Hi John,

As you've probably heard, Gmail and Yahoo are adding new requirements for organizations with more than 5,000 activists on their lists. They'll start enforcing their policies NEXT WEEK! If your list is smaller than 5,000 people, or you already reached out to us to get set up, you can ignore this message. If you still haven't reached out, continue reading to learn more about what these requirements are, what they mean, and the steps you should take to protect your email programs. Your emails may get blocked if you don't meet the new requirements.

What are the new rules?

Gmail and Yahoo recently announced changes that require organizations with list sizes over 5,000 to send from a domain they own, install DKIM and SPF records, and set up DMARC. Click here to learn more about DKIM and SPF.

You have several options for how to set up DMARC, but email providers are only requiring that you have something (anything!) set up for it. In most cases, you'll want the email provider to do nothing if the email fails authentication, but you'll need to have DMARC set up with those instructions or your deliverability will suffer and emails will get blocked.

What is DMARC?

DMARC stands for Domain-based Message Authentication, Reporting, and Conformance. It tells email providers what they should do if your email fails DKIM or SPF authentication. Should they block it, quarantine it, do nothing? You get to decide.

How do I set up DMARC and DKIM?

Reply to this email or reach out to [email protected] and include your reply-to email. We'll send you what you need to install in your DNS records. Each domain provider is different, so you may need to reach out to them for assistance with this. Let us know when you've done this, we'll verify, and you're set! If you're not sure if you've set this up yet, send us your reply-to email and we can check for you.

Where can I learn more?

Click here if you want to learn more about all the new requirements and other ways you can use DMARC to protect and improve your deliverability.

In solidarity,

Obed Ventura

Senior Partner Success Specialist

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