From Christian Heyne, Brady <[email protected]>
Subject re: your triple-matched gift status
Date December 28, 2023 9:12 PM
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Brady's critical year-end deadline is in just a few days, and with so much work to do to free America from gun violence, we cannot miss our $200,000 match goal. Please, friend, will you make a TRIPLE-MATCHED tax-deductible donation right now?

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My commitment to Brady's mission is personal. When I was 19, my mother was killed in a senseless act of gun violence. This was the 18th Christmas morning I woke up on without her joy and laughter filling our home. I learned the hard way that no community — and no family — is safe from gun violence, and as long as the NRA holds power, that won’t change.

But Brady is committed to taking on the gun lobby and saving lives and your support makes it possible. I’m counting on your year-end TRIPLE-MATCHED donation today to ensure that we have the resources to continue our fight in 2024 and beyond. But, we just pulled up your supporter record and this is what we found:

EMAIL: [email protected]
2023 YEAR-END DONATION STATUS: INCOMPLETE
3X MATCH DEADLINE: Dec. 31
MATCH MY GIFT NOW

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Brady is run by gun violence survivors, and we can tell you firsthand that no one expects to suffer the loss and pain that we have — but far too many will be forced to reckon with the dark reality of our country: No one is safe from gun violence until we all are.

That's why I joined Brady and why I am so proud of our work. Together, we are making huge strides in tackling the gun violence epidemic. 

But, friend, our deadline to have all gifts TRIPLED to end gun violence and save lives is coming up fast. We're counting on you to chip in NOW so we can hit our $200,000 match goal, friend: Please, will you give $5 or more now and have every dollar TRIPLED to help Brady continue making lifesaving progress that families need?

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Thank you for all your support — it's people like you who power this movement.

Christian Heyne
Chief Programs and Policy Officer, Brady



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