From Alzheimer's Association <[email protected]>
Subject One thing before you start the weekend.
Date August 9, 2019 7:51 AM
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Dear John,

Before we head into the weekend, I wanted to make sure you saw my last email. We've come so far toward reaching our $200,000 Matching Gift Challenge, and I know that our community can rally together to meet this goal. Will you join us with your first gift today while you can have 2X the impact in providing Alzheimer's disease care and support and advancing research?

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Thank you so much for your support.

Sincerely,

Donna McCullough
Chief Development Officer

DONATE NOW
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---------- Forwarded message ----------

From: Alzheimer's Association

Sent: Thursday, August 8, 2019

To: John xxxxxx

Subject: Will you rise to the challenge?

Your opportunity to double your impact will end soon. Don't wait.
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Alzheimer's Association - THE BRAINS BEHIND SAVING YOURS

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$200,000 Matching Gift Challenge: Ends soon: Will you rise to the challenge?

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Limited time: You can still have 2X the impact.

$35 can become $70
$60 can become $120
$120 can become $240

DONATE NOW

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Dear John,

I've been so inspired by the tremendous progress our community has made toward achieving our $200,000 Matching Gift Challenge. People like you have come together to fight Alzheimer's disease - but we still need your help.

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Thanks to a generous supporter of the Alzheimer's Association, your gift today can be matched - up to a total of $200,000. Our anonymous donor has pledged an incredible $200,000 to help accelerate and expand promising Alzheimer's research, but only if we can raise that same amount by September 30.

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Together, we can rise to this $200,000 Matching Gift Challenge to help provide critical Alzheimer's care and support and advance research. Will you please join us with your first gift today?

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John, if everyone reading this email gave $35, we could meet our goal immediately.

DONATE NOW

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Please hurry while you can still have 2X the impact to further our mission mission to eliminate Alzheimer's through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health.

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Sincerely,

Donna McCullough
Chief Development Officer

DONATE NOW

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Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support.

Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601

© 2019 Alzheimer's Association.
All rights reserved.
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