From Accuracy in Media <[email protected]>
Subject The AIM Report: How our activism has effected change in 2023
Date December 28, 2023 7:12 PM
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Since its inception in 1969, Accuracy in Media has demanded accountability
where no one else would. The AIM team spent 2023 working to maintain that
legacy. Here is a look back on the impact that work has had this year.


Antisemitism Accountability Project


This project has exploded into what may be be the most impactful work in the
history of Accuracy in Media. We found multiple student organizations at
universities across the country blaming Israel for being attacked by terrorists
and defending the actions of Hamas. School administrators refused to hold
students responsible, so AIM stepped in.

We made the public aware of their antisemitic behavior by displaying the
names of leaders of the student organizations on mobile billboards, and
purchasing their names as URLs with profiles explaining what they did, and then
used Search Engine Optimization experts to make sure those pages came up first
when potential employers looked them up.

Since we started holding antisemites accountable, Accuracy in Media has
gained more than $100 million in earned media, including the front page of The
New York Times. The media coverage of our mobile billboards at Columbia alone
was covered CNN, MSNBC, and Fox News in primetime. Our work was also featured
at BBC, The Guardian, The Boston Globe, Inside Edition, and dozens of local TV
stations.

At Harvard, student organizations signed a letter that called Hamas ‘entirely
responsible’ for the Hamas attacks. When we showed up with our truck,
protesters vandalized its screens with spray paint and threw bricks at it. But
since we held them accountable, 10 organizations retracted their signatures
from the letter, and individual signers reached out to apologize and resigned
from their organizations. And several students had job offers revoked. The
president of Harvard announced an antisemitism advisory board to address the
problem.

At Columbia, 20 student organizations signed a similar letter blaming Israel.
Our billboard was met with hostility there as well. The governor of New York
announced a task force to address antisemitism and protect Jews on college
campuses.

At UPenn, the ‘Palestine Writes’ festival hosted known antisemites as
speakers. AIM sent a billboard demanding the resignation of UPenn President Liz
Magill. Since then, Magill has resigned and the governor of Pennsylvania
announced a task force to address antisemitism on college campuses in the state.

AIM has also sent billboards and conducted activism at MIT, Yale, George
Washington University, and City University of New York, and is continuing to
take action on campuses to expose antisemitism wherever it rears its ugly head.




Universal school choice


In pursuit of universal school choice in all 50 states -- in which the money
follows the child -- AIM has sent undercover investigators to school districts
across the country to find out where administrators and educators are lying to
parents and defying state laws.

Since 2021, AIM has investigated public education in 14 states with a
combined population of nearly 150 million Americans. We have targeted
legislators right when school choice legislation is on the table, sending
mobile billboards to display our investigators' findings on loop, and ensure
that they and their staffers and local reporters see what they have uncovered.
We have released so much footage it would be too much for one AIM Report, but
here are some of the highlights:

Our Indiana investigation gained millions of views, was covered on Fox News’
Jesse Watters Primetime, and gained significant local media coverage. Two
public school administrators were suspended after our videos exposed them lying
to parents. And it led to success: Indiana enacted a significant school choice
bill.

AIM's five-part investigation in Ohio had a massive response: more than $6
million in earned media and the legislature enacting a massive universal school
choice bill.

In Nebraska, our investigators captured a radical superintendent bragging that
he would “break the law” if CRT principles were outlawed. We released the
footage while school choice legislation was being considered, and the bill was
signed into law.

After a Democrat switched parties in North Carolina, Republicans gained a
veto-proof majority and began to debate school choice. Accuracy in Media
immediately investigated the state, captured outrageous content, and released
it at a strategic time -- and it worked! North Carolina became the tenth state
to enact universal school choice.

AIM’s investigation into public education in Utah exposed a half-dozen
administrators lying to parents and defying state law. Our investigation gained
1M+ views and got the attention of their attorney general, who launched his own
investigation based on video we captured. Most importantly, school choice
legislation has now been signed into law.



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