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If you're having trouble viewing this email, you can see it online, https:/=
/api.neonemails.com/emails/content/FUvyJLOmWDyVzNJ4oZTzc5O1n4tGKocZOguwp0x3=
RJA=3D.
Google is playing whack-a-mole with bad ad placements. Here=E2=80=99s the p=
roof.


It looks like Google is finally giving advertisers a dollop of transparency=
about search ads, letting them see if their brand appeared on about 30 uns=
afe sites in their search partner network.

Too bad we=E2=80=99ve found even more ads on previously unreported unsafe s=
ites.

After a massive report from Adalytics exposed the search giant=E2=80=99s li=
ttle-known practice of serving search ads on websites featuring everything =
from hardcore pornography to disinformation, we published proof that it was=
still happening over a week later.

Less than 24 hours after our report, Google stopped serving ads on both the=
adult website and the Iranian website we flagged (but is still putting ads=
on Breitbart).

Now Google is giving advertisers a scintilla of transparency: They=E2=80=99=
ll be able to check a list of about 30 sites found in the Adalytics report =
to see if their ads were served there, AdExchanger reported Wednesday.

Too bad Google=E2=80=99s effort here is useless accountability theatre that=
fails to address its core problem of unsafe inventory. How do we know this=
?

Because we just found that the company is still serving ads on websites tha=
t definitely break its publisher policies:


AnarakiElectric.bizna(.)ir

This website says it=E2=80=99s based in Iran =E2=80=94 which means it=E2=80=
=99s almost certainly sanctioned and directly in contradiction of Google=E2=
=80=99s statement that its products are =E2=80=9Cnot available=E2=80=9D to =
Iranian publishers.

Here are the brands we found advertised on this website:

The Official U.S. Mint

This is a United States government website advertising on a website that=E2=
=80=99s almost certainly sanctioned.



The Anti-Defamation League

The ADL is a Jewish advocacy group that fights antisemitism. It=E2=80=99s a=
lso a vocal supporter of Israel. Iran, meanwhile, is said to help Hamas.



Charlie Banana

This is a Procter & Gamble company selling reusable cloth diapers.



One day after we documented these ads being run on the site, it was seeming=
ly removed from GSP and no longer serves advertisements. Is Google finally =
starting to do inventory control on sites that aren=E2=80=99t discovered by=
third parties? Why were these sites in Google=E2=80=99s inventory in the f=
irst place? Will it let advertisers know if their ads ran on these other un=
safe sites Google is quietly purging? We=E2=80=99ve got a lot of questions.
FreeForumZone(.)Sexy

As the =E2=80=9C.sexy=E2=80=9D suggests, this website is =E2=80=9CR=E2=80=
=9D rated. Just above its Google search ads, it advertised animated adult c=
ontent =E2=80=94 which runs afoul of Google=E2=80=99s no sexually explicit =
content rule.

We found some familiar ads served up on this site.

The Church of Jesus Christ Latter-day Saints



GLAAD


Google is playing catch-up

At this point, you might be asking: how is this all happening? We broke it =
down in-depth here.

But in short, third-party websites that use Google=E2=80=99s search widget =
can become part of Google=E2=80=99s Search Partner Network (GSP), which let=
s Google place search ads on results inside individual sites.

Advertisers are automatically opted into having their ads placed through GS=
P, and if they=E2=80=99re using Performance Max, there=E2=80=99s no opt-out=
of the GSP at all (at least, there wasn=E2=80=99t until the Adalytics repo=
rt forced Google to add that option temporarily).

Google obligates those third-party websites to follow its publisher policie=
s, which say you can=E2=80=99t use it to monetize sexual content, unreliabl=
e and harmful claims, and content published in sanctioned countries.

But as we=E2=80=99ve shown, multiple GSP publishers break these rules =E2=
=80=94 and Google serves ads on them anyway.
Does Google even know what=E2=80=99s in its inventory?

Google is screwing this up. It only seems to deal with its toxic inventory =
after others (like us!) flag it to them.

It=E2=80=99s like a terrible game of whack-a-mole. For every publisher-poli=
cy-busting website it bashes away, another one pops up.

That=E2=80=99s because these websites are the symptom of a much bigger prob=
lem: Google is offering its products to websites that break its own publish=
er policies. Not only does this risk funding websites that brands want noth=
ing to do with, but it also puts their reputations on the line.

