Friend,

I hope you’re taking the holiday season to regroup and take some time with your friends and family. It’s important, especially when we think about the fight ahead. 

I know you know this, but I’m going to be repeating it a lot over the course of the next year: 2024 is the year that will decide the future of our democracy in our country. 2024 is the year that we need to defeat Trump for good. 

This is an existential fight and we need as many good pro-democracy folks like you on our side as possible to help win it. That’s why I’d appreciate it if you could pitch in to help us finish off the year strong in the fight against Trump.

We have a lot of good work planned in 2024. And I want you to be aware of it. If you’ve been with us through previous election cycles, you likely know most of our strategy. But even if you’ve been with us in 2020 and 2022, you’re going to see some work that you’ve never seen before.

That’s because 2024 isn’t like any election before. We’re facing a fascist authoritarian movement and normal tactics won’t work. They never have. They never will.

So, to start off, I want you to be ready for more ads and more content hitting Trump where it hurts. We’re not holding anything back here and we’ve got a lot of ammunition scheduled to hit him at the most crucial parts of the cycle. 

The primaries. The GOP nomination convention. And you know we’ll have an October surprise. 

Of course, we’re not just targeting Trump. We’re hitting swing voters, the people who will decide this race in states like Michigan, Wisconsin, and Pennsylvania. We have the dial on those voters just like we have the dial on Trump. 

We know which messages work. You know which messages work; that’s why you support our mission here at The Lincoln Project. 

I’ll be back as we unveil these plans throughout the year, but I want to make sure you’re aware. The fight is on, and we need your help >>

-Reed