Dear Friend, Did you see my earlier messages? We're in the final hours before our December 4X Match Challenge ends at midnight tonight. I'm really hoping to hear from you, because we still haven't raised the $75,000 we need to unlock this match between now and tonight at midnight. This offer comes to us by a generous donor who wishes to remain anonymous. Their gift will support local ALZ CARES initiative and Community Action networks. Your first gift can have 4X the impact on providing care and support resources and advancing Alzheimer's research. We've yet to achieve this incredible 4X match challenge that could help us start 2024 strong — but you can change that with one simple action. If you've been waiting for the right moment to make your first gift to the fight against Alzheimer's, this is it. Your first gift can make 4X the impact on our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Please join us in this fight before it's too late. Make your year-end gift by midnight tonight, while it can still go 4X as far to help build a more hopeful future. As always, I thank you for everything you do. Sincerely, Michael Reich Chief Marketing Officer ---------- Forwarded message ---------- From: Michael Reich, Alzheimer's Association Sent: Thursday, December 28, 2023 To: You Subject: Please don't wait. Friend: This 4X match offer ends at MIDNIGHT.

Don't let this rare chance to do 4X as much to fight Alzheimer's pass you by.

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Dear Friend, Your support in the fight against Alzheimer's disease means everything. Today, it may mean the difference between meeting our December 4X Match Challenge and having 4X the impact for the more than 6 million people impacted by Alzheimer's — or not. This extraordinary opportunity is brought to us by an anonymous donor who has generously pledged to quadruple match every dollar we receive — up to a total of $75,000. Their gift will support local ALZ CARES initiatives and Community Action Networks. Your support today means you can have QUADRUPLE the impact to help provide care and support and advance critical research. I'm so grateful for your interest in our work, and I hope I can count on you today. Please make your first gift today while you can have 4X the impact on advancing our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. At times like these, it's comforting to be able to turn to friends for help. The truth is, we need you — and we need you now. If we don't meet our $75,000 goal by midnight tonight, I'm afraid that we'll miss out on this limited-time opportunity to make 4X the impact on the fight against this devastating disease. We know how much you care and how deeply you feel for the more than 6 million people in the United States whose memories, independence and lives are being stolen by Alzheimer's. That's why I'm asking you — with the greatest urgency — to join the fight by responding with your first gift right now. It's unusual to have such a powerful 4X matching gift opportunity — so please don't miss out on being part of our December 4X Match Challenge. I look forward to hearing from you within the next few hours. Your first gift before midnight can be quadrupled in impact, and may be tax-deductible. Thank you so much, Michael Reich Chief Marketing Officer P.S. There are just a few more hours to quadruple your impact. Please don't wait one minute longer to make a December 4X Match Challenge gift, while it can still be QUADRUPLE matched to help us fight Alzheimer's today and in the year to come. Thank you for understanding the urgency of this request.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2023 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.