And thanks to Google=E2=80=99s lack of transparency, we have no idea how wi=
despread this problem is. We=E2=80=99re also getting worried Google doesn=
=E2=80=99t know, either.

Because if Google is only willing to let advertisers look at the handful of=
problematic sites Adalytics reported on, does Google itself even have the =
capacity to allow advertisers to do a full audit of the final destination o=
f their ads?

Adalytics included its methodology in its report. If Google really wants to=
root out all the adult content, disinformation, and Iranian sites from its=
GSP inventory, the company could dig into the problem itself.

So why does that responsibility seem to fall to everyone but Google?
Google needs to stop hiding its inventory from advertisers

Google doesn=E2=80=99t provide advertisers with any itemized data so they c=
an audit their spend on GSP. Even if Google did fork over this data, indivi=
dual sites can=E2=80=99t be blocked.

All this points to one clear issue: Google isn=E2=80=99t holding itself acc=
ountable. Giving advertisers a short list of sites =E2=80=94 that reportedl=
y only goes back six weeks =E2=80=94 isn=E2=80=99t enough.

So it looks like it=E2=80=99s up to all of us. Here=E2=80=99s what you can =
do to protect your brand:

Support calls for Google=E2=80=99s adtech monopoly to be dismantled

Pressure Google to make products like GSP =E2=80=9Copt in=E2=80=9D rather t=
han =E2=80=9Copt out=E2=80=9D

Opt out of GSP. Call Google at 1-866-246-6453 if you can=E2=80=99t.

Make sure you=E2=80=99re opted out of GSP on Performance Max and Universal =
App Campaigns =E2=80=94 and if you can=E2=80=99t, stop using them.

Let=E2=80=99s see how long it takes Google to yank the new sites we=E2=80=
=99ve listed from its search ad inventory this time. And maybe some others =
we haven=E2=80=99t reported on yet.

