Alzheimer's doesn't take a holiday break. Neither can we.

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Dear Friend, The holidays should be a time of laughter, joy and cheer. But for families facing Alzheimer's disease or another dementia, what should be such a special time can bring sadness, stress and isolation. Today, I have an urgent request for you: please help bring everyone impacted by this disease more help and hope during the holidays — and all year long — by making the most of a limited-time opportunity to make your first gift that can go TWICE as far. This tremendous offer comes from the JTMF Foundation, who have generously pledged to match every dollar we receive — up to an extraordinary $150,000. The trustees of the foundation have chosen to have their gift support local care and support programs and to expand our reach to families in rural communities, in honor of loved ones they've lost to Alzheimer's. I didn't waste a second reaching out to you because this $150,000 2X Match Challenge only lasts a few short days. If we are to meet this challenge before the December 18 deadline, we need your support now. I'm so grateful for everyone who has done so much to help. I hope I can count on you today while you can DOUBLE the impact of your gift as we strive to provide essential care and support while advancing promising Alzheimer's research. In the giving spirit of the season, I'm asking you to please help us do even more by making the most of our $150,000 2X Match Challenge. Friend, Alzheimer's doesn't pause for the holidays — and the relentless toll it takes on families can feel all the more heartbreaking this time of the year. Many loved ones feel alone because they can no longer take part in cherished traditions. Caregivers feel the added stress of trying to balance safety and well-being with the season's hectic demands. For anyone who has lost someone to Alzheimer's, the holidays can bring sadness of what once was. That's why we need to continue being here to support everyone impacted by this devastating disease. And that's why I'm asking you to show your solidarity during this season of hope, giving and community by making your first gift while it can make twice the impact. We're counting on you to help us continue to be there for families when they need us. Please say that you'll join the fight with a gift that can achieve 2X more in the fight against Alzheimer's today. Don't wait. Make your year-end gift while it can double in impact. The clock is ticking. You only have a few days to make a gift that can DOUBLE your impact. Please act now, while your generosity can go twice as far to advance our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Thank you from the bottom of my heart for making the season a little brighter. In shared commitment, Donna McCullough Chief Mission and Field Operations Officer P.S. I wrote this as soon as I got the news about our limited-time $150,000 2X Match Challenge. I hope you will respond to my urgent request and make your first gift before December 18 while it can still go 2X as far in the fight against Alzheimer's. Your gift may even be tax-deductible, so please give now.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2023 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.