The future is ours to write

As a new year gathers pace, I find myself asking what does good look like in terms of impact in 2024? And how can we best make it happen? 
 
At Forum for the Future, we remain focused on the urgent and rapid decarbonisation of our food and energy systems, and on unlocking the transformative role of the private sector. At all times recognising that every step towards system change will require broadening the goals of our economy well beyond short-term profit maximisation. 
 
This vision inspires me. It also daunts me as it’s so BIG!  
 
Which is why our approach (or ‘the how’) is probably as important as the what. Particularly right now as our political, economic, social and environmental challenges intensify. 
 
At this point it would be reasonable (and maybe easier) to stop. And/or shout. How we respond is deeply personal and I’ve decided to aim for an approach that balances optimism and urgency, hard truths and practical action. These aren’t false choices, they aren’t even trade-offs.  
 
Systems change requires a multiplicity of approaches. So, even as we experience fear, anger or despair, let’s remember that every action we take brings us closer to the future we want. 
  
It’s ours to write. We just need to hurry up. 
Happy New Year. 

Dr Sally Uren, Forum CEO

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