Dear friend,

As we are hours away from ringing in the New Year, I think about all the things EWG plans to do – things we MUST do – in 2024.

Updating Skin Deep®, the Shopper’s Guide to Pesticides in Produce™ and the Tap Water Database and expanding our work on PFAS chemicals are just some of the items on our list. But the fact is, they’re not going to get done if we don’t reach our fundraising goal tonight.

I realize it’s New Year’s Eve and you don’t have sunscreen and pesticides on your mind, but could I ask you to take a minute and think about how EWG has helped you?

If you count on us to help keep your family safe and healthy, please donate right away so we can reach our hourly goal. We’ve calculated that we need 290 individuals to step up with a $15 contribution. Will you be one of them?

And, if you donate before midnight tonight, your gift will be MATCHED by a generous donor, which means it will go twice as far. Your $25 becomes $50, $35 becomes $70, and $150 becomes $300.

The work we do has never been easy, but I’m sorry to say we’re facing some serious headwinds in 2024.

As you can see, we’re up against some pretty powerful forces. These companies have billions of dollars at their disposal to pressure politicians and whitewash their deceitful practices. That’s why we need you to come forward right away.

Now more than ever, we need you by our side, friend. We’re here to protect you, but we can’t do our job without your financial support.

We still haven’t reached our hourly goal, but I’m confident we’ll get there if 290 people make a $15 donation in the next few minutes.

As long as we have incredible supporters like you, I’m hopeful we can achieve real progress in 2024.

Thank you for all you do,

Ken Cook
EWG President and Co-founder