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Indivisibles, 

Have you had a chance to pick up your copy of “The Persuaders” by Anand
Giridharadas yet? If you have, [ [link removed] ]join us on Thursday January 25, 2024 at
4pm ET for a discussion of the book with author Anand Giridharadas.

[ [link removed] ]Powering Progress Book Club

This event is just the beginning of our Powering Progress campaign’s new
5-part communication skills training series, Persuasion to Power. 

As Indivisibles gear up for a big season of building power and achieving
progressive wins, it’s important that we focus on the conversation and
messaging tactics that can help us cut through the extremist noise,
energize our base, and persuade the uncertain.

“The Persuaders” helps us do just that. At its core, the book advocates
for creating accessible pathways for folks on the fence to engage with
progressive issues. It emphasizes the power of pursuing shared objectives
rather than fixating on our differences. 

This approach not only strengthens our movement but also opens up
opportunities for massive mobilization and education nationwide. Our goal
is to focus on further enhancing and applying our persuasion and
communication skills so that we can bring more people into our shared
vision for the future. 

With this in mind, we have three small asks of you to officially kick off
our Persuasion to Power series: 

 1. [ [link removed] ]Join us on January 25 at 4pm ET for an event featuring “The
Pursuaders” author Anand Giridharadas in conversation with Indivisible
co-founder Ezra Levin as they discuss the book's core ideas and
navigating the stakes of persuasion. 
 2. If you’re currently reading the book and have questions, [ [link removed] ]jot your
questions down on this form, and the author, Anand Giridharadas, will
try to answer them at the book discussion. 
 3. [ [link removed] ]Host your own book club to discuss the book (The first 25 groups
who register an event get customized Powering Progress Book Club
shirts!). We have created [ [link removed] ]this book club toolkit that has all you
need and more to host a successful event. If you want to host an event
in person and rent out a meeting space with snacks, [ [link removed] ]use this
reimbursement form and we will cover up to $200 for your contributions
to the book club. 

We hope you’ll join us as we become stronger, more confident messengers
with persuadable individuals who align with Indivisible's values but are
vulnerable to right-wing narratives, including racialized dog-whistle
rhetoric that can sway them away from progressive ideals.

Wondering what other educational opportunities we’ll be offering? Here is
an outline of how we plan to use our Persuasion to Power series:

* Part 1: The Big Picture of Persuasion: Author Anand Giridharadas will
join us for a talk about the core ideas of his book and the ways we
can grapple with the stakes of persuasion at a big picture level,
hosted with Indivisible co-founder Ezra Levin.
* Part 2: Know Your Audience: Join us for a conversation on how to
assess and adjust our communication approaches based on the person
we’re talking to and how closely they already align with our goals.
* Part 3: Combating Disinformation through Education in Persuasion
Conversations: Do you find yourself often struggling with how to
effectively push back on the spread of disinformation? Join the Truth
Brigade community to learn pragmatic, evidence-based strategies for
effective disinfo-busting conversations, both casual and intentional,
and leave with the confidence to bring people along with us.
* Part 4: Move Them to Your Side -- Intro to Deep Canvassing: Deep
canvassing is a proven, research-based method for organizing
conversations that persuade people and create long lasting change of
hearts and minds. Join Indivisible for a training on the basics of
this conversation method.
* Part 5: Use Words That Win: Learn about the ongoing work of the
[ [link removed] ]Research Collaborative, who study the most effective framing on
progressive issues to ensure the most people will listen. 

We are super excited about Persuasion to Power, and we hope you’ll join us
on this adventure as we dive into the world of persuasion and
communication to shape a future that aligns with what we all believe in.
We need your help, and [ [link removed] ]we can't wait to see you on January 25 for our
first event!

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