) did not take measures to ensure it did not strike these facilities, despite their protected status.
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S37Inside the TikTok property hustle - The Economist (No paywall)  One night in early 2019 a young student from eastern Europe was browsing YouTube in his bedroom just outside London, when he stumbled across a video that promised to change his life. It was presented by a baby-faced British man called Samuel Leeds, who explained that freedom from financial worries was within anyone’s reach. They just had to play the property market.
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S41Effective machine learning needs leadership -- not AI hype  The ML (Machine Learning) industry has bitten forbidden fruit: It has chosen to promote itself as AI, an ill-defined umbrella term that includes ML within its malleable scope. This tends to mislead, especially when discussing a more typical, practical ML initiative designed to improve business operations and not, for example, meant to generate humanlike writing or to achieve human-level “intelligence.” While the world largely knows of ML as AI, the term AI is also how the world largely misunderstands ML. Because AI alludes to “intelligence,” which is stubbornly nebulous when describing a technology, the term tends to overstate and fetishize rather than pitching the technology’s concrete value. AI is sometimes used to specifically refer to ML or another kind of technology like chatbots or rule-based systems—but in many other uses, the term hints at exaggerated capabilities.
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S42Wade Wilson is kidnapped by the TVA in Deadpool and Wolverine teaser  After some rather lackluster performances at the box office over the last year or so, Marvel Studios has scaled back its MCU offerings for 2024. We're getting just one: Deadpool and Wolverine. Maybe one is all we need. Marvel released a two-minute teaser during yesterday's Super Bowl. And if this is the future of the MCU, count us in. The teaser has already racked up more than 12 million views on YouTube, and deservedly so. It has the cheeky irreverence that made audiences embrace Ryan Reynold's R-rated superhero in the first place, plus a glimpse of Hugh Jackman's Wolverine—or rather, his distinctive shadow. And yes, Marvel is retaining that R rating—a big step given that all the prior MCU films have been resoundingly PG-13.
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S48S49S50S59What Was That Super Bowl Ad Even Selling?  In a star-studded series of ad breaks, celebrities overpowered some of the brands they were supposed to be promoting.This is an edition of The Atlantic Daily, a newsletter that guides you through the biggest stories of the day, helps you discover new ideas, and recommends the best in culture. Sign up for it here.
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