John,

You know I prefer being direct, so here it is:

My team and I are up against our first end-of-month fundraising deadline of the year tonight at midnight, and we rely on grassroots supporters like you to ensure we meet our goals.

Will you help us reach our fundraising goal before tonight at midnight?

If you've saved your payment information with ActBlue Express, your donation will go through immediately:

This deadline will play a crucial role in shaping the success of our year, so whatever you can contribute today — no matter the amount — will go a long way.

Thanks so much for your consistent support,

Val