Marketing is an art and a science. Here are 3 ways to amplify creativity in the generative-AI era - Business Insider   

At a time when marketing technology enhancements, generative AI, and data availability are emerging faster than ever, it can be easy to lose focus on how important human creativity is for marketing.

If we offer marketers what they need for creativity to bloom, and upskill them on how to use technology and massive data sets, the perfect balance of art and science may be achieved.

Tech and creativity shouldn't be either / or. They should be best friends. Generative AI can help free your marketers from paperwork, number crunching, and non-creative writing. It can help them quickly see their ideas on paper, the screen, or in extended reality.

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Ohtani to join Dodgers on record $700 million deal - The Athletic   

Shohei Ohtani’s singular pursuit of history, one man’s quest to rewrite the baseball world’s understanding of what is possible, reached another summit on Saturday when he agreed to the largest contract in the annals of major North American team sports, a 10-year, $700 million contract with the Los Angeles Dodgers, his agency CAA announced.

Ohtani announced his decision on Instagram. The deal ends years of feverish speculation about Ohtani’s future. Ohtani, a 29-year-old two-way sensation, has captivated the industry since he left Japan for Major League Baseball heading into the 2018 season. He has done things that appeared impossible in the modern era, feats that harkened back to Babe Ruth. As he traveled the country with the Los Angeles Angels this past summer, fans serenaded him with recruiting pitches. When he entered free agency, a dozen teams lined up, curious to see if they could meet his eye.

Only one team could secure Ohtani’s services. He will now be compensated for both his immense talent and his unparalleled star power. His contract eclipsed the $360 million record for free agents set last winter by New York Yankees slugger Aaron Judge and also surpassed the record-setting $426.5 million extension from Ohtani’s former Angels teammate Mike Trout. His achievement exceeded even those outside of baseball, topping the $450 million contract inked by Kansas City Chiefs quarterback Patrick Mahomes. Ohtani has outpaced even soccer star Lionel Messi’s $674 million contract — signed in 2017 when he was with FC Barcelona.

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Opinion | News Publishers Are Fighting Big Tech Over Peanuts. They Could Be Owed Billions. -    

Ms. Angwin is a contributing Opinion writer and an investigative journalist.

A bitter battle is taking place between Big Tech and the free press over how to share in the income that news content generates for technology giants. The future of our news ecosystem, a linchpin of democracy, depends on the outcome.

Last week, after months of hardball negotiations, Google and the Canadian government agreed on a deal that would require the company to pay Canadian news outlets about $73.5 million a year. Canadians are no longer facing the threat that Google would remove all news content from its search results.

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NASA found a stray, space-grown tomato that went missing for 8 months, clearing the astronaut they all thought ate it - Business Insider   

NASA astronauts on the International Space Station finally found a stray, space-grown tomato eight months after it first went missing.

And no one's probably happier than Frank Rubio, the astronaut that the crew thought had eaten it.

In a livestream interview on Wednesday, a team of astronauts on the International Space Station (ISS) shared the news.

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