Hugs,

Claire & Nandini

This email was sent to [email protected]. Click here to [link removed]
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<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CRM_News_Header.png" alt=3D"CRM_=
News_Header.png" width=3D"600" align=3D"center" style=3D"outline: none; tex=
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<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
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left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><h3 st=
yle=3D"padding: 0; margin: 0; Margin: 0; text-align: left; line-height: 130=
%; color: inherit; word-wrap: normal; font-weight: 400; margin-bottom: 10px=
; Margin-bottom: 10px; font-size: 28px; font-family: Montserrat, Verdana, s=
ans-serif;"><strong><span style=3D"font-size: 20pt;"><span class=3D"discuss=
ion-level-1 discussion-id-2fc1586c-c263-434a-a7b1-bca9d354c515 notion-enabl=
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n-id-7590eeca-4c3a-494e-9aeb-7dc164151ec1 notion-enable-hover" data-token-i=
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=80=99s the proof.<br></span></span></span></strong></h3></th>=20
</tr>=20
</tbody>
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;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">It looks like =
Google is finally giving advertisers a dollop of transparency about search =
ads, letting them see if their brand appeared on about 30 unsafe sites in t=
heir search partner network.</p> <p style=3D"color: #3c4144; font-family: a=
rial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin:=
0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10p=
x; Margin-bottom: 10px;">Too bad we=E2=80=99ve found <strong>even more</str=
ong> ads on previously unreported unsafe sites.</p> <p style=3D"color: #3c4=
144; font-family: arial,helvetica,sans-serif; font-weight: 400; padding: 0;=
margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5;=
margin-bottom: 10px; Margin-bottom: 10px;">After <a href=3D"[link removed]
onemails.com/emails/tracking/click-link/FUvyJLOmWDyVzNJ4oZTzc5O1n4tGKocZOgu=
wp0x3RJA=3D/Y8ppmIMy9vfX98zUKSyX3q3KDgI9dsKS8-eUTxG7CnE=3D" style=3D"color:=
#0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-ali=
gn: left; line-height: 1.5;">a massive report from Adalytics</a> exposed th=
e search giant=E2=80=99s little-known practice of serving search ads on web=
sites featuring everything from hardcore pornography to disinformation, <a =
href=3D"[link removed]
NJ4oZTzc5O1n4tGKocZOguwp0x3RJA=3D/Y8ppmIMy9vfX98zUKSyX3gGzqVjvCF3h33zn1AjUU=
PY=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit=
; padding: 0; text-align: left; line-height: 1.5;">we published proof that =
it was <em>still</em> happening over a week later.</a></p> <p style=3D"colo=
r: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; padd=
ing: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heigh=
t: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Less than 24 hours after=
our report, Google stopped serving ads on both the adult website and the I=
ranian website we flagged (but is still putting ads on Breitbart).</p> <p s=
tyle=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weigh=
t: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt=
; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Now <a href=
=3D"[link removed]
ZTzc5O1n4tGKocZOguwp0x3RJA=3D/Y8ppmIMy9vfX98zUKSyX3tqedyCOX9Uf-ObmDPDwLn0=
=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; =
padding: 0; text-align: left; line-height: 1.5;">Google is giving advertise=
rs a scintilla of transparency</a>: They=E2=80=99ll be able to check a list=
of about 30 sites found in the Adalytics report to see if their ads were s=
erved there, AdExchanger reported Wednesday.</p> <p style=3D"color: #3c4144=
; font-family: arial,helvetica,sans-serif; font-weight: 400; padding: 0; ma=
rgin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; ma=
rgin-bottom: 10px; Margin-bottom: 10px;">Too bad Google=E2=80=99s effort he=
re is useless accountability theatre that fails to address its core problem=
of unsafe inventory. How do we know this?</p> <p style=3D"color: #3c4144; =
font-family: arial,helvetica,sans-serif; font-weight: 400; padding: 0; marg=
in: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; marg=
in-bottom: 10px; Margin-bottom: 10px;">Because we just found that the compa=
ny is <em>still</em> serving ads on websites that definitely break its publ=
isher policies:</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word=
-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CMA_Google_minefield_web.jpg" al=
t=3D"CMA_Google_minefield_web.jpg" width=3D"600" align=3D"center" style=3D"=
outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-=
width: 100%; clear: both; display: block; margin: 0 auto; Margin: 0 auto; f=
loat: none; text-align: center; height: auto;"><!--[if mso]></center><![end=
-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><h2 id=
