LULAC Joins OraPharma and Alex Rodriguez to Raise Awareness for Gum Disease

Dear LULAC Familia,

We have some thrilling news that is bound to bring smiles to millions of Latinos across the United States and Puerto Rico. LULAC is joining forces with OraPharma, a leading specialty pharmaceutical company dedicated to supporting the oral health of our community, to raise awareness for gum disease. The partnership includes LULAC’s involvement in an exciting new initiative called “Cover Your Bases,” which features patient ambassador and World Series Champion, Alex Rodriguez, affectionately known as ARod. Our mission is clear – to combat gum disease, a condition affecting more than 65 million Americans, with an exceptionally high prevalence amongst Latinos. Our mouths serve as a gateway to overall health, and it's high time we tackle this issue head-on.

LULAC, in collaboration with OraPharma and ARod, aims to inspire you and everyone in your circle to learn more about gum disease and how to improve oral health. Gum disease is a bacterial infection that manifests itself through noticeable symptoms like bleeding during or after brushing and the presence of red or swollen gums. We must engage in open conversations about this concern because gum disease may be linked to an increased risk of other chronic conditions throughout the body, including diabetes and cardiovascular disease, both of which can disproportionately affect the Hispanic community.

Rest assured, LULAC is wholeheartedly committed to partnering with OraPharma and ARod in this nationwide educational outreach campaign to ensure our loved ones receive the care they need. ARod himself knows firsthand the importance of early detection. "Fortunately, my dentist diagnosed my gum disease early,” said Rodriguez. “By sharing my story, I hope to inspire more people to speak with their dentists, especially considering the higher prevalence of gum disease in men and within the Latino community.”

Many people think that a good oral hygiene routine of brushing and flossing can treat gum disease, but that’s not the case – gum disease can happen to anyone. For individuals with gum disease, it is important to explore comprehensive management options.

The “Cover Your Bases” campaign aims to help fight gum disease through awareness and education, and we invite you to join us on this journey to promote oral health awareness and improve the well-being of our community. It's time to rally together, share our stories, and embrace the power of education. Let's ensure that every Latino in the United States and Puerto Rico has the knowledge.

Get ready for an exciting and dynamic campaign that will unite us all in the fight against gum disease. With ARod and OraPharma, we will “Cover Your Bases” and keep our community smiling!

In solidarity,

Domingo Garcia
LULAC National President

ORA.0108.USA.23 11/23

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About LULAC
The League of United Latin American Citizens (LULAC) is the nation’s largest and oldest civil rights volunteer-based organization that empowers Hispanic Americans and builds strong Latino communities. Headquartered in Washington, DC, with 1,000 councils around the United States and Puerto Rico, LULAC’s programs, services and advocacy address the most important issues for Latinos, meeting critical needs of today and the future. For more information, visit www.LULAC.org.