You want more Tucker Carlson?
If you do, pony up $9 a month and you can get all the Tucker you want with his new streaming service called, appropriately enough, the Tucker Carlson Network.
If you’re keeping track at home, the past year has been a whirlwind for the conservative-talking, conspiracy-floating, Trump-loving (and sometimes hating) host. He was on top at Fox News. Then he was fired. He posted videos on X. And now he’s starting his own streaming service.
And it looks like he will still have his hand in various pies.
The Wall Street Journal’s Isabella Simonetti and Keach Hagey wrote, “Tucker Carlson Network, whose logo resembles a red pill, costs $9 a month — or $72 for a year — and will initially be solely available through Carlson’s website. Some of the content is available without a subscription and will be ad-supported, while some interviews and monologues will be available exclusively to subscribers, who will have access to that content without ads.”
Simonetti and Hagey added, “Carlson will continue to post the service’s free content on X. His media company will also launch a new podcast, ‘The Tucker Carlson Podcast,’ which will feature audio versions of that content. Carlson’s team is exploring distributing the service through streaming-TV apps independently and through X, one of the people said.”
So why now and why him? Carlson posted a video saying “something big is coming.” It doesn’t take a TV executive or political expert to know that now, a year before the 2024 presidential election, would be a good time to launch something new in the TV-political commentary sphere. Carlson said the “big media companies won’t help” — a not-so-veiled shot at places such as CNN and even his old employer, Fox News.
Carlson dramatically warned, “Suddenly everything seems at stake — control of the world, and your soul.”
Oh my.
Carlson told Megyn Kelly on her podcast/satellite show, “I want to wake up and say to myself, ‘You can say whatever you want,’”
An unfiltered Carlson, not reigned in by any bosses, sounds incredibly alarming.
Carlson added, “I'm going to tell the unadorned truth — I hope gently and in the least offensive way as I possibly can. But I'm going to tell the truth until the day I die.”
The next question is, will people watch him?
There’s no question Carlson used to have a dedicated audience. He has 11 million followers on X, but getting X followers is free. He was regularly Fox News’ most-watched prime-time show. Before he was fired this year, Carlson averaged about 3.2 million viewers. But most of those viewers were already paying for cable. Will they now be willing to pay another nine bucks a month?
If so, they will get a variety of shows. There’s “The Tucker Carlson Encounter,” which will feature long-form interviews. He already has the right’s favorite rocker, Kid Rock, and has-been golfer John Daly as guests on that show.
Then there will be “Tucker Carlson Uncensored,” a monologue-type show; “Tucker Carlson Films,” which will produce documentaries; and “Ask Tucker Carlson,” where Tucker will answer viewer questions. And there will be other productions, as well.
If Carlson was the only conservative voice out there, this would seem like a worthwhile venture. But aren’t there plenty of other right-leaning opinion shows and hosts, most notably on Fox News, that make Carlson’s network a longshot? And he has competition. Besides Kelly, there are others found on streaming services: Glenn Beck and Bill O’Reilly, and on and on.
Media Matters’ Matt Gertz wrote, “Fox still has the advantage of audience inertia — many fans have been watching for years and are simply used to keeping their television tuned to the network all day or turning it on for the prime-time shows.”
In the conservative world, Carlson is special. But is he nine-dollars-a-month special?
Gertz wrote, “Carlson is the newest member of what I call the ‘Fox News diaspora’ of network stars-turned-competitors. His streaming service is another entrant in an increasingly crowded field of right-wing outlets helmed by former Fox figures, all seeking the approval, money, and time of the same audience traditionally dominated by the right-wing outlet.”
Gertz notes that Carlson could be boosted by hosting his pal Donald Trump, who might even consider Carlson as a running mate.
Gertz wrote, “If Trump once again tries to subvert American democracy, and Carlson and other members of the Fox diaspora come to his aid, how will Fox respond? The question answers itself.”
A personal note
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