Friend, I wanted to follow up and make sure you saw my colleague Donna's message earlier. As she mentioned, your chance to make a gift to our Holiday 3X Match won't last long. I'm so grateful that you're a part of our Alzheimer's Association community, and I believe you care deeply about our cause. This 3X match is the perfect opportunity to join the fight with a holiday gift that can have TRIPLE the impact on our fight to end Alzheimer's disease. I can't thank the JTMF Foundation enough for their amazing commitment to fund this Holiday 3X Match in honor of loved ones they've lost to Alzheimer's and to support local care and support programs and expand our reach to families in rural communities. I urge you to make the most of their offer before time runs out on December 26, while it can still be TRIPLE-MATCHED, up to a total of $250,000. Holiday 3X Match Status: Email: [email protected] Member ID: 22379911 $250,000 Holiday 3X Match Challenge: Available Status: Pending (Donate now.) Will you help us make the most of this tremendous Holiday 3X Match while your first gift can still go 3X as far to support our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support? Thank you again for giving help and hope to so many affected by Alzheimer's this holiday season, and all year long. With thanks, Michael Reich Chief Marketing Officer ---------- Forwarded message ---------- From: Donna McCullough, Alzheimer's Association Sent: Thursday, December 21, 2023 To: You Subject: ⏱️Don't wait — our Holiday 3X Match won't be around long.

Make a holiday gift that can go three times as far in the fight against Alzheimer's.

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Dear Friend, I want to take a moment to reflect during this festive but hectic time and express my heartfelt gratitude for the incredible generosity I've seen this year — and to ask you to open your heart today to the millions of families affected by Alzheimer's disease and all other dementia. Your first gift to our Holiday 3X Match can make TRIPLE the impact on our efforts to promote early detection and accurate diagnosis while we continue providing essential care and support and advancing critical research efforts to find a cure for this relentless disease. This limited time triple-match opportunity comes from the JTMF Foundation, who has generously pledged to match every dollar we receive — up to an extraordinary $250,000. The trustees of the foundation have chosen to have their gift support local care and support programs and expand our reach to families in rural communities, in honor of loved ones they've lost to Alzheimer's. But please hurry, this opportunity ends on December 26. By joining the fight this holiday season, you can help us continue enhancing the lives of countless families facing the challenges of Alzheimer's. In 2023, we celebrated a monumental achievement — a remarkable $100 million investment into research initiatives. This substantial commitment demonstrates the momentum we are building in dementia research. If you've been waiting for the right time to make your first gift, we urge you to donate today. Our investments today will lead to breakthroughs tomorrow and we need your help right now. Are you ready to be part of this incredible TRIPLE match challenge? Will you help us spread more hope, strengthen our community and make a meaningful impact this giving season? Please say you'll make your first gift today, while it can still achieve 3X the impact. You'll help us promote early detection and accurate diagnosis along with providing care and support and advancing critical research efforts to find a cure for this relentless disease. Everyone deserves a joy-filled holiday season with family and friends — one of hope and togetherness. We must fight harder than ever to support those affected by Alzheimer's and ensure they can cherish the precious moments they deserve. Your gift can bring 3X the help and hope to those facing Alzheimer's during the holidays and all year long. As we all prepare to make our holiday plans, I invite you to share the spirit of the season with families affected by Alzheimer's. On behalf of the millions of people who need our help, I'm asking you to please make the most of our Holiday 3X Match, while your first gift can go 3X as far in the fight against this disease. With gratitude, Donna McCullough Chief Mission and Field Operations Officer P.S. This generous Holiday 3X Match won't last much longer. Please don't wait to TRIPLE the impact of your first gift. I hope I can count on you in this critical time to further our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Thank you.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2023 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.