John,

Take Down Tobacco National Day of Action is on April 1st this year. Youth advocates will come together at events across the U.S. to stand up to Big Tobacco, expose the tricks they use to lure kids, and call for change.

Event registration is now open, and it's time to start planning how you'll participate. The first 200 organizers to register will receive free event kits, so don't delay!

Plan an activity to raise awareness, encourage youth to reject tobacco, and urge elected officials to take action to protect kids.

Help expose Big Tobacco by sharing facts with your networks. Make sure to use #TakeDownTobacco and tag us on Instagram, Facebook, X and TikTok.

Check out our Advocacy Action Map for local and national actions you can take now, such as signing petitions or sending emails to policymakers. 

We're on the cusp of ending the sale of menthol cigarettes and flavored cigars – a monumental step to address health inequity and curtail the tobacco industry’s targeting of kids and Black Americans. Meanwhile, communities are moving to end the sale of flavored e-cigarettes that are fueling the youth nicotine addiction crisis. And the federal courts have forced tobacco companies to post signs in stores nationwide telling the truth about their deadly products.

We can’t let up now. Big Tobacco is fighting this progress while running PR campaigns claiming they’re the good guys. But it’s the same lie they’ve been telling for decades.

No event is too big or too small, and no one is too old or too young to participate! Here's a snapshot of the hundreds of events that advocates held for last year's Day of Action:

April 1st will be here before you know it. Let's make this year's Take Down Tobacco National Day of Action the most impactful ever!

Questions? Email [email protected].

Looking forward,

Support youth advocates by donating to the Barrie Fiske Youth Leadership Fund.