=3D"anarakielectricbiznair" style=3D"padding: 0; margin: 0; Margin: 0; text=
-align: left; line-height: 130%; color: inherit; word-wrap: normal; font-we=
ight: 400; margin-bottom: 10px; Margin-bottom: 10px; font-size: 30px; font-=
family: Montserrat, Verdana, sans-serif;"><span style=3D"font-size: 18pt;">=
<strong>AnarakiElectric.bizna(.)ir</strong></span></h2> <p style=3D"color: =
#3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; padding=
: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: =
1.5; margin-bottom: 10px; Margin-bottom: 10px;">This website says it=E2=80=
=99s based in Iran =E2=80=94 which means it=E2=80=99s almost certainly sanc=
tioned and directly in contradiction of <a href=3D"[link removed]
om/emails/tracking/click-link/FUvyJLOmWDyVzNJ4oZTzc5O1n4tGKocZOguwp0x3RJA=
=3D/Y8ppmIMy9vfX98zUKSyX3sVORXOL6PV024iCWKaSbPU=3D" style=3D"color: #0074d9=
; text-decoration: none; font-weight: inherit; padding: 0; text-align: left=
; line-height: 1.5;">Google=E2=80=99s statement that its products are =E2=
=80=9Cnot available=E2=80=9D</a> to Iranian publishers.</p> <p style=3D"col=
or: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Here are the brands we =
found advertised on this website:</p> <p style=3D"color: #3c4144; font-fami=
ly: arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Ma=
rgin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom=
: 10px; Margin-bottom: 10px;"><strong>The Official U.S. Mint</strong></p> <=
p style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-we=
ight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 1=
2pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">This is a=
United States government website advertising on a website that=E2=80=99s a=
lmost certainly sanctioned.</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word=
-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/googlefolo5.png" alt=3D"googlefo=
lo5.png" width=3D"600" align=3D"center" style=3D"outline: none; text-decora=
tion: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; =
display: block; margin: 0 auto; Margin: 0 auto; float: none; text-align: ce=
nter; height: auto;"><!--[if mso]></center><![end-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><strong>The An=
ti-Defamation League</strong></p> <p style=3D"color: #3c4144; font-family: =
arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin=
: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10=
px; Margin-bottom: 10px;">The ADL is a Jewish advocacy group that fights an=
tisemitism. It=E2=80=99s also a vocal supporter of Israel. Iran, meanwhile,=
<a href=3D"[link removed]
DyVzNJ4oZTzc5O1n4tGKocZOguwp0x3RJA=3D/Y8ppmIMy9vfX98zUKSyX3mTDUMOCFIFgDGCSI=
C3REIE=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inh=
erit; padding: 0; text-align: left; line-height: 1.5;">is said to help Hama=
s</a>.</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word=
-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/googlefolo4.png" alt=3D"googlefo=
lo4.png" width=3D"600" align=3D"center" style=3D"outline: none; text-decora=
tion: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; =
display: block; margin: 0 auto; Margin: 0 auto; float: none; text-align: ce=
nter; height: auto;"><!--[if mso]></center><![end-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><strong>Charli=
e Banana</strong></p> <p style=3D"color: #3c4144; font-family: arial,helvet=
ica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-al=
ign: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-b=
ottom: 10px;">This is a Procter &amp; Gamble company selling reusable cloth=
diapers.</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word=
-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/googlefolo3.png" alt=3D"googlefo=
lo3.png" width=3D"600" align=3D"center" style=3D"outline: none; text-decora=
tion: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; =
display: block; margin: 0 auto; Margin: 0 auto; float: none; text-align: ce=
nter; height: auto;"><!--[if mso]></center><![end-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">One day after =
we documented these ads being run on the site, it was seemingly removed fro=
m GSP and no longer serves advertisements. Is Google finally starting to do=
inventory control on sites that <em>aren=E2=80=99t</em> discovered by thir=
d parties? Why were these sites in Google=E2=80=99s inventory in the first =
place? Will it let advertisers know if their ads ran on these other unsafe =
sites Google is quietly purging? We=E2=80=99ve got a lot of questions.</p><=
/th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><h2 id=
=3D"freeforumzonesexy" style=3D"padding: 0; margin: 0; Margin: 0; text-alig=
n: left; line-height: 130%; color: inherit; word-wrap: normal; font-weight:=
400; margin-bottom: 10px; Margin-bottom: 10px; font-size: 30px; font-famil=
y: Montserrat, Verdana, sans-serif;"><span style=3D"font-size: 18pt;"><stro=
ng>FreeForumZone(.)Sexy</strong></span></h2> <p style=3D"color: #3c4144; fo=
