Jack, I'll keep this short: Daily Kos has survived difficult times because of the generous support of our readers and activists donating a few dollars at a time.
Some twenty years ago, when Daily Kos first started, we relied primarily on advertising revenue to cover our budget expenses. However, those days are long gone, and will likely never return. Big Tech behemoths like Google, Facebook, and Amazon are sucking up an ever-growing share of advertising dollars, and even controlling access to advertising revenue.
Over the years–in particular the past two years–Daily Kos has relied more and more on our fundraising efforts to make ends meet. In fact, those grassroots donations make up 60% of our overall revenue. We literally can't survive without you.
That's why I am writing to you today: Daily Kos needs to raise $210,302 by the end of the year. Can you support our ongoing work with a donation of $5 or more today?
DONATE
Thank you for all you do,
Amanda McKay, Daily Kos
Jack, in Daily Kos's twenty-plus year history, 2023 will stand out as our most financially difficult year.
At the beginning of the year we faced some hard choices. We were forced to make budget cuts and other changes in hopes that we could move forward on a more financially sustainable path.
Unfortunately, throughout the year, advertising revenue continued to decline, often missing forecasted projections. We are surviving rough times because of lower than projected expenses and, most importantly, the continued generosity of our readers and activists donating a few dollars at a time. Those donations really added up and helped us continue to produce the quality of content and effective actions you expect from us.
As we start to close out the year and look ahead to 2024, we know that we will likely continue to be plagued by low advertising revenue. However, we cannot lose sight of our mission, especially in such a critical election year: Daily Kos exists to deliver progressive news and fight for democracy by giving our readers and activists the information and resources needed to create impactful change.
Daily Kos still needs to raise $236,204 to close the books on 2023. Jack, help us be prepared for what is ahead of us with a donation of $5 today.
DONATE
Thank you for all you do,
Amanda McKay, Daily Kos
If you wish to donate by mail instead, please send a check to Daily Kos, PO Box 70036, Oakland, CA, 94612. Contributions to Daily Kos are not tax deductible.
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