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TradeBriefs Editorial

From the Editor's Desk

To Sell an Unconventional Product, Tell a Compelling Story

Selling original or quirky products is often an uphill battle. But research that involved an analysis of quirky products sold by some 7,000 craft entrepreneurs on Etsy suggests that effective storytelling that helps people relate to such offerings can turn them into successes. This article shares three storytelling techniques that work.

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A Potentially Huge Supreme Court Case Has a Hidden Conservative Backer    
A Potentially Huge Supreme Court Case Has a Hidden Conservative Backer
Other board members include Emily Seidel, the chief executive of Americans for Prosperity, formerly director of special projects for Koch Companies Public Sector, Koch Industries’ lobbying arm; and Kurt Level, the current deputy general counsel at Koch Companies Public Sector.


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98-1: A Single Iowa County Prevented a Trump Shutout in the Caucuses    
98-1: A Single Iowa County Prevented a Trump Shutout in the Caucuses
But turnout fell sharply across the state this year, the lowest since the Republican caucuses in 2000, and urban counties lost thousands of votes. In the end, Ms. Haley fell far short in Iowa’s largest cities, losing by wide margins to Mr. Trump — and sometimes behind Mr. DeSantis — in the counties that include Des Moines, Cedar Rapids, Davenport and Sioux City.






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Coachella 2024 lineup: Lana Del Rey, Doja Cat and Tyler, the Creator to headline in April    
Coachella 2024 lineup: Lana Del Rey, Doja Cat and Tyler, the Creator to headline in April
The music festival is North America’s largest and has already sold all of its 125,000 day tickets. Three-day passes will be available from Friday at 11am PT as part of Coachella’s pre-sale.


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Dolan, Weinstein accused of sexual assault in suit    
Dolan, Weinstein accused of sexual assault in suit
\"That is a puzzling response for the Commissioner to make,\" Wigdor told ESPN. \"No reputable chairperson in corporate America would \'stand by\' and \'wait\' after reading that a federal complaint was filed against one of their executives alleging sexual assault and sex trafficking. The NBA and the NHL for that matter should be no different. We are fully prepared to participate in any fair and unbiased investigation by both commissioners as these allegations are relevant to the integrity and public confidence of the respective leagues.\"




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Trump Signals Plans to Go After Intelligence Community in Document Case    
Trump Signals Plans to Go After Intelligence Community in Document Case
That portrait was in keeping with Mr. Trump’s persistent refrain that the so-called “deep state” has been out to get him nearly from the moment he entered public service. Such allegations have proved politically useful to Mr. Trump even if his evidence in support of them has often been dubious or lacking.


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U.S. to Return Houthis to Terrorism List    
U.S. to Return Houthis to Terrorism List
But the designation also reflects a careful effort to strike a balance, one that protects the flow of desperately needed humanitarian aid to the people of Yemen, who have endured famine, disease and displacement through more than a decade of civil war after the Houthis seized the country’s capital in September 2014.




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Tacoma Officers Cleared in Black Man’s Death Will Get $500,000 Each to Resign    
Tacoma Officers Cleared in Black Man’s Death Will Get $500,000 Each to Resign
Matthew Ericksen, a lawyer for Mr. Ellis\'s family, said in a statement that the agreements with the three men were “perverse.” The former officers have already been paid about $1.5 million in total while being on leave for nearly four years, he said. “Everyone in the community should be upset by this.”


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Need to Know: Davos 2024 — The Zelenskyy edition    
Need to Know: Davos 2024 — The Zelenskyy edition
P.S. It’s time for a new souvenir hat—maybe a Barbie-pink one from the AI House if you’re so inclined. The iconic blue hats from Zurich Insurance, a regular giveaway on the Promenade in years past, aren’t available this year. A sign on the Promenade explains why.




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Tobacco and alcohol fuel surprise inflation rise    
Tobacco and alcohol fuel surprise inflation rise
\"Prices are still rising in the shops, with the average weekly shop £110 more than it was before the last general election, and the average family set to be £1,200 worse off under Rishi Sunak\'s tax plan,\" she said.


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Post Office scandal: The ordinary lives devastated by a faulty IT system    
Post Office scandal: The ordinary lives devastated by a faulty IT system
If you are reading this page and can\'t see the form you will need to visit the mobile version of the BBC website to submit your question or comment or you can email us at [email protected]. Please include your name, age and location with any submission.