nt-family: arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin=
: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin=
-bottom: 10px; Margin-bottom: 10px;">As the =E2=80=9C.sexy=E2=80=9D suggest=
s, this website is =E2=80=9CR=E2=80=9D rated. Just above its Google search =
ads, it advertised animated adult content =E2=80=94 which runs afoul of Goo=
gle=E2=80=99s no sexually explicit content rule.</p> <p style=3D"color: #3c=
4144; font-family: arial,helvetica,sans-serif; font-weight: 400; padding: 0=
; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px;">We found some familiar ads ser=
ved up on this site.</p> <p style=3D"color: #3c4144; font-family: arial,hel=
vetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text=
-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margi=
n-bottom: 10px;"><strong>The Church of Jesus Christ Latter-day Saints</stro=
ng></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word=
-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/googlefolo2.png" alt=3D"googlefo=
lo2.png" width=3D"600" align=3D"center" style=3D"outline: none; text-decora=
tion: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; =
display: block; margin: 0 auto; Margin: 0 auto; float: none; text-align: ce=
nter; height: auto;"><!--[if mso]></center><![end-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><strong>GLAAD<=
/strong></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word=
-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/googlefolo1.png" alt=3D"googlefo=
lo1.png" width=3D"600" align=3D"center" style=3D"outline: none; text-decora=
tion: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; =
display: block; margin: 0 auto; Margin: 0 auto; float: none; text-align: ce=
nter; height: auto;"><!--[if mso]></center><![end-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><h2 id=
=3D"google-is-playing-catch-up" style=3D"padding: 0; margin: 0; Margin: 0; =
text-align: left; line-height: 130%; color: inherit; word-wrap: normal; fon=
t-family: Montserrat,Verdana,sans-serif; font-weight: 400; margin-bottom: 1=
0px; Margin-bottom: 10px; font-size: 30px;"><strong><span style=3D"font-siz=
e: 18pt; font-family: Montserrat, Verdana, sans-serif;">Google is playing c=
atch-up</span></strong></h2> <p style=3D"color: #3c4144; font-family: arial=
,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; =
text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; M=
argin-bottom: 10px;">At this point, you might be asking: how is this all ha=
ppening? <a href=3D"[link removed]
UvyJLOmWDyVzNJ4oZTzc5O1n4tGKocZOguwp0x3RJA=3D/Y8ppmIMy9vfX98zUKSyX3lb3ZKgXr=
38ERJqNXVLVCr8=3D" style=3D"color: #0074d9; text-decoration: none; font-wei=
ght: inherit; padding: 0; text-align: left; line-height: 1.5;">We broke it =
down in-depth here</a>.</p> <p style=3D"color: #3c4144; font-family: arial,=
helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; t=
ext-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Ma=
rgin-bottom: 10px;">But in short, third-party websites that use Google=E2=
=80=99s search widget can become part of Google=E2=80=99s Search Partner Ne=
twork (GSP), which lets Google place search ads on results inside individua=
l sites.</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">Advertisers are automatically opted into having their ads placed throu=
gh GSP, and if they=E2=80=99re using Performance Max, there=E2=80=99s no op=
t-out of the GSP at all (at least, there wasn=E2=80=99t until the Adalytics=
report <a href=3D"[link removed]
vyJLOmWDyVzNJ4oZTzc5O1n4tGKocZOguwp0x3RJA=3D/bYZUtZjEj07yft2GDi3iWkqULnVLRT=
qXOALiKOzZ0eY=3D" style=3D"color: #0074d9; text-decoration: none; font-weig=
ht: inherit; padding: 0; text-align: left; line-height: 1.5;">forced Google=
to add that option temporarily</a>).</p> <p style=3D"color: #3c4144; font-=
family: arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0=
; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bo=
ttom: 10px; Margin-bottom: 10px;">Google obligates those third-party websit=
es to follow its publisher policies, which say you can=E2=80=99t use it to =
monetize sexual content, unreliable and harmful claims, and content publish=
ed in sanctioned countries.</p> <p style=3D"color: #3c4144; font-family: ar=
ial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: =
0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px=
; Margin-bottom: 10px;">But as we=E2=80=99ve shown, <strong>multiple</stron=
g> GSP publishers break these rules =E2=80=94 and Google serves ads on them=
anyway.</p> <h2 id=3D"does-google-even-know-what%E2%80%99s-in-its-inventor=
y" style=3D"padding: 0; margin: 0; Margin: 0; text-align: left; line-height=
: 130%; color: inherit; word-wrap: normal; font-family: Montserrat,Verdana,=
sans-serif; font-weight: 400; margin-bottom: 10px; Margin-bottom: 10px; fon=
t-size: 30px;"><strong><span style=3D"font-family: Montserrat, Verdana, san=
s-serif; font-size: 18pt;">Does Google even know what=E2=80=99s in its inve=
