Join AJC in filling this period of darkness with countless points of light by encouraging and highlighting acts of kindness and decency

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Dear John,

In my family, the highest compliment you can give someone is calling him or her a mensch, Yiddish for “an individual of integrity and honor”—or, put simply, a good person.

As the novel coronavirus (COVID-19) sweeps across the globe, claiming thousands of lives and wreaking havoc on entire societies and on our way of life, many of us have never been more afraid. Yet even in the midst of all the uncertainty, we are seeing countless individuals providing comfort to those in quarantine, reaching out to those most vulnerable and speaking up for groups targeted by hate and xenophobia. In short, the world has never needed “menschiness” more – and many are answering the call.

Today AJC is launching #BeAMensch [link removed], a new campaign to encourage and highlight these acts of kindness and decency, which lift us all up and illuminate the darkness of the current period with countless points of light.

Each day, we’ll be featuring uplifting stories from across America and around the world at AJC.org/BeAMensch [link removed] and on AJC’s Facebook [link removed], Twitter [link removed], and Instagram [link removed] accounts. Although a mensch generally refers to a person, we’ll also be highlighting mensch-y behavior on the part of groups, institutions, organizations, companies, and even countries – anyone, of any gender or background, can be a mensch!

We’ll also be sharing tips on the sorts of things you can do to be a mensch and lend a helping hand—or elbow—during this challenging time.

Here’s how you can participate:

Visit AJC.org/BeAMenschStory [link removed] and submit your own stories of mensch-y behavior. Share your stories of kindness and decency on Facebook [link removed], Twitter [link removed], or Instagram [link removed], using the hashtag #BeAMensch.

Add the #BeAMensch frame [link removed] to your Facebook profile picture and encourage your friends to do the same.

Follow this link to learn how you [link removed], too, can be a mensch, while complying with whatever restrictions may currently be in place wherever you are.

We’re all in this together. #BeAMensch.

With thanks,

Avi Mayer
AJC Managing Director, Global Communications

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AJC’s mission is to enhance the well-being of the Jewish people and Israel, and to advance human rights and democratic values in the United States and around the world.

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