Hi John,
I hope your New Year is off to a great start! It's Obed again with some important deliverability news. Starting in February of this year (only 4 weeks from today) Gmail and Yahoo will begin requiring organizations with list sizes over 5,000 to have DMARC authentication (as well as DKIM and SPF) set up on their domain. Read below to find out what this is, what it means, and how you can set it up!
What are the new rules?
Gmail and Yahoo recently announced changes that require organizations with list sizes over 5,000 to send from a domain they own, install DKIM and SPF records, and set up DMARC. Click here to learn more about DKIM and SPF.
You have several options for how to set up DMARC, but email providers are only requiring that you have something (anything!) set up for it. In most cases, you'll want the email provider to do nothing if the email fails authentication, but you'll need to have DMARC set up with those instructions or your deliverability will suffer and emails will get blocked.
What is DMARC?
DMARC stands for Domain-based Message Authentication, Reporting, and Conformance. It tells email providers what they should do if your email fails DKIM or SPF authentication. Should they block it, quarantine it, do nothing? You get to decide.
Who needs to take action?
If you have over 5,000 activists on your list, Gmail and Yahoo will require you to set up DMARC. Your deliverability will suffer if you don't have this set up. If you have less than 5,000 activists on your list, you can ignore this!
How do I set up DMARC and DKIM?
Reply to this email or reach out to [email protected] and include your reply-to email. We'll send you what you need to install in your DNS records. Each domain provider is different, so you may need to reach out to them for assistance with this. Let us know when you've done this, we'll verify, and you're set!
Where can I learn more?
Click here if you want to learn more about all the new requirements and other ways you can use DMARC to protect and improve your deliverability. ?
As always, please reach out if you have any questions. We're excited to help your programs become more effective than ever this year!