ntory?</span></strong></h2> <p style=3D"color: #3c4144; font-family: arial,=
helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; t=
ext-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Ma=
rgin-bottom: 10px;">Google is screwing this up. It only seems to deal with =
its toxic inventory after others (like us!) flag it to them.</p> <p style=
=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 4=
00; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; li=
ne-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">It=E2=80=99s lik=
e a terrible game of whack-a-mole. For every publisher-policy-busting websi=
te it bashes away, another one pops up.</p> <p style=3D"color: #3c4144; fon=
t-family: arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin:=
0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-=
bottom: 10px; Margin-bottom: 10px;">That=E2=80=99s because these websites a=
re the symptom of a much bigger problem: Google is offering its products to=
websites that break its own publisher policies. Not only does this risk fu=
nding websites that brands want nothing to do with, but it also puts their =
reputations on the line.</p> <p style=3D"color: #3c4144; font-family: arial=
,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; =
text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; M=
argin-bottom: 10px;">And thanks to Google=E2=80=99s lack of transparency, w=
e have no idea how widespread this problem is. We=E2=80=99re also getting w=
orried Google doesn=E2=80=99t know, either.</p> <p style=3D"color: #3c4144;=
font-family: arial,helvetica,sans-serif; font-weight: 400; padding: 0; mar=
gin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; mar=
gin-bottom: 10px; Margin-bottom: 10px;">Because if Google is only willing t=
o let advertisers look at the handful of problematic sites Adalytics report=
ed on, does Google itself even have the capacity to allow advertisers to do=
a full audit of the final destination of their ads?</p> <p style=3D"color:=
#3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; paddin=
g: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height:=
1.5; margin-bottom: 10px; Margin-bottom: 10px;">Adalytics <a href=3D"https=
://api.neonemails.com/emails/tracking/click-link/FUvyJLOmWDyVzNJ4oZTzc5O1n4=
tGKocZOguwp0x3RJA=3D/bYZUtZjEj07yft2GDi3iWixO_u6tcFdzaHitG7oWKbo=3D" style=
=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0=
; text-align: left; line-height: 1.5;">included its methodology in its repo=
rt</a>. If Google <strong>really</strong> wants to root out all the adult c=
ontent, disinformation, and Iranian sites from its GSP inventory, the compa=
ny could dig into the problem itself.</p> <p style=3D"color: #3c4144; font-=
family: arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0=
; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bo=
ttom: 10px; Margin-bottom: 10px;">So why does that responsibility seem to f=
all to everyone but Google?</p> <h2 id=3D"google-needs-to-stop-hiding-its-i=
nventory-from-advertisers" style=3D"padding: 0; margin: 0; Margin: 0; text-=
align: left; line-height: 130%; color: inherit; word-wrap: normal; font-fam=
ily: Montserrat,Verdana,sans-serif; font-weight: 400; margin-bottom: 10px; =
Margin-bottom: 10px; font-size: 30px;"><span style=3D"font-size: 18pt; font=
-family: Montserrat, Verdana, sans-serif;"><strong>Google needs to stop hid=
ing its inventory from advertisers</strong></span></h2> <p style=3D"color: =
#3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; padding=
: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: =
1.5; margin-bottom: 10px; Margin-bottom: 10px;">Google doesn=E2=80=99t prov=
ide advertisers with any itemized data so they can audit their spend on GSP=
. Even if Google did fork over this data, individual sites can=E2=80=99t be=
blocked.</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans=
-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 1=
0px;">All this points to one clear issue: Google isn=E2=80=99t holding itse=
lf accountable. Giving advertisers a short list of sites =E2=80=94 <a href=
=3D"[link removed]
ZTzc5O1n4tGKocZOguwp0x3RJA=3D/bYZUtZjEj07yft2GDi3iWmQNrome7kQpBntome9zk40=
=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; =
padding: 0; text-align: left; line-height: 1.5;">that reportedly only goes =
back six weeks</a> =E2=80=94 isn=E2=80=99t enough.</p> <p style=3D"color: #=
3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; padding:=
0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1=
.5; margin-bottom: 10px; Margin-bottom: 10px;">So it looks like it=E2=80=99=
s up to all of us. Here=E2=80=99s what you can do to protect your brand:</p=
>=20
<ul style=3D"list-style-position: inside; Margin: 0 0 10px 0=
; padding: 0 0 0 10px;">=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">Support calls for Google=E2=
=80=99s adtech monopoly to be dismantled</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">Pressure Google to make pro=
