Also: Seven-time world F1 champ Lewis Hamilton is leaving Mercedes for Ferrari. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
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The landmark PGA Tour investment deal with Strategic Sports Group has some players openly questioning whether an agreement with the Saudi Arabia Public Investment Fund is needed anymore. … F1 icon Lewis Hamilton is making a dramatic shift from Mercedes to Ferrari, altering the business of both teams. … Plus: More on the Washington Commanders, Georgia football, Amer Sports, and F1 expansion.

Eric Fisher

Will PGA Tour-PIF Deal Get Done? Some Players Say: Don’t Bother

Kyle Terada-USA TODAY Sports

On the heels of the PGA Tour’s landmark investment deal with Fenway Sports Group-led Strategic Sports Group, pegged at up to $3 billion, a pressing and immediate question is now rippling through the golf world: Does the Tour now even need to finish a much-discussed agreement with Saudi Arabia’s Public Investment Fund?

The SSG pact was structured to allow for co-investment from the PIF, and the PGA Tour said there has been “progress in its ongoing negotiations” with the LIV Golf backer, adding that “both parties are working toward an ultimate agreement.” But some players believe such continued effort is no longer necessary.

“I don’t think that’s needed,” said Jordan Spieth (above) of the potential PIF investment. “The idea is that we have a strategic partner that allows the PGA Tour to go forward the way that it’s operating right now without anything else.”

Spieth, the world’s No. 14 men’s player, is now part of the PGA Tour’s player policy board following a resignation by Rory McIlroy in November. 

Among the reasons for the player reticence toward completing the PIF deal: 

  • The SSG agreement provides not only a significant cash infusion, but the intellectual capital of more than 200 years of combined pro sports team leadership. 
  • Nearly 200 PGA Tour players are already set to become equity participants in the newly formed, for-profit commercial entity PGA Tour Enterprises.
  • Distrust and hurt feelings remain among some PGA Tour players toward their LIV Golf counterparts, with Christiaan Bezuidenhout telling ESPN, “I wouldn’t want to see any of the LIV guys come back.”
  • There is no clarity yet on what role PIF would play in the operation of the PGA Tour or PGA Tour Enterprises, or if the investment would survive U.S. government regulatory approval processes.

“That has not been the ultimate priority,” said Webb Simpson, another player policy board member, of a potential PIF deal.

Lewis Hamilton Stuns Formula One With Shift to Ferrari Team

Austin American-Statesman

The business fortunes of two Formula One teams are set to be significantly altered as seven-time world champion Lewis Hamilton is finalizing a switch from Mercedes to Ferrari beginning in 2025, sending shockwaves throughout the motor sports world.

Hamilton, F1’s all-time wins leader, is poised to join a Ferrari team that has a proud lineage in F1, having competed in every season, but has not won a drivers’ title since Kimi Räikkönen in 2007. In ’23, Hamilton finished third in the standings behind the dominant Max Verstappen and Sergio Pérez, and earned $55 million, trailing only Verstappen, and ranking as one of the world’s highest-paid athletes. 

Ferrari’s U.S. stock listing rose more than 12.5% on Thursday to reach an all-time high of $389.45 per share, boosted by the Hamilton news and a strong quarterly earnings report beating Wall Street projections. Hamilton now forms a “dream team” of sorts at Ferrari with fellow F1 star Charles Leclerc, 2023’s No. 5 driver.

Before the Hamilton shift, Ferrari’s team carried an estimated value of $3.9 billion, tops in F1, while Mercedes ranked a close second at $3.8 billion. Hamilton exercised a release option in his contract to enable the move to Ferrari.

“We knew our partnership would come to a natural end at some point, and that day has now come,” said Toto Wolff, Mercedes CEO and team principal. 

STATUS REPORT

Two Up, Two Down

Commanders

Geoff Burke-USA TODAY Sports

Washington Commanders ⬆ One of the first announced head coach openings and the last one to be filled is going to Dallas Cowboys defensive coordinator Dan Quinn, ESPN reports. Quinn helped turn the Cowboys’ defense into one of the top units in the league the last few seasons. Before his stop in Big D, Quinn coached the Atlanta Falcons from 2015 to ’20, and led them to Super Bowl LI, where they fell to the New England Patriots after surrendering a 25-point lead.

Georgia Revenue ⬆ Georgia will be selling beer to fans at its home football games in 2024, the school announced Wednesday. Georgia is the second-to-last SEC school to allow it, but it’s easy to see why they gave in: LSU reported more than $2 million in net revenue in ’19, and Tennessee reported $3.3 million in beer sales during the ’22 season, per The Athletic.

Amer Sports ⬇ The parent company for sporting goods brands including Wilson and Louisville Slugger entered the stock market after raising about $1.37 billion in its U.S. initial public offering. That’s well below the $1.8 billion figure it had hoped for, and a tough look for the lackluster IPO market.

Americans in F1 ⬇ Formula One rejected a bid its governing body had previously approved to allow American Michael Andretti and Cadillac to form its 11th team. The decision means F1 will continue without a U.S. team for at least another four years.

Conversation Starters

  • If there’s one thing that almost everyone loves about the Super Bowl, it’s the commercials. And Michelob Light’s ad features some big-time names: Lionel Messi, Jason Sudeikis, and Dan Marino. 
  • In case you missed it, Nickelodeon is going to have an alternate telecast of the Super Bowl. And now we know who is going to lead its coverage (along with SpongeBob). 
  • In 2017, UCF kicker Donald De La Haye grew a YouTube audience of 94,000. Without NIL, the NCAA told him to delete his channel, so he left his team and scholarship. Now? “Deestroying” is flourishing and he just signed with the UFL’s San Antonio Brahmas.