Dear John,

If there’s one thing I’ve learned after 50 years in politics, it’s that we cannot make lasting change unless we’re able to persuade people who don’t already agree with us to change their minds — a skill that is in short supply in America these days.

That’s why I’m so excited to tell you about the test results we’ve just gotten back on some of our latest videos.

Over the last several weeks, the team at Inequality Media has been testing a series of new videos aimed at persuading conservatives and independents to support progressive economic policies, like breaking up big corporations in order to raise wages and bring down inflation.

Typically, if a video moves public opinion by two to three points, we call that a win. Five points is huge. Here’s the incredible news: Our latest series of videos are moving the numbers by 10 to 15 points!

Clearly, we’ve tapped into something big here. My hunch is that after two years of rising prices and skyrocketing corporate profits, people are connecting the dots and ready for solutions they might have dismissed in the past.

Whatever the reason, we need to get these videos in front of as many people as humanly possible — and we’re launching a major year-end fundraising drive with a goal of raising $100,000 to fund this work in the year ahead.

Will you make a tax-deductible year-end donation to help power Inequality Media and get our videos in front of as many people as possible?

One of the videos we tested explains how corporate profits — not workers’ wages — have become the primary driver of inflation and how the corporate media systematically under-reports the role of corporations in driving up prices.

That video — which combined data with some incredibly catchy video production by the team at Inequality Media — increased support for our position by 7.6 points overall and by 9.5 points among people who describe themselves as “very conservative.”

Yes, you read that right. Our videos are actually *more* effective at changing the minds of conservatives than with moderates and progressives.

Since we launched Inequality Media nine years ago, we’ve built a massive following across social media, including 1.2 million followers on Instagram, 700,000 on TikTok, 550,000 on YouTube, 1.5 million on X, and millions more on Facebook, Snapchat, and other platforms.

But if we’re only reaching people in a liberal bubble, then what is it really worth? We launched Inequality Media to educate and change minds, and we have proof that it’s working.

Now this is the part I’d really like you to read: if we can meet our year-end fundraising goal and raise $100,000 by midnight on New Year’s Eve, that will provide a massive boost to our ability to get these videos in front of every single American who needs to see them. But we’re relying on donations from you to meet that ambitious target.

So here’s my personal request: Will you make a tax-deductible donation before the end of the year to help power Inequality Media and get our videos in front of as many people as possible?

Thank you for helping us change minds and make a difference in 2024,

Robert Reich
Inequality Media