Dear Friend,

World Animal Protection has been working to protect bears from cruelty and abuse for more than 30 years. We’ve made huge strides during that time, and we’re not slowing down.

You can support our ongoing work and show your love for animals by becoming one of 100 new monthly donors before midnight on February 14. Better yet, when you sign up before Valentine’s Day your first six months of donations will be matched thanks to a group of generous World Animal Protection supporters.

While they’re most often known for their astonishing size, thick, furry coats, and adoration of long winter naps, bears are one of the most intelligent and emotionally sophisticated animals.

Bears have large and complex brains and a keen memory. They can recall locations of hidden food year after year and have even been observed covering their tracks to avoid detection by hunters. Bears use tools, problem-solve, and form alliances — and even friendships.

Unfortunately, their incredible intellect is also why they are so often exploited in the entertainment industry where they are forced to perform tricks and live in captivity rather than experiencing the vast and wild lives they deserve. There are thousands of innocent bears trapped in this cruel and inhumane industry around the world — like Baloo a 23-year-old bear, trapped behind bars at a ski resort in Romania.

From the time he was a small cub, he's been treated like a roadside attraction. For food, he's given cornflakes and lemonade. Children poke at him with sticks. Sometimes, people even give him alcohol. This isn't the life any bear should live. But it's the only life Baloo has known.

That’s where you come in.

Passionate animal advocates like you can help to ensure our critical fight against the exploitation of all animals, including Baloo. We just met with the Romanian government in December and delivered over 100,000 signatures demanding Baloo’s freedom. Now, we are continuing our fight on the legal front, challenging the ruling that is keeping him captive. The best way to show your love for animals like Baloo and to fuel our freedom campaigns is to make a gift that supports them all year round.

Remember, when you become a monthly donor before Valentine’s Day, your first six donations will be matched by generous donors.

Bears and other wild animals need our help to escape captivity, cruelty, and abuse. We know we can do it, but we need you by our side. Will you commit to a monthly gift and become part of our Wild Side community today?

Sincerely,

Cameron Harsh
Director of Programs
World Animal Protection US