Dear friend,

I don’t want to sound like an alarmist, but I have to be honest with you. We’re dangerously close to not meeting our fundraising goal for 2023.

That’s why I’m writing to you – someone who counts on EWG’s science – on New Year’s Eve, just hours before most people start celebrating. We still need to raise $58,725 before midnight and as of 8 a.m., our numbers aren’t looking good:

According to our records, it looks like you haven’t yet donated to EWG. (Sorry if I missed seeing your gift.)

If you are reading this now, could you take a quick minute to make your first contribution toward our goal of raising $3,915 this hour? If we can get 261 people to give $15, we’ll be able to stay on track.

PLUS, thanks to a generous donor, your gift will be matched dollar for dollar, which means it will go twice as far. Your $25 becomes $50, $35 becomes $70, and $150 becomes $300.

What’s the big deal about missing our goal? Well, simply put, it would mean that we wouldn’t have the money to fund all of the things you count on from EWG, like Skin Deep®, the Shopper’s Guide to Pesticides in Produce™ and the Tap Water Database.

In 2023 – our 30th anniversary year – we conducted groundbreaking research on PFAS, or “forever chemicals,” including the only definitive guide to filters that remove PFAS from drinking water. We exposed the extent of the PFAS contamination in wildlife and sounded the alarm on the PFAS risks associated with freshwater fish consumption.

This kind of knowledge is invaluable. For many, it’s essential to staying healthy. That’s why it’s so important for you to respond to our call and give toward our next hourly goal.

This goal is totally doable, as long as we can get at least 261 people to chip in right away. Will you be one of them? All you need to do is give $15 to help guarantee EWG can keep doing our lifesaving work.

It’s been a tough year, friend. Sometimes it feels like all of the problems we’re facing are just too much to handle. But here’s the good news: Every single one of us really can make a difference.

With a mere $15 donation to EWG today, you can help change the way our country deals with toxic chemicals in our water, food, produce, soil, skincare products, and so much more. Put simply, you can help save lives.

Be a part of the solution and give whatever you can today! Remember, your donation will be MATCHED by a generous donor, so it will go twice as far.

All the best,

Jocelyn Lyle
Executive Vice President, Mission and Partnerships