Hi John,

I was hoping to quickly catch you today to share something new with you.

As you may know, Human Coalition’s online donation pages changed earlier this year. That’s because the organization has transitioned to a new tool called Fundraise Up to handle all our online donations.

Fundraise Up comes with many features that make donating online easier and more convenient for you. What you may not know is that it also includes the option for you to easily donate stocks.

Now, I know that donating stock may sound complicated. But Fundraise Up makes the process incredibly smooth. I’ll quickly walk you through it …

You just go to www.humancoalition.org/Stock-Donation and follow these easy steps:

Select your brokerage account provider (TD Ameritrade, Fidelity, etc.)
Search for the stock symbol of the stock you’re donating (AAPL, for example).
Select the number of shares you’re donating.
Add your personal information.
Add your mailing address.
Digitally sign your stock donation.
Confirm you’re the sole owner of the account OR input co-owner information
Review and then submit your stock donation

Stock transfers are usually initiated on the same day. However, it may take up to 14 days to complete depending on your brokerage firm. We’ll keep you updated throughout the process, so you’ll never be left guessing on the status of your donation.

You might be wondering why donating stock is such a great option. Why am I mentioning it specifically today? And the answer is that donating appreciated stock helps rescue even more children from abortion!

In fact, you will make more of a lifesaving impact by donating the stock directly than by selling the stock and then donating the money to Human Coalition. That’s because you could avoid the 20% capital gains tax by donating appreciated stock directly to us.

Here's what this looks like in practical terms… so you can see the difference:

"David” has stock that he purchased for $1,000, and it is now worth $5,000. Great investing there, David!

If he sells the stock first, before making his donation, he could owe long-term capital gains tax of $1,000 on his $5,000 gain, leaving a net of only $4,000 to donate.

But if David donates the appreciated stock directly to Human Coalition instead of selling it, he could avoid the $1,000 tax entirely – AND he’ll be eligible for a $5,000 charitable tax deduction based on the value of the donation.

That’s a win for babies needing to be rescued from abortion – and a win for David, from both an impact AND a tax perspective!

John, children in the womb need pro-life advocates like you to rescue them and write the next chapter for their families. As you saw above, donating stock is a highly effective way to write this next chapter and awaken culture to the truth that preborn lives have value.

If you have any questions about this lifesaving option, please let me know by simply replying to this email. I hope this was helpful to you as you consider end-of-year giving options!

God Bless You,

Chris Baggett
Executive Vice President of Growth

P.S. — John: If you’re able, donating stock is a great way to maximize your impact and save even more babies from abortion. Will you write the next chapter for the next child in the womb by donating stock today? www.HumanCoalition.org/Stock-Donation

Human Coalition (HC) is recognized as a Section 501(c)(3) nonprofit charitable organization by the IRS. Contributions to HC are tax deductible to the fullest extent permitted by applicable law. HC is not a tax advisor. Please consult your tax advisor regarding specific questions about stock donations, benefits of them, and permissible deduction amounts.

Human Coalition

P.O. BOX 5347

Frisco, TX 75035-9920

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