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As we step into the new year, we’re thrilled to share the launch of our new brand video, spotlighting the entirety of WildAid’s impactful work. This is not just a video; it’s a testament to the collective achievements we’ve made and the positive changes we’re igniting.

Building upon the incredible momentum generated by our 2023 conservation and climate wins, including the launch of over a dozen wildlife conservation campaigns across China, Southeast Asia, and Africa, our marine program clinching Prince William’s esteemed Earthshot Prize, and the debut of our inaugural climate campaign in the United States along with inspiring millions in China to adopt sustainable practices, reduce single-use plastic and embrace more eco-friendly dietary choices.

Small But Mighty Agents of Change
This is WildAid’s moment. Our theory of change starts by going to the root of the problem— human behavior—and shifting


it to protect wildlife and vital habitats from critical threats, including illegal wildlife trade, habitat destruction, and climate change.

Guided by the belief that ‘Conservation is a Team Sport™,’ partnerships are central to our mission. We recognize the pivotal role they play in scaling our work, enhancing visibility, and deepening our impact. WildAid is now more strategically aligned than ever, poised to deliver significant impact with an unparalleled return on investment.

Today, we invite you to see our new brand video, a captivating portrayal of the TOTALITY of WildAid’s global work and impact.

This is just the beginning.
As “Non-profit Underdogs Who Always Overachieve,” we’re eager to share
our story far and wide. In the months to come, we will be sharing more WildAid brand videos delving deeper into each of our programs, showcasing the outsized impact we continue to deliver.

Your support remains the driving force behind all our endeavors.
Together, let’s unleash the wild potential of positive change.
Remember—it’s ‘Wild What We Can Do.’

Onward, with immense gratitude,
Team Wild
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WildAid . 220 Montgomery Street . Suite 1200 . San Francisco, CA 94104 . USA