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TradeBriefs Editorial

From the Editor's Desk

The Elusive Green Consumer

Companies that introduce sustainable offerings face a frustrating paradox: Most consumers report positive attitudes toward eco-friendly products and services, but they often seem unwilling to follow through with their wallets. The authors have been studying how to encourage sustainable consumption for several years, performing their own experiments and reviewing research in marketing, economics, and psychology.

Continued here


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Israel says operation against Hamas could last months as heavy fighting reported across Gaza    
Israel says operation against Hamas could last months as heavy fighting reported across Gaza
The draft resolution to be voted on mirrors the language of the one that was blocked at the security council. General assembly resolutions are not binding but carry political weight and reflect global views.










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