2023 Monitoring the Future survey shows encouraging declines in youth e-cigarette use

Truth Initiative

Dec. 15, 2023

2023 Monitoring the Future survey shows encouraging declines in youth e-cigarette use and increased risk perception among high school students

The findings shared in the 2023 Monitoring the Future Survey (MTF) are encouraging, highlighting notable decreases in e-cigarette use among high school students. The data show a significant decline from 27.3% to 23.2% among 12th graders and from 20.5% to 17.6% among 10th graders in the past year. Meanwhile, 8th grade use remained relatively stable at 11.4%.

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“I’m assuming it has a minty taste”: Young smokers’ reactions to ads for new non-menthol cigarettes in California and Massachusetts

Young adult smokers overwhelmingly felt that ads and packaging for new cigarettes like Camel Crisp, Newport Non-Menthol, and Kool Blue primed smokers to expect minty- or menthol-flavored cigarettes, according to qualitative research by Truth Initiative®. Participants in the focus group discussions perceived that the ads would appeal to young people and new smokers, raising concerns that the products may help recruit new users to a life-long nicotine addiction.

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3 important things to know about quitting nicotine during times of stress

Nicotine addiction – whether through smoking or vaping – can increase stress levels, and quitting nicotine can improve mental health. Stress can present challenges for people who want to quit nicotine, but these challenges are manageable, especially if you know the facts about nicotine and stress. Here are three important things to keep in mind about quitting nicotine during times of stress.

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This week in tobacco policy news

Hawaii County, Hawaii – The Policy Committee on Health, Safety & Well Being approved a bill that would prohibit the sale of all flavored tobacco products in Hawaii County if and when a state law that preempts localities from regulating or restricting the sale and use of tobacco products is overturned or suspended. The full county council will now consider the bill.
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San Francisco, California - The city filed a lawsuit against three online tobacco retailers for violating San Francisco’s ordinance prohibiting the sale of flavored tobacco products and e-cigarettes.
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