And dual reports highlight the stakes we’re fighting for.
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Meet our new investigative reporter!

First the big news: in case you missed it, we announced our new reporter, Rachel Gilmore! We are THRILLED to have her onboard, and asked her to introduce herself:

Hi! I’m Rachel, Check My Ads’ new investigative reporter. I’ve been a journalist in Canada for almost a decade, where I report on disinformation, extremism, and all-around bad guys. In that time, I’ve won a Press Freedom Award, pissed off some very angry grifters, and built a following reporting news directly to my followers on social media.

Eventually, though, I got a bit tired of always exposing a problem while never offering a solution. That’s what Check My Ads does: we disrupt the business of hate. That’s why joining this team is a natural next step in my career.

I’m very excited to break news, uncover shady practices, and learn all about adtech with the Check My Ads community by my side. It’s nice to meet you. Let’s get started!

You can reach Rachel at [email protected] and follow her on TikTok, X/Twitter, Instagram, and Threads. Feel free to say hello (and send her story tips)!

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Disinformation is one of the world’s biggest risks ahead of elections, reports say. But it doesn't have to be.

As we hurtle toward one of the most consequential election years of our lifetimes, major groups are warning of a huge risk on the horizon: mis- and disinformation.

That’s according to the World Economic Forum and the Eurasia Group, which published separate but eerily similar reports on the biggest risks the world faces as we head into 2024.

With disinformation fueling division, the Eurasia Group warned the upcoming US election will be “testing American democracy to a degree the nation hasn't experienced in 150 years and undermining US credibility on the global stage.”

That disinformation isn’t coming out of nowhere. There’s a business model that fuels it — the global adtech market, which is expected to be worth $2.9 trillion by 2031, according to Forbes.

Thanks to an almost-total lack of transparency in this industry, disinformation is profitable. But that doesn’t have to be the case. That’s why we formed this community dedicated to cutting off the flow of cash to those who sell hate.

Read more on the reports, and how we fight back, in Rachel’s latest piece.

I want my Claire TV

In case you missed it earlier this week, Claire appeared on MSNBC’s 11th Hour with Stephanie Ruhle and broke down how to unplug the business of hate. Watch her appearance and how she nailed it!

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Claire coming off the 11th Hour stage at 30 Rock.

What we’re reading

That’s it from us for this week. We’ve got exciting stuff lined up for next week, so keep your eyes on your inbox!

Hugs,

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Claire & Nandini

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