Dear Friend, I had to reach out to make sure you saw my colleague Donna's previous note. We only have until midnight tomorrow and then this generous Year-End 4X Match Challenge ends. I'm counting on your response to help us meet our goal. Right now, your matching gift status is PENDING, but you can change that with one simple action. If you've been waiting for the right moment to make your first gift in the fight against Alzheimer's disease, this is it. This is an incredible chance to have your first gift make 4X the impact for even more research and care and support, so please join us in this fight for a healthier future by midnight tomorrow. YEAR-END 4X MATCH CHALLENGE: Email: [email protected] Member ID: 22379911 $100,000 4X Gift Challenge: Available Status: Pending (Donate now.) I'm so thankful for the JTMF Foundation and its trustees' amazing commitment to fund this matching gift challenge in honor of loved ones they've lost to Alzheimer's to support local care and support programs and to expand our reach to families in rural communities. I urge you to make the most of their offer before time runs out while it can still be MATCHED 4X, up to a total of $100,000 to support our vision of a world without Alzheimer's disease and all other dementia. Tomorrow's deadline for our Year-End 4X Match Challenge is fast approaching, and we're almost at our goal, but we can't get there without you. Don't let us fall short and miss out on these critical funds — please make your first year-end gift now, before this match challenge ends along with your chance to QUADRUPLE your impact. Friend, I want to extend my best wishes to you for all the coming year will bring. It means so much to have friends and caring partners we can rely on. Your support is appreciated by all of us at the Alzheimer's Association. I extend my gratitude as well on behalf of all the people who may never have the chance to thank you in person but who will benefit from your wonderful generosity. With thanks, Michael Reich Chief Marketing Officer ---------- Forwarded message ---------- From: Donna McCullough, Alzheimer's Association Sent: Friday, December 29, 2023 To: You Subject: Year-end 4X matching gift status -- PENDING

Can we count on your gift before the clock strikes midnight tomorrow?

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Dear Friend, We're only in the first few hours of our Year-End 4X Match Challenge and we're already seeing a tremendous response. But we still need your help to reach our goal, and we need it right now before time runs out on this limited-time offer. Please take part in this amazing opportunity to have your year-end gift go FOUR times as far to support our vision of a world without Alzheimer's disease and all other dementia. There are less than 48 hours left to be part of our Year-End 4X Match Challenge, where your first gift can make 4X the impact on delivering care and support resources and advancing critical research. This opportunity is thanks to the JTMF Foundation, who have generously pledged to quadruple match every dollar we receive — up to an extraordinary $100,000. The trustees of the foundation have chosen to have their gift support local care and support programs and to expand our reach to families in rural communities. They've pledged this incredible gift in honor of loved ones they've lost to Alzheimer's. We haven't reached our challenge goal of $100,000 yet, but I believe we can if you show your support and make your generous first gift now. $100,000 Year-End 4X Match Challenge Status: Email: [email protected] Member ID: 22379911 4X Matching Gift Challenge: Available Status: Pending (Donate now.) Your generous year-end support during our Year-End 4X Match Challenge can go 4X as far — up to a total of $100,000 — to help us move closer toward our goals for the New Year, which include: Enhancing care and support for more than 6 million Americans living with Alzheimer's and the over 11 million family members and friends providing their unpaid care. Accelerating research towards new methods of early detection, treatment, prevention and, ultimately, a cure. Advancing public policy that will increase federal research funding and support those impacted by Alzheimer's. Raising awareness about the importance of early detection and accurate diagnosis. We still have more work to do, and the clock is ticking on this limited-time match challenge. You only have one day left to make your first gift that can quadruple your impact. Friend, thank you for all that you do to help drive our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. I understand the holiday season is busy, filled with gatherings, parties or dinners with family and friends to mark the occasion, but please don't let this incredible, limited-time opportunity pass you by. I look forward to everything we can achieve together in the new year. Cheers to you, and here's to another year of progress we can accomplish together. With thanks, Donna McCullough Chief Mission and Field Operations Officer P.S. Our Year-End 4X Match Challenge is ending in less than 48 hours. Don't miss your chance to QUADRUPLE your impact in the fight against Alzheimer's and all other dementia. Please make your first gift now. Thank you in advance.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office,, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2023 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.