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Gen Z cares more than any other generation about how much money their romantic partner has, survey shows. It's a sign of their economic plight - Fortune   

Everyone who has gone through an awkward phase has heard the old refrain, “It’s what on the inside that counts.” Sage advice, but it might need a cynical addendum: “It’s what’s in the inside of your wallet that counts.”

That’s if you ask more than a third of Americans, who say they value financial compatibility more than physical or intellectual compatibility, per Northwestern Mutual’s latest wave of its 2023 Planning & Progress Study, which surveyed more than 2,700 people. Aligning on money is all the more pressing for younger generations, who are earlier on in their relationships and careers—nearly half (49%) of Gen Zers view financial compatibility as more important than physical compatibility. That’s compared to 40% of millennials, 35% of Gen Xers, and 30% of baby boomers. 

It’s more complicated than just searching for good looks or riches; it’s a sign of younger generations’ economic experiences. Finances have long been a stressor for couples, from sharing a bank account to negotiating housework around who is the primary breadwinner to just spending in general. But it becomes all the more urgent when people feel financially insecure. While data indicates a strong economy, many Americans are still reeling from inflation, layoff and recession fears, socioeconomic turmoil, and the pandemic. 

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