ducts like GSP =E2=80=9Copt in=E2=80=9D rather than =E2=80=9Copt out=E2=80=
=9D</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">Opt out of GSP. Call Google=
at 1-866-246-6453 if you can=E2=80=99t.</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">Make sure you=E2=80=99re op=
ted out of GSP on Performance Max and Universal App Campaigns =E2=80=94 and=
if you can=E2=80=99t, stop using them.</li>=20
</ul> <p style=3D"color: #3c4144; font-family: arial,helveti=
ca,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-ali=
gn: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bo=
ttom: 10px;">Let=E2=80=99s see how long it takes Google to yank the new sit=
es we=E2=80=99ve listed from its search ad inventory this time. And maybe s=
ome others we haven=E2=80=99t reported on yet.</p> <p style=3D"color: #3c41=
44; font-family: arial,helvetica,sans-serif; font-weight: 400; padding: 0; =
margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; =
margin-bottom: 10px; Margin-bottom: 10px;">Hugs,</p> <p style=3D"color: #3c=
4144; font-family: arial,helvetica,sans-serif; font-weight: 400; padding: 0=
; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px;">Claire &amp; Nandini</p></th>=
=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row end-row-footer" style=3D"border-spacing: 0; =
border-collapse: collapse; vertical-align: top; text-align: left; padding: =
0; position: relative; width: 100%; display: table; margin: 0; Margin: 0; b=
ackground-color: #F7F6EE; font-family: arial,helvetica,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-bottom: 24px; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #A8A29E; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#A8A29E" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: ari=
al,helvetica,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: ari=
al,helvetica,sans-serif; font-weight: 400; text-align: left; font-size: 12p=
t; line-height: 1.5; margin: 0 auto; Margin: 0 auto; padding-top: 24px; pad=
ding-bottom: 24px; word-break: break-word; width: 564px; padding-left: 24px=
; padding-right: 24px; border-collapse: collapse; padding: 0;">=20
<center style=3D"width: 100%; min-width: 532px;"> <a href=3D=
"[link removed]
c5O1n4tGKocZOguwp0x3RJA=3D/bYZUtZjEj07yft2GDi3iWp_v29rUlka918amKY4ua_0=3D" =
target=3D"_blank" style=3D"color: #0074d9; text-decoration: none; font-weig=
ht: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 5px; M=
argin: 5px;" title=3D"Facebook"> <img class=3D"email-icon" width=3D"24" src=
=3D"[link removed]" bord=
er=3D"0" alt=3D"Facebook" style=3D"outline: none; text-decoration: none; -m=
s-interpolation-mode: bicubic; max-width: 100%; clear: both; margin: 0 auto=
; Margin: 0 auto; float: none; text-align: center; border: none; display: i=
nline; margin-top: 8px; margin-bottom: 8px; width: auto; object-fit: none; =
height: auto;"> </a> <a href=3D"[link removed]
click-link/FUvyJLOmWDyVzNJ4oZTzc5O1n4tGKocZOguwp0x3RJA=3D/bYZUtZjEj07yft2GD=
i3iWqrF8tGXKI2LHSKVDMzLgIk=3D" target=3D"_blank" style=3D"color: #0074d9; t=
ext-decoration: none; font-weight: inherit; padding: 0; text-align: left; l=
ine-height: 1.5; margin: 5px; Margin: 5px;" title=3D"Instagram"> <img class=
=3D"email-icon" width=3D"24" src=3D"[link removed]
il/lighticons/Instagram.png" border=3D"0" alt=3D"Instagram" style=3D"outlin=
e: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width:=
100%; clear: both; margin: 0 auto; Margin: 0 auto; float: none; text-align=
: center; border: none; display: inline; margin-top: 8px; margin-bottom: 8p=
x; width: auto; object-fit: none; height: auto;"> </a> <a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/FUvyJLOmWDyVzNJ4oZTzc5O1n4tGKo=
cZOguwp0x3RJA=3D/bYZUtZjEj07yft2GDi3iWkwRHqzD-z4RDXRz18EmDCk=3D" target=3D"=
_blank" style=3D"color: #0074d9; text-decoration: none; font-weight: inheri=
t; padding: 0; text-align: left; line-height: 1.5; margin: 5px; Margin: 5px=
;" title=3D"LinkedIn"> <img class=3D"email-icon" width=3D"24" src=3D"https:=
//neonstatic.s3.amazonaws.com/email/lighticons/LinkedIn.png" border=3D"0" a=
lt=3D"LinkedIn" style=3D"outline: none; text-decoration: none; -ms-interpol=
ation-mode: bicubic; max-width: 100%; clear: both; margin: 0 auto; Margin: =
0 auto; float: none; text-align: center; border: none; display: inline; mar=
gin-top: 8px; margin-bottom: 8px; width: auto; object-fit: none; height: au=
to;"> </a> <a href=3D"[link removed]
/FUvyJLOmWDyVzNJ4oZTzc5O1n4tGKocZOguwp0x3RJA=3D/bYZUtZjEj07yft2GDi3iWhdZx00=
VppDlzoaEitowolI=3D" target=3D"_blank" style=3D"color: #0074d9; text-decora=
tion: none; font-weight: inherit; padding: 0; text-align: left; line-height=
: 1.5; margin: 5px; Margin: 5px;" title=3D"Twitter"> <img class=3D"email-ic=
on" width=3D"24" src=3D"[link removed]
s/Twitter.png" border=3D"0" alt=3D"Twitter" style=3D"outline: none; text-de=
coration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: bo=
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Google is playing whack-a-mole with bad ad placements. Here’s the proof.


