I was driving on the highway recently when I passed a truck carrying pigs. I couldn't help imagining what those pigs were feeling. They must have felt cold and terrified, with the trailer open to the air rushing on the highway. It broke my heart to know that this was just one truck of millions, carrying terrified pigs to a terrifying slaughterhouse.

It’s time we end this cruelty. My name’s Jonathan, and I’m writing to you today because I’m matching your new monthly gift to The Humane League. Before I started thinking more about animal suffering—after reading Peter Singer’s Animal Liberation in my final year as a university student—I wouldn’t have given any thought to those pigs. And though it’s painful, I’m so grateful to feel this empathy now.

I know you feel similarly. Whether it was a book, a friend, a documentary, or a beloved companion animal that made you think differently about the way our society treats animals—I know you’re here because you care deeply about ending animal suffering.

Thanks to people like you, this organization has persuaded some of the largest food corporations in the world to end the worst treatment of animals. This is a global mission with global impact—and THL’s great successes give me confidence that our greatest wins for animals are yet to come.

I dream of a future where no animal has to suffer because of our food system’s callousness to their lives and welfare. Will you help make that dream a reality?

With gratitude,

P.S. Your monthly gift of $16 will help empty a battery cage every single month. With my match, you’ll empty 12 battery cages in half a year—touching the lives of about 60 egg-laying hens.