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Apple overtakes Samsung as world's biggest phonemaker    
Apple overtakes Samsung as world's biggest phonemaker
The IDC also said the smartphone market is entering a \"very interesting time\", with a growing number of Android-providers splintering the market and customers increasingly prioritising foldable phones and AI capabilities.


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FBI investigate after ex-Abercrombie boss sex claims    
FBI investigate after ex-Abercrombie boss sex claims
The lawsuit alleges that it is likely more than 100 men were sexually abused by Mr Jeffries while he was chief executive and that young men were manipulated \"under the guise of providing them with the modelling opportunity of their dreams - becoming an Abercrombie model\".




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U.K. Inflation Edges Higher, Halting 10-Month Slide    
U.K. Inflation Edges Higher, Halting 10-Month Slide
The situation appears to be changing quite quickly now. Inflation could drop to 2 percent as soon as the spring, around April or May, according to economists at Goldman Sachs, ING, Oxford Economics and elsewhere. That would bring it to the target about a year and a half earlier than the Bank of England recently forecast.


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Airbus Is Pulling Ahead as Boeing’s Troubles Mount    
Airbus Is Pulling Ahead as Boeing’s Troubles Mount
Shares in Airbus, a consortium with factories and offices in several European countries, soared to a record Friday after its chief executive, Guillaume Faury, said the company had won 2,094 orders for new aircraft in 2023, the most in a single year. That includes the popular single-aisle A320neo planes, its main competitor to the 737 Max.




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Do You Have ‘Bookshelf Wealth’?    
Do You Have ‘Bookshelf Wealth’?
This literary look, she went on to say, goes well with pictures hung willy-nilly on the walls, sometimes even partly blocking the shelves, as well as mismatched fabric patterns and a bit of clutter.


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The Crochet Coral Reef Keeps Spawning, Hyperbolically    
The Crochet Coral Reef Keeps Spawning, Hyperbolically
Crochet Coral Reef exhibitions typically have two main components: The Wertheims provide an anchor, of sorts, with works from their collection that they have crocheted over the years. They also incorporate pieces by select skilled international contributors. One is a “bleached reef,” evoking corals stressed by increases in ocean temperature; another, a “coral forest” made from yarn and plastic, laments the debris that pollutes reef systems.




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U.S. Strikes Houthi Targets in Yemen for a Third Time    
U.S. Strikes Houthi Targets in Yemen for a Third Time
“We’re not looking for a war; we’re not looking to expand this,” John F. Kirby, the National Security Council spokesman, told reporters on Tuesday, adding, “We will continue to defend against them and counter them as appropriate.”


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Deadly Iranian Strikes in Iraq and Pakistan Inflame Regional Tensions    
Deadly Iranian Strikes in Iraq and Pakistan Inflame Regional Tensions
“They are contributing to the escalation of regional tensions — and it must stop,” the French Foreign Ministry said in a statement, after the strike on Iraq. Jake Sullivan, President Biden’s national security adviser, also denounced the strike on Iraq.


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Senate Advances Stopgap Bill to Avert a Partial Shutdown    
Senate Advances Stopgap Bill to Avert a Partial Shutdown
It was unclear whether conservatives in the Senate who are opposed to the deal would try to slow its consideration. Senator Mitch McConnell, Republican of Kentucky and the minority leader, signaled his support for the bill.


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Opinion | The Genocide Charge Against Israel Is a Moral Obscenity    
Opinion | The Genocide Charge Against Israel Is a Moral Obscenity
If Israel were trying to commit genocide, it wouldn’t be putting its soldiers at risk or allowing humanitarian relief to arrive from Egypt or withdrawing many of its forces from Gaza. It would simply be killing Palestinians everywhere, in vastly greater numbers, as Germans killed Jews or Hutus killed Tutsis.


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Macron, Promising a More Dynamic France, Vows to Break Taboos    
Macron, Promising a More Dynamic France, Vows to Break Taboos
In a France already troubled by pro-market changes pushed through in Mr. Macron’s first term, which brought unemployment to its lowest level in many years, his promise of renewed deregulation was certain to meet resistance from the many French people attached to a high degree of state-financed social protection.


