John,

Sorry to bother you on a Saturday, but I just wanted to explain a bit more about why our mid-month goal is so important.

Now that we’re in the election year, the stakes are higher than ever. We’re not just building up a war chest, we’re starting to make key investments in research, organizing, and outreach – and that’s expensive! The money we raise now is critical to building a campaign that can win in November. And our race is shaping up to be one of the most important and competitive races in the country.

That all means we can’t lose sight of our goals and deadlines. John, can I count on you to contribute $5 or whatever you can today to help us get back on track before the 16th?

With gratitude & high hopes,

Josh