Hey there,

I wanted to make sure you saw my team’s email about how we’re tackling our online fundraising goals this month. Over the next few days, people will start going officially offline for the holidays (including myself!) to spend time with family and relax before the New Year.

That means we can’t count on the normal flood of last-minute support in the last few days before our FEC fundraising deadline on December 31st. So we’re adjusting our strategy accordingly, increasing our outreach earlier in the month than we normally do. With every campaign and store in the country sending out emails, we are doing our best to hit our goals.

I’m writing because I would really love to earn your support as we wrap up 2023 and head into the 2024 election year. Your support would be a help to ensuring we reach our goals and continue building the strongest campaign possible.

Thank you,

Elissa Slotkin

---------- Begin forwarded message ---------
From: ElissaSlotkin.org
Subject: Our December roadmap
To: [email protected]

Team, It’s hard to believe, but we are fully in December: Towns across Michigan are decorated with twinkling lights, local businesses are filled with gifts, and it feels like holiday parties are back to pre-COVID levels.

Add it all up, and it’s fully the holiday season. But that also means something else: We are quickly approaching our final FEC deadline before the 2024 election year officially kicks off.

We know what the hustle and bustle of the holidays means: These emails will get opened less and less as the month goes on. Here on Team Slotkin, we’re realists, so we wanted to walk you through our shift in plans.

As we’ve outlined before, every year candidates running for federal office face four official quarterly fundraising deadlines – March 31, June 30, September 30, and December 31. After these deadlines pass, we are legally required to report how much money we’ve raised and the number of donations we receive. We will have to file our fourth quarter report on January 31, 2024.

Once we file our report, our fundraising numbers will be made public and political insiders, reporters, and our opponents will use it as a metric to gauge our strength as we enter the election year.

Typically, we break down a large quarterly goal by month, then break those goals down by weeks. Usually, we plan on raising 25% of our money in October, 25% in November, and 50% in December. But here’s the catch: We raise about 70% of our monthly goal in the last two weeks of the month – as urgency ramps up around the deadline.

With the holidays in December, we have to be much more strategic in how we’re raising – the earlier in the month, the better, because it helps us offset the steep decline in fundraising as people go offline for the holidays.

So, how do you fit into this? Well, the majority of our individual contributions come through emails like this one. And if everyone reading this gave $3 now, we’d certainly be on track to hit our December goal before our FEC deadline this month.

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Thank you,

Team Slotkin

PAID FOR BY ELISSA SLOTKIN FOR MICHIGAN

P.O. Box 4145
East Lansing, MI 48826

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Elissa Slotkin served in the Central Intelligence Agency and the Department of Defense. Use of her job titles and photographs during service do not imply endorsement by the Central Intelligence Agency OR the Department of Defense.