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ABC Calls Off Next GOP Debate After Nikki Haley Says She Won't Appear Without Trump    
ABC Calls Off Next GOP Debate After Nikki Haley Says She Won't Appear Without Trump
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Clinton Rips Republicans Over Child Food Move: ‘What Is Wrong With These People?’    
Clinton Rips Republicans Over Child Food Move: ‘What Is Wrong With These People?’
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Conservatives Defunded A Public Library — And Things Got Dire    
Conservatives Defunded A Public Library — And Things Got Dire
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Newsmax Interview Gets Weird As Some Guy In His Underwear Wanders In    
Newsmax Interview Gets Weird As Some Guy In His Underwear Wanders In
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Stephen Colbert Gives Republican Voters The Ugliest Truth About Their Own Party    
Stephen Colbert Gives Republican Voters The Ugliest Truth About Their Own Party
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Jimmy Kimmel Spots Most Revealing Moment Of Trump's Iowa Victory Speech    
Jimmy Kimmel Spots Most Revealing Moment Of Trump's Iowa Victory Speech
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Jason Priestley Has A Dirty Secret About Being Brad Pitt's Roommate    
Jason Priestley Has A Dirty Secret About Being Brad Pitt's Roommate
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Club Q Shooter To Plead Guilty To 74 Federal Charges, Including 50 Hate Crimes    
Club Q Shooter To Plead Guilty To 74 Federal Charges, Including 50 Hate Crimes
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Markets getting ahead of themselves on rate cuts and risk being 'self-defeating,' ECB member says    
Markets getting ahead of themselves on rate cuts and risk being 'self-defeating,' ECB member says
\"If we are going to remove some of the restriction that we currently have in place, it will be a very gradual pull back, but not a head over heels pull back,\" he said, adding that more data on wages was needed.


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BP appoints Murray Auchincloss as permanent CEO    
BP appoints Murray Auchincloss as permanent CEO
BP shares dipped 0.8% at the open Wednesday in the wake of the announcement. Kate Thomson remains interim chief financial officer, with the process to make a permanent appointment for the post still ongoing, a BP spokesperson told CNBC by email.


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UK inflation rate surprises with rise to 4%, led by alcohol and tobacco    
UK inflation rate surprises with rise to 4%, led by alcohol and tobacco
Pay growth, a key data point for the Bank, slowed significantly in the three months to the end of November. As inflation is falling faster than that rate, average pay is still growing in real terms.


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Iran warns the U.S. not to 'tie their destiny' to the fate of Israel's Netanyahu    
Iran warns the U.S. not to 'tie their destiny' to the fate of Israel's Netanyahu
In what could fuel a conflagration of the existing conflict, Iran\'s Islamic Revolutionary Guard Corps on Tuesday launched ballistic missiles at what is believed to be Israeli \"spy headquarters\" in northern Iraq, and at \"anti-Iran terror groups\" in Syria.


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OpenAI CEO Sam Altman opens up about being fired by the board: 'Super caught off guard'    
OpenAI CEO Sam Altman opens up about being fired by the board: 'Super caught off guard'
\"I think one of the things that\'s difficult to fix for us about OpenAI is the degree to which our team and the people around us, invest in us or whatever, are committed to this mission,\" Altman said.


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Fujitsu shares drop nearly 4% as its Europe chief says compensating Post Office victims is a 'moral obligation'     
Fujitsu shares drop nearly 4% as its Europe chief says compensating Post Office victims is a 'moral obligation'
However, he also highlighted that Fujitsu is very close to the UK government after its purchase of British computer company ICL in 1998, which supplied computers to the British public sector.


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More than 160 elephants die in Zimbabwe, with many more at risk    
More than 160 elephants die in Zimbabwe, with many more at risk
Zimparks said that it was “on top of the situation when it comes to poaching” of elephants in Zimbabwe. “We have not been losing many animals. In Hwange, we haven’t recorded any poached elephant in the past two years. We need to continue doing law enforcement and patrolling,” said Farawo.


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Santos has scored a legal victory in the battle over its $5.8bn Barossa pipeline. But how significant is it?    
Santos has scored a legal victory in the battle over its $5.8bn Barossa pipeline. But how significant is it?
Neither Santos nor the federal or territory governments have demonstrated how this fits with a plan to cut emissions, or how it marries up with the global commitment at last month’s Cop28 climate summit to transition away from fossil fuels, including gas.


