 | From the Editor's Desk
How Float used 'customer obsession' to build the right products The first step in figuring out what customers need? Putting yourself in their shoes. It wasn't hard for Rob Khazzam – he'd experienced the problem he needed to solve first-hand.
Before founding Float, which offers expense software and corporate spending cards, Khazzam served as Uber's general manager, first across Central Europe, then in Canada. Even at one of the largest tech companies in the world, he still spent hundreds of thousands of dollars out of his own wallet on corporate purchases, then struggled get reimbursed quickly.
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