The Pivot Profits Have Already Been Made - Bloomberg | Apple’s 2024 Will Be About Moving Beyond the iPhone - Bloomberg | Are Your Ads Funding Disinformation? - HBR | London’s resilience is a lesson to policymakers everywhere - The Economist

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The Pivot Profits Have Already Been Made - Bloomberg

The Federal Reserve changed things last week — or at the very least, brought them a long way forward. That doesn’t mean that it got things wrong, or that most investors disagree with the core message that the war on inflation has been won, and so the next move in rates (with only the slightest of caveats) would be downward.

The problem is that if you had already deployed assets on that basis, the market has moved to meet you. Shifts in asset prices that we might have expected by the end of next year have been concluded. If this applies to you, then you’ve made a nice profit in both stocks and bonds over the last few weeks, but your opinion has already been priced in by markets — when core inflation is still double the US target, and when rate cuts haven’t started. This is a better problem than for those who weren’t so confident that inflation was beaten. They’ve missed out, which everyone fears. Entering the market will have to be done at a fair price, not a cheap one.

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Apple’s 2024 Will Be About Moving Beyond the iPhone - Bloomberg

The iPhone will take a back seat to Apple’s wearables business in 2024, with the Vision Pro, watch and AirPods getting more attention. Also: The company goes to war against iMessage on Android; Google loses to Epic Games in its fight over app store policies; visionOS is fast approaching; and the first iOS 17.3 beta test brings security updates for thwarting thieves.

Apple Inc. is getting ready for a busy 2024 — with a bit of a twist. While the iPhone has been the center of the company’s product strategy for more than 15 years, the coming year will put the focus on... everything else.

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Are Your Ads Funding Disinformation? - Harvard Business Review

The global digital advertising industry is estimated to be $600 billion and growing. While Facebook and other social media sites are popular for advertising, much of the campaign spend dedicated to the internet is distributed across millions of websites and apps, and there’s little oversight and moderation from the adtech companies that monetize them. As advertisers handed off day-to-day operations to a bewilderingly complex digital advertising supply chain, companies often don’t know where their ads are ending up — including on sites that spew disinformation and hate-speech. This represents an acute reputational risk at a time when consumers are increasingly making buying decisions based on personal values and brand associations. Companies need to take three steps: check your ad campaigns, avoid brand safety technology, and demand cash refunds.

How much of your company’s ad budget funds disinformation? You might believe the answer to be “none.” After all, most reputable brands don’t actively seek to run ads alongside conspiracy theorists, white supremacists, and troll farms. Unfortunately, that’s no guarantee. If you’re not routinely auditing your programmatic ad buys or partnering directly with the websites you want to run ads on, it’s highly likely that — by default — your brand is directly contributing to the disinformation economy.

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London’s resilience is a lesson to policymakers everywhere - The Economist

In 2012 London could claim to be the world’s pre-eminent city. The Olympics had given it a showcase. Despite the financial crisis, globalisation was still just about in vogue and cosmopolitan London was its emblem. Since then, it has been hit by a series of blows. Brexit signalled that Britain was turning inwards and made its capital a less attractive place for businesses. Covid-19 raised big questions for cities everywhere; workers in central London are in the office on average for just 2.3 days per week. Over the past decade some of the most powerful currents in Western politics—anti-globalisation, fear of immigration, the fetishisation of manufacturing—have turned against London.

London has had rough spells before: a long one after the Romans left, and another in the early 18th century when its population stagnated because of mass addiction to gin. By the end of the 1980s the city’s population had fallen from a pre-war peak of 8.6m to just 6.7m. The blows of the past decade might seem like another turning-point.

Instead London is doing pretty well, as our Briefing this week describes. Its economy has weathered Brexit far better than other parts of the country. Tourism has almost returned to pre-pandemic levels. London’s population, which dipped again during the pandemic, is projected to hit 10m by 2040. The volume of new office construction hit record levels in the third quarter of 2023. It is not, and has never been, a nice place to be poor but it remains an engine of social mobility: children receiving free school meals in the capital are much more likely to go to university than their peers elsewhere in Britain.

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