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Sydney complex of 900 new apartments at risk of collapse due to 'serious damage' - watchdog    
Sydney complex of 900 new apartments at risk of collapse due to 'serious damage' - watchdog
However, it would allow residents with outstanding strata debts and mortgages on the 11-year-old building - which has been deemed too expensive for the strata to repair - to walk away from their losses.


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ABC staff shelve plans for immediate industrial action over sacking of journalist Antoinette Lattouf    
ABC staff shelve plans for immediate industrial action over sacking of journalist Antoinette Lattouf
“I can’t say for sure what ABC executives had going on in their mind, but this idea that it is somehow controversial to report what Israel is doing, unquestionably is crazy,” he said. “That’s just not how a news organisation should operate. And it worries me because censoring what Israel is doing doesn’t stop what Israel is doing.”


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Qantas tumbles down rankings of Australia's best brands as Bunnings maintains top spot    
Qantas tumbles down rankings of Australia's best brands as Bunnings maintains top spot
Telstra came in second place, with a brand value drop of only 1% to $13bn. In third place, Commonwealth Bank experienced a 7% drop in brand value to $10.6bn. Coles saw a 9% decrease to $9.8bn.


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Queensland man charged with slavery and torture of deckhands on his fishing boats    
Queensland man charged with slavery and torture of deckhands on his fishing boats
“We believe that there is a very real chance that there are other people out there who may well be complainants in this particularly matter,” he said, later adding the charges ranged from 2020 to 2023 and some people may have not yet come forward due to fear for their lives.


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Russia-Ukraine war live: Belarus proposes new rule to provide for use of nuclear weapons    
Russia-Ukraine war live: Belarus proposes new rule to provide for use of nuclear weapons
Hungary’s prime minister, Viktor Orbán, has said that “if we want to help Ukraine, which I think we need to do, we have to do it in a way that doesn’t harm the EU’s budget”. At least 120 MEPs have signed a petition for Hungary’s voting rights to be suspended because of Orbán’s obstruction of EU processes including the approval of aid to Ukraine. Orbán is close to the Russian president, Vladimir Putin.


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UK water industry's 'urgent' plan to tackle sewage pollution delayed by four months    
UK water industry's 'urgent' plan to tackle sewage pollution delayed by four months
A Water UK spokesperson said: "Water and sewerage companies have submitted their action plans to Defra. Those plans include proposals to invest £11bn between 2025 and 2030, more than triple the current rate, to cut spills from overflows as quickly as possible."


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Global heating pushes mountain goats into more nocturnal lifestyle    
Global heating pushes mountain goats into more nocturnal lifestyle
“Generally census activities are conducted with direct observation during daylight areas … In the future animals will be more active during the night … so we will have to find other techniques to count animals.”


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Israel and Hamas agree deal to send medicine to hostages and Gaza civilians    
Israel and Hamas agree deal to send medicine to hostages and Gaza civilians
“Civilians are getting killed by the Israeli bombings,” said fellow protester Michal Sapri. “It leads to nothing. Our hostages are still there. We’re not going to release them [through] more military power.”


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The Houthis and the Red Sea crisis - podcast    
The Houthis and the Red Sea crisis - podcast
The Guardian is editorially independent. And we want to keep our journalism open and accessible to all. But we increasingly need our readers to fund our work.


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UK inflation rise complicates outlook on interest rates    
UK inflation rise complicates outlook on interest rates
Then again, much-predicted declines in the CPI during February, March and April, taking inflation down to 2% – notwithstanding an escalation of the Middle East conflict and its effect on shipping – could prove financial market bets to be more savvy than they currently look.


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UK inflation unexpectedly rises as cost of tobacco and alcohol increases    
UK inflation unexpectedly rises as cost of tobacco and alcohol increases
Labour’s shadow chancellor, Rachel Reeves, said: “Any rise in inflation is bad news for families who are worse off after 14 years of economic failure. Prices are still rising in the shops, with the average weekly shop £110 more than it was before the last general election, and the average family set to be £1,200 worse off under Rishi Sunak’s tax plan.”




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