It looks like Google is finally giving advertisers a dollop of transparency about search ads, letting them see if their brand appeared on about 30 unsafe sites in their search partner network.

Too bad we’ve found even more ads on previously unreported unsafe sites.

After a massive report from Adalytics exposed the search giant’s little-known practice of serving search ads on websites featuring everything from hardcore pornography to disinformation, we published proof that it was still happening over a week later.

Less than 24 hours after our report, Google stopped serving ads on both the adult website and the Iranian website we flagged (but is still putting ads on Breitbart).

Now Google is giving advertisers a scintilla of transparency: They’ll be able to check a list of about 30 sites found in the Adalytics report to see if their ads were served there, AdExchanger reported Wednesday.

Too bad Google’s effort here is useless accountability theatre that fails to address its core problem of unsafe inventory. How do we know this?

Because we just found that the company is still serving ads on websites that definitely break its publisher policies:


AnarakiElectric.bizna(.)ir

This website says it’s based in Iran — which means it’s almost certainly sanctioned and directly in contradiction of Google’s statement that its products are “not available” to Iranian publishers.

Here are the brands we found advertised on this website:

The Official U.S. Mint

This is a United States government website advertising on a website that’s almost certainly sanctioned.



The Anti-Defamation League

The ADL is a Jewish advocacy group that fights antisemitism. It’s also a vocal supporter of Israel. Iran, meanwhile, is said to help Hamas.



Charlie Banana

This is a Procter & Gamble company selling reusable cloth diapers.



One day after we documented these ads being run on the site, it was seemingly removed from GSP and no longer serves advertisements. Is Google finally starting to do inventory control on sites that aren’t discovered by third parties? Why were these sites in Google’s inventory in the first place? Will it let advertisers know if their ads ran on these other unsafe sites Google is quietly purging? We’ve got a lot of questions.
FreeForumZone(.)Sexy

As the “.sexy” suggests, this website is “R” rated. Just above its Google search ads, it advertised animated adult content — which runs afoul of Google’s no sexually explicit content rule.

We found some familiar ads served up on this site.

The Church of Jesus Christ Latter-day Saints



GLAAD


Google is playing catch-up

At this point, you might be asking: how is this all happening? We broke it down in-depth here.

But in short, third-party websites that use Google’s search widget can become part of Google’s Search Partner Network (GSP), which lets Google place search ads on results inside individual sites.

Advertisers are automatically opted into having their ads placed through GSP, and if they’re using Performance Max, there’s no opt-out of the GSP at all (at least, there wasn’t until the Adalytics report forced Google to add that option temporarily).

Google obligates those third-party websites to follow its publisher policies, which say you can’t use it to monetize sexual content, unreliable and harmful claims, and content published in sanctioned countries.

But as we’ve shown, multiple GSP publishers break these rules — and Google serves ads on them anyway.
Does Google even know what’s in its inventory?

Google is screwing this up. It only seems to deal with its toxic inventory after others (like us!) flag it to them.

It’s like a terrible game of whack-a-mole. For every publisher-policy-busting website it bashes away, another one pops up.

That’s because these websites are the symptom of a much bigger problem: Google is offering its products to websites that break its own publisher policies. Not only does this risk funding websites that brands want nothing to do with, but it also puts their reputations on the line.

And thanks to Google’s lack of transparency, we have no idea how widespread this problem is. We’re also getting worried Google doesn’t know, either.

Because if Google is only willing to let advertisers look at the handful of problematic sites Adalytics reported on, does Google itself even have the capacity to allow advertisers to do a full audit of the final destination of their ads?

Adalytics included its methodology in its report. If Google really wants to root out all the adult content, disinformation, and Iranian sites from its GSP inventory, the company could dig into the problem itself.

So why does that responsibility seem to fall to everyone but Google?
Google needs to stop hiding its inventory from advertisers

Google doesn’t provide advertisers with any itemized data so they can audit their spend on GSP. Even if Google did fork over this data, individual sites can’t be blocked.

All this points to one clear issue: Google isn’t holding itself accountable. Giving advertisers a short list of sites — that reportedly only goes back six weeks — isn’t enough.

So it looks like it’s up to all of us. Here’s what you can do to protect your brand:

Support calls for Google’s adtech monopoly to be dismantled

Pressure Google to make products like GSP “opt in” rather than “opt out”

Opt out of GSP. Call Google at 1-866-246-6453 if you can’t.

Make sure you’re opted out of GSP on Performance Max and Universal App Campaigns — and if you can’t, stop using them.

Let’s see how long it takes Google to yank the new sites we’ve listed from its search ad inventory this time. And maybe some others we haven’t reported on yet.

Hugs,

Claire & Nandini

This email was sent to [email protected]. Click here to [link removed].