Dear MoveOn member,
2024 will go down in history as the year that America chose democracy or
fascism.
But that history has yet to be written.
What happens in 2024 is up to us. Truly.
What will you tell your grandchildren or friends years from now about what
you did when our country was teetering on the edge of fascism?
I know my answer: I fought like hell to save our democracy.
But I need you right by my side, because it's going to take all of us
coming together to stop Donald Trump and his MAGA movement from taking
over the White House—and never leaving. That's right, never leaving. The
writing is on the wall. Even Republicans know it's true.^1
That's the reality of the situation we face. I hate to have to write this,
but remember, Hitler was initially elected. Please don't doubt the gravity
of the situation our country is in.
So today, I want to ask you to start a monthly donation to MoveOn, because
MoveOn is exceptional at engaging millions of people across the country
and turning them out to vote. But that kind of grassroots organizing must
start now, because talking with voter after voter is expensive, and they
can do it only with our support.
Will you start a $5 monthly gift to MoveOn today? Your
ongoing support will ensure that they have the resources to engage
millions of people to fight Trump's march to fascism and save our
democracy in 2024.
[ [link removed] ]Yes, I'll chip in monthly.
[ [link removed] ]No, I'm sorry, I can't make a monthly donation.
MoveOn showed me a preview of their election plan, and I'm impressed.
MoveOn has spent 25 years honing their work engaging and turning out
voters, and it shows.
Back in 2020, MoveOn piloted a program called "vote tripling," an
innovative voter outreach tactic that engaged individuals to reach out to
three friends or family members to help them make a plan to vote and hold
them accountable for getting to the polls. Data showed that a program like
this was five times more effective than traditional outreach like
phone-banking.
They refined the program in 2022 and focused on what they call "surge
voters," those people who voted for the first time in 2018 or 2020 and who
are likely to make the difference between winning and losing in most
battleground states. In the end, their data showed that more than 50,000
voters cast votes who otherwise would not have turned out. That's HUGE.
And now they are taking that program to the next level, combining their
vote-tripling program with a massive, multitiered voter outreach plan to
get to voters early and keep them engaged all the way through Election
Day.
It's a smart, strategic, data-driven campaign—exactly what I would expect
from MoveOn.
But 2023 was a rough year for fundraising at progressive organizations,
which means that they are starting the year with less funds than they
anticipated and need to quickly catch up to ensure that the MAGA movement
can't steamroll its way back to power.
So I'm asking, with our country on the precipice of fascism and Trump
planning to spend the rest of his days in the White House, please, will
you start a $5 monthly gift to MoveOn to help engage
millions of voters and turn them out to vote? Every single dollar will
help protect our freedom, our country, and our future.
[ [link removed] ]Yes, I'll chip in monthly.
[ [link removed] ]No, I'm sorry, I can't make a monthly donation.
Thanks for all you do.
–Robert Reich
Source:
1. "Liz Cheney says 'there's no question' Trump would refuse to leave
office if elected again," TODAY, December 4, 2023
[link removed]
Want to support MoveOn's work? Book bans have skyrocketed thanks to
right-wing state laws which have forced teachers to remove books from
their classrooms. In response, MoveOn is launching a "Banned Bookmobile,"
filling it with books that the far right has banned, and driving it around
to hand out those books, for free, in highly trafficked areas that will
attract media attention. To keep the Banned Bookmobile up and running into
2024, MoveOn needs your help.
Will you start a monthly gift to power MoveOn's critical work?
[ [link removed] ]Yes, I'll chip in $5 a month.
[ [link removed] ]No, I'm sorry, I can't make a monthly donation.
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