Start the year off strong with a gift that can have 4X the impact.

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Dear Friend, As we reflect on the year, we have much to be grateful for — and your generosity is at the top of the list. We're so thankful for your passion for our work. And we're looking to the future and the work that lies ahead in the new year. I'm counting on you to make a meaningful difference for the millions of people impacted by this Alzheimer's disease and all other dementias. That's why I want you to be the first to know about our new limited-time match opportunity to QUADRUPLE the power of your year-end gift. I raced to tell you as soon as I heard about this extraordinary opportunity, because our December 4X Match Challenge only lasts for 48 hours. Don't miss your chance to make a gift and have your impact matched 4X, up to a total of $75,000, thanks to a generous donor who wishes to remain anonymous. Their gift will support local ALZ CARES initiatives and Community Action Networks. But the deadline is less than 48 hours away, which is why I'm urging you to make your first gift now while you can have 4X the impact on providing care and support resources and advancing research for the millions affected by this relentless disease. In order to meet this challenge before the December 28 deadline, we need your support. Please make your first gift now to help provide essential care and support services and advance critical research. I hope you have the same sense of hope and urgency that I do for this exceptional opportunity. Our December 4X Match Challenge is a wonderful way to end the year, but it's only available until midnight tomorrow. Your support can have 4X the impact in furthering our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Because of you we're able to: Provide real-time answers and support for people caring for a loved one living with Alzheimer's or another dementia through our free 24/7 Helpline (800.272.3900). Strengthen our commitment to identifying and addressing barriers that may impede members of diverse communities from receiving Alzheimer's education, care and support and to improving treatment for everyone. Advance critical research, moving us closer to a world with Alzheimer's and all other dementia. Whatever you give today can have 4X the impact — up to a total of $75,000 — to help provide even more care and support and advance vital research. Just imagine all the good that can do. We only have until midnight TOMORROW to meet our December 4X Match Challenge — and I'm hopeful that you'll be among the first of our friends to kickstart the momentum toward reaching our $75,000 goal. On behalf of the more than 6 million Americans living with Alzheimer's or another dementia — as well as the over 11 million family members and friends who provide their unpaid care — please take advantage of this special opportunity to quadruple your impact before time runs out.

Join us today while your gift, up to $75,000, can QUADRUPLE in impact.

In a few short days, we'll turn the page on 2023. While we saw great progress this year — thanks to the generosity of our community of supporters — Alzheimer's won't stop. Neither can we. This disease continues to devastate individuals and families as an escalating global public health crisis. It's no exaggeration to say that we urgently need everyone to do everything they can to help push forward critical research and continue to provide essential care and support. Please use these last few days of the year to make an enormous difference in our fight against Alzheimer's — 4X the difference, in fact — by sending any gift you can, while it can still go 4X as far to stand up against Alzheimer's in 2024. Your gift may even be tax-deductible. I hope you'll turn your passion into action with your first-time gift by midnight tomorrow. The opportunity to QUADRUPLE the impact of your gift doesn't come around often, so I eagerly await your response to help us carry the progress of 2023 into the new year in the fight against Alzheimer's. Sincerely, Michael Reich Chief Marketing Officer P.S. Please don't wait any longer. You only have until TOMORROW AT MIDNIGHT to respond — so while you can, make your first gift while it can be matched 4X. I rushed to tell you as soon as I learned about our December 4X Match Challenge. Please hurry to help make the most of this amazing opportunity to quadruple the impact of your gift. Thank you.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2023 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.