Friend,

A few days ago, it made the news that the Biden campaign is taking a page from our playbook. They figured it out: calling Trump a loser really makes him mad.

We’re glad they finally did, because our playbook is simple yet effective. Before every decision we make, our team thinks back to one question: “Will this make Donnie throw ketchup at the wall?” And judging from the President’s most recent Twitter activity, he has the same mindset. 

Trump’s almost making this too easy. Every time we think there’s no way he does something more ridiculous than he did the day before, he finds a way to top it. He’s a clown, a buffoon, and a laughingstock. But because people are actually going to vote for him, we’ve got work to do.

As far as President Biden joining in on the fun, we are happy and proud to lead the way. The way you beat authoritarians is to make them beat themselves. They can't help themselves. And when they are exposed, they fail. 

Call Trump a loser. Watch him lash out. Watch the votes drain away. Rinse, repeat, and win in November.

So here’s to Dark Brandon. We can’t wait to see how you expose Trump’s criminal idiocy next. There’s plenty more to expose. Help us keep up with the orange bonehead by chipping in.

-